How Do I Become a Retail Regional Manager?

The effectiveness of regional marketing depends largely on the capabilities and vision of the regional manager. This book not only integrates advanced marketing concepts, practical sales skills and classic business cases, but also selects a large number of practical tools and worksheets necessary for regional managers, which can provide regional managers with ideas-methods- The help and guidance of the Trinity of Tools enables regional managers to face difficulties and challenges and lead a confident, competitive and efficient sales team to meet and exceed market performance goals.
This book summarizes the regional sales strategies, operating models, and application tools used by world-class companies, and forms a set of effective operating processes based on this. The regional market development is divided into six core steps: developing regional markets Marketing strategy; the formation and training of sales teams; the development, construction and management of marketing channels; the development and management of dealers; the selection and management of major customers; the promotion and promotion of regional markets. And make these six steps intertwined and closely linked. Whether you are a regional manager, sales manager, marketing director, or other professional, you can benefit from the ideas, methods, and tools provided in this book.

Six Steps to the Regional Market: A Workbook for Regional Managers

The effectiveness of regional marketing depends largely on the capabilities and vision of the regional manager. This book not only integrates advanced marketing concepts, practical sales skills and classic business cases, but also selects a large number of practical tools and worksheets necessary for regional managers, which can provide regional managers with ideas-methods- The help and guidance of the Trinity of Tools enables regional managers to face difficulties and challenges and lead a confident, competitive and efficient sales team to meet and exceed market performance goals.
This book summarizes the regional sales strategies, operating models, and application tools used by world-class companies, and forms a set of effective operating processes based on this. The regional market development is divided into six core steps: developing regional markets Marketing strategy; the formation and training of sales teams; the development, construction and management of marketing channels; the development and management of dealers; the selection and management of major customers; the promotion and promotion of regional markets. And make these six steps intertwined and closely linked. Whether you are a regional manager, sales manager, marketing director, or other professional, you can benefit from the ideas, methods, and tools provided in this book.

The best book for regional managers and sales managers for book reviews; best gifts from general managers and marketing directors to subordinates; promotion secrets for sales representatives.
The world will make way for those who have goals and vision.
Feng Liangnu Hong Kong's famous salesman listening to customers' opinions is the best way to gain market share, and listening to their illusions is the best way to open up new markets.
Ester Dyson Flickr early investors, in addition to knowing all the operations of their company, the most useful thing is to fully understand the operations of your competitors.
John D. Rockefeller Founder of Standard Oil Corporation of America, I learned in the long-term contact with customers: the most important reason for your success is to build a trust relationship with customers, listen to their opinions, fulfill your promises and go crazy Do the same as you should.
Neumann US manager customers are not looking for products, but for solutions. They are looking for more convenient solutions and better solutions. As people's requirements for response speed increase, people's demand for convenient and complete solutions becomes stronger.
David bovet The pre-sales flattering of the management consultant is not as good as after-sales service. This is the only rule for creating "permanent customers".
Panasonic Kosuke helped founders of Panasonic Corporation

Step 1 Regional market strategic decision Fully understand how the regional market can do a good job of occupying the new regional market. Understand how your market segments the consumer market. The basis for segmenting the regional market. How to divide the business jurisdictions with the same performance potential. Track and analyze competitors Create a competitive advantage. Develop a comprehensive sales plan. Implement effective target management. Regional market sales forecast. Sales forecasting process. Formulate forecasting process. Formulate regional marketing plan. How to set sales targets and quotas for sales representatives. Three points of advice to communicate effectively with the senior management of the headquarters to make the sales manager your strong backing. Clearly understand the sales problem from the fishbone diagram. Step 2. Build an excellent regional sales team. Regional sales team decision. Factors the size of the sales team and salary design Effective management of the sales team How to recruit, select, and hire sales representatives How to train the four key steps in training sales representatives Correctly assign subordinates to complete work tasks Teach sales representatives to gain benefits every time they visit customers The performance evaluation of the sales representatives and the salary system. Why is performance evaluation necessary? The four core steps of performance evaluation. Step 3. Marketing channel construction and management. Design of marketing channels. factor