How Do I Become a Mystery Shopper?

Customer survey is the content of public relations discipline, which is also the scope of economic and commercial activities. Understanding customer surveys can more effectively analyze the survey objects in order to respond effectively. Of course, we also need to study mystery customer surveys, which are important subjects of investigation.

Mystery Shopper Survey

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Customer survey is the content of public relations discipline, which is also the scope of economic and commercial activities. Understanding customer surveys can better analyze the survey objects in order to respond effectively. Of course, we also need to study

The widespread application of mystery customers in the field of service marketing is first from some large companies in the United States, such as international chain restaurants such as KFC and McDonald's; and large multinational chain stores such as Wal-Mart. In order to provide all chain stores with the same sales service, in addition to focusing on the implementation of sales and service standards in daily operations, this type of catering and service company with a chain operation nature also needs to implement its own services. Three-party evaluation, so mysterious customers came into being. This kind of third-party professional service evaluation and

With the development of IT communications, the investigation of mysterious customers has gradually become networked, and multimedia technology,

1.How to become

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On April 12, 2014, a survey by the International Mystery Shopper Association found that Hong Kong s smile performance was inferior in 37 regions, only 61 points down 2 points from the previous time, ranking 34th out of 37 places in the bottom four. The survey also pointed out that Hong Kong's highest score in the more than 30 assessment industries was the financial industry, which reached 89 points, but the transportation and transportation industry had the lowest score due to a complete lack of smiles.

Poland tops the list with 96 points

Hong Kong has always been dominated by the service industry, but a simple hospitality smile turned out not to be everywhere as imagined. Last year, the International Mystery Shopper Association cooperated with a number of mystery customer service visiting companies in Asia, Europe, North America and South America to collect customer service data of secret visits by mystery customers in various industries in 37 regions. Ranking.

Among them, Europe is outstanding in smiling performance, Poland ranks first with 96 points, and Ireland and Spain follow closely with 95 points and 94 points respectively.

South Korea only 45 minutes

As for Asia, the performance is relatively inferior. Overall, it scored only 76 points, of which Hong Kong scored 61 points, ranked 34th out of 37 regions, ranked fourth in the fourth place, Mainland China ranked 58th, ranked third, and Macau ranked 54th. In the second place, South Korea finished with 45 points.

In terms of greeting statistics, Guatemala, Panama, Peru and Uruguay ranked first with 100 points. Based on intercontinental results, North America won the championship with 89 points, South America scored 86 points second, and Asia came in with 81 points. If you compare by industry score, the financial industry score is as high as 94 points, and the transportation and retail industry scores as low as 84 points.

In addition, in terms of additional sales, Guatemala continued to score the highest, reaching 94 points, while Greece scored only 15 points, ranking the bottom of the list. The survey results show that if ranked by continent, South America scored a maximum of 79 points, and Asia scored 54 points. On the contrary, Europe scored the lowest, with only 52 points.

Association points Hong Kong to 61 points, down 2 points from last time

The association said that Hong Kong's score fell by 2 points last year. Among the more than 30 assessment industries, the highest score was the financial industry, which reached 89 points, while the transport and transportation industry lacked smiles and scored the lowest.

However, the association stated that although front-line service staff in Hong Kong ignored smiles, the service industry scored well in sales, ranking 23rd among 42 participating countries and regions in the world for additional sales. ^[3]