What Is Cost Per Acquisition?

Expenses, if the price of a brand is relatively fixed over a long period of time, it is sufficient to directly calculate and average the cost of each purchase by the consumer when measuring; for brands with more frequent changes in the price, or the amount of each purchase by the consumer Different products need to accumulate the total cost of purchasing the brand within the standard time unit. The average frequency of each purchase is calculated based on the frequency of purchase. For example, the consumption in a fast-food chain restaurant may be different for each customer, and it is necessary to accumulate the expenses over a period of time. ^[1]