How Do I Become a Crisis Counselor?

The key point crisis management consulting company was founded in 2006. It belongs to the key point media group and won the "Top 10 Crisis Management Company in China" in the year of establishment. It is the first domestic and even global crisis management consulting company.

Critical Point Crisis Management Consultants

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The key point crisis management consulting company was founded in 2006. It belongs to the key point media group and won the "Top 10 Crisis Management Company in China" in the year of establishment. It is the first domestic and even global crisis management consulting company.

company name

Critical Point Crisis Management Consultants

Established

year 2006

Business Scope

Establishing a crisis management system

Accomplishment

Won the first place in China's crisis management company

Critical point crisis management consulting company is the earliest organization to conduct research on crisis management theory. In 2005, Critical Media established a Crisis Public Relations Research Center. Relying on the support and guidance of a strong consultant team from government, industry, academia, and media, the mission is to focus on crisis management, theoretical research on news speech, and practical combat of crisis public relations. Under the leadership of Chairman You Changqiao, he pioneered two industry classics of "crisis public relations 5S principle" and "public relations communication 5B principle", and handles a large number of crisis management cases every year, helping companies and governments to effectively deal with crises and reduce losses. At the same time, the research center has an independent website platform "China Spokesperson and Public Opinion Research Network" and the only "spokesperson internal reference" in China, providing a communication platform for the top 500 enterprise spokespersons.

In 2006 , the key point crisis management consulting company won the "Top 10 Chinese Crisis Management Company"

In 2008, Yang Xueshan, Vice Minister of the Ministry of Industry and Information Technology, awarded the company "Top Ten New Media Institutions", and Chairman You Changqiao was awarded the "Top Ten New Media Leaders of the Year 2008", and awarded the Crisis Public Relations Research Center "Best New Media Research Institution". prize"

In 2009, it launched the Internal Reference for Enterprise Spokespersons for crisis management, media management, and event management, and became a professional internal communication material tailored to the press spokespersons of the top 500 multinational companies, state-owned enterprises, private enterprises and high-growth enterprises.

In 2010, public opinion monitoring was upgraded in an all-round way, and the Top Ten Industry Public Opinion Monitoring Reports were launched. The Jiang Zhongchu Crisis Public Relations Case won the Best Enterprise Crisis Management Case Award of the Year for Chinese Enterprises.

In 2012, the key point media chairman s original crisis management theory system crisis public relations 5S principle, public relations communication 5B principle, spokesman five degrees rule, crisis management system 6C principle, establishing a crisis management system Theories such as Methods, Principles and Modules, Media Strategy and Public Strategy 4S Principles have been protected by the State Intellectual Property Rights, and the State Property Administration has issued a copyright registration certificate for them.

The key points of the crisis management consulting company's main services are: first, the establishment of a crisis management system; second, public opinion monitoring and public opinion management; third, the establishment of spokesperson training and the spokesperson system; fourth, crisis management; fifth, the crisis of listed companies Management; Six is government crisis management.

State ministries and commissions and local governments, central enterprises, Fortune 500 companies and large private enterprises.

After years of development, China has formed a relatively complete crisis public relations theory system. Among them, "Crisis PR 5S Principles", "PR 5B Principles", "Five Degrees of Press Spokesman", "Crisis Management System 6C Principles", and "Methods for Establishing a Crisis Management System" initiated by You Changqiao, Chairman of Key Media Group , Principles and Modules "," Media Raiders "," Public Raiders 4S Principles "are currently widely used and authoritative certification of the crisis public relations theoretical system. In 2012, the theoretical system was protected by the national intellectual property rights, issued by the State Property Administration for You Changqiao Copyright Registration Certificate. ^[1]

"Crisis PR-Replay and Review of Typical Cases of China's Crisis Public Relations", "Counter-Fail to Win-How to Establish a Crisis Management System", "Mastering the Fourth Kind of Power-How to Cope with the Media", "How to Become an Excellent Press Speaker "Media Response in Crisis Management" (Training Audiovisual Materials). ^[2]

1) In June 2012, seven original public relations theories such as the Crisis Public Relations 5S Principles were reviewed by the China Copyright Protection Center and registered for copyright, and were officially protected by intellectual property rights. The National Copyright Administration issued a copyright registration certificate for them.

2) Top Ten New Media Leaders in 2008 (Yang Xueshan (left), Deputy Minister of Industry and Information Technology, presenting awards to You Changqiao (right))

You Changqiao won the 2008 Top Ten New Media Leader Award

3). Benchmark Award for Public Relations Industry in 2009 (Chen Changzhi, Vice Chairman of the Standing Committee of the National People's Congress, and Gao Zhanxiang, Vice Minister of Culture, awarded You Changqiao)

You Changqiao won the benchmark figure award in the public relations industry in 2009