How Do I Become a Corporate Travel Agent?

Travel agency operation refers to the decisions made by travel agencies for their own survival, development, and realization of their strategic goals, and the efforts made in various aspects to achieve such decisions. Management is the most basic activity of a travel agency, and it is the first function of a travel agency to survive and develop. The level of the travel agency's operating ability and the effectiveness of its operations mainly depend on whether it can correctly understand and grasp the market needs and changes, whether the internal advantages of the company are fully utilized, and the degree of coordinated development of the internal conditions of the company and the market. In other words, it depends on the level of the travel agency's ability to adapt to the market. [1]

Travel agency operation

In general, the operating characteristics of China's travel agencies include the following: ^[1]

Travel agency operating market orientation

The concept requires that travel agencies organize production with the consumer as the center and market demand as the starting point. Specifically, it is necessary to strengthen the research on the source market and the interests and hobbies of various types of tourists, and to design a group of suitable marketing strategies based on a series of factors that affect tourism demand such as their ability to pay and cultural values. Tourism products to achieve the purpose of improving service quality and product utility. At the same time, we should always pay attention to the changes in the operation of market competitors, and actively innovate and surprisingly win.

Travel agency operating prominent brand

The products operated by travel agencies are not material products, but to a large extent information products. The main characteristics of such information product characteristics are to establish a corporate brand in the market. The formation of a travel agency corporate brand is a long-term accumulated systematic process. It requires travel agencies to use their own advantages to establish key products in their business operations, and to continuously improve the quality and visibility of these products in their business practices. After the brand is formed, we must also pay attention to Appropriate protection and deepening will make it have long-term market vitality.

Reasonable competition in travel agency operations

Establishing the concept of reasonable competition requires travel agencies to handle several aspects of the relationship, namely the relationship between the near-term and long-term interests of the enterprise, the relationship between local and overall interests of the enterprise, and the relationship between price competition and non-price competition.

Travel agency operating quality first

There is no doubt that product quality is the lifeline of an enterprise's survival and development, and it determines the rise and fall of an enterprise. As an enterprise, a travel agency should put the quality of tourism products at the top of its business activities. Especially under the buyer's market conditions, the operators of travel agencies should establish a "quality first" business philosophy, and consider improving product quality as their first priority, that is, while reducing costs, they should not forget to take good quality Guan, in order to provide tourists with high-quality and low-cost tourism products as the direction of efforts.

Travel agency operation focuses on efficiency

Travel agencies are economically independent accounting companies, so focusing on economic benefits has become one of the operating principles of travel agencies. For travel agencies in China, operators must establish five aspects of economic benefits: strengthen procurement management and reduce procurement costs; strictly control business operation expenses; improve fund management, reduce capital occupation, and accelerate capital turnover ; Reasonably determine the accounting unit to improve the economic returns of the sector; further give play to the active role of financial departments in financial management.