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The International Marketing and Marketing Executive Council (SMEI) is the world's first international non-profit organization dedicated to serving marketing and marketing professionals worldwide.

International Marketing and Marketing Professional Standard Certification Program

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The International Marketing and Marketing Executive Council (SMEI) is the first in the world dedicated to serving marketing and marketing professionals worldwide

The International Marketing and Marketing Executive Council (SMEI) is the world's first international non-profit organization dedicated to serving marketing and marketing professionals worldwide. The committee originated from the Sales Managers Club established in North America in the 1880s. At that time, marketing and market concepts were not widely understood. The establishment of the Marketing Club provided the industry with uniform professional standards and ethics for the first time. The club gradually spread from North America to Europe, Australia, South America and the Pacific Rim. In 1935, IBM founder Thomas Walson and founder of Marketing and Market Management Magazine, Raymond Bill, and others formed the National Marketing Management Chapter on the basis of the Marketing Managers Club, which became SMEI in 1961 after several changes of name. At present, SMEI has many chapters in the world, with tens of thousands of members. Its members are outstanding executives and leaders of the world's major marketing and sales companies. Whether they have SMEI certification and become a SMEI club member have become an internationally renowned company. One of the important standards for measuring high-end market and marketing talents has also been hailed as a "golden professional qualification" by many western countries.

So far, SMEI has more than 50 branch organizations and tens of thousands of members worldwide, and people who have passed its certification also spread across the world, including Australia, Canada, Brazil, Egypt, France, Britain, Malaysia, Mexico, New Zealand, Singapore , Spain, South Africa, Thailand, Arabia, the United States, and Vietnam, as well as Hong Kong Special Administrative Region of China. Whether you have the SMEI certification and become a member of the SMEI Club has become one of the important criteria for international deadly companies to measure high-end market and marketing talents.

On April 8, 2011, with the approval of the former Ministry of Personnel of the People's Republic of China and the State Administration of Foreign Experts Affairs, the only national-level international talent market (CSI) and (US) international marketing and market executive committee hosted by the China International Talent Exchange Association ( (SMEI) has signed a contract to introduce and promote the "International Marketing and Marketing Professional Qualification Certification", and the SMEI Professional Qualification Certification Project has received positive and enthusiastic responses from all walks of life in mainland China. In order to achieve faster and better promotion and development of the SMEI International Marketing and Marketing Professional Qualification Certification in China, the China International Talent Market (CSI) follows the planning principles of Key Regions, Key Institutions, Unified Management, and Hierarchical Promotions. Enterprises, institutions, and industry associations with strong capabilities within the scope conducted strict and unified qualification audits and field inspections, and identified the first batch of "International Marketing and Marketing Professional Qualification Certification Authorized Authorities" list, and in China, Beijing, Shanghai, Shenzhen, Jinan and other eight cities took the lead in promoting.

On July 8, 2011, the SMEI license was solemnly held in the China International Talent Market in Beijing. 15 institutions obtained international marketing and market professional qualification certifications. Mainland China's franchise authorized institution certificates. Among them, Shandong Wo Zhaohao Human Resources Co., Ltd. was awarded Shandong. Authorized by regional chartered training institutions and Shandong regional chartered examination institutions. Under the leadership and management of the SMEI certification project China office established in China's international talent market, the SMEI certification project authorized institution will vigorously promote the promotion and development of SMEI vocational qualification certification in China, and respond to the important guidelines for the development and utilization of human resources in China Cultivate the shortage of talents in economic and trade, especially high-end talents in international marketing, and alleviate the shortage of high-end marketing and market talents in China to play a positive role.

Three certification programs under the standard meet the needs of marketing and market practitioners at different levels:

Certified Marketing Director ( CSE ) -for marketing managers or business owners with marketing management responsibilities

Certified Marketing Director (CME)-for senior executives responsible for market management

Registered Professional Sales Manager ( SCPS ) -for sales representatives and sales managers

Textbooks for the three certification exams were independently developed by SMEI and published by McGraw-Hill Ryerson.

Become a SMEI member and obtain SMEI marketing and market professional standards certification, not only can show customers, bosses, peers and consumers that you have the marketing and marketing expertise, experience and professional qualities you need to become a true marketing and marketing professional , And strictly follow the highest standards of professional ethics and principles established by SMEI in business activities.

CME- Registered Marketing Director

First, suitable for training objects

For professionals who hold market management positions at intermediate or higher levels (such as: market manager, regional market manager, market director, vice president of marketing, chief marketing officer, etc.) or individuals or company owners who are responsible for market management and have direct reporting rights The Registered Marketing Director program is an ideal choice. The same applies to educators and market consultants engaged in market management.

Core Competence:

Market Management Basics

Market concept strategy, market management, global market

Develop market strategy

Analyze market opportunities, market segments and positioning

Implement market strategy

Product development and management; formulating price strategies; managing market channels; managing integrated market communications; managing direct and online markets; evaluating market strategies

Professional skills

Law, technology, communication

CSE- Registered Marketing Director

First, suitable for training objects

For professionals who hold marketing management positions at intermediate or higher levels (such as: marketing manager, regional sales manager, marketing director, vice president of marketing, chief marketing officer, etc.) or individuals or company owners who are responsible for marketing management and have direct reporting That said, the CMO program is an ideal choice. The same applies to educators and marketing consultants engaged in marketing management.

Core Competence:

Organization and management

Planning, forecasting and budgeting, organizing sales teams, communication, team building, incentive mechanism management, legal

personnel

Recruitment, marketing training, performance evaluation

Marketing and marketing

Market strategy foundation, pricing and trade practices, integrated market communications, emerging channels, marketing techniques

SCPSTM- Registered Professional Sales Manager

First, suitable for training objects

For professionals in positions such as sales representatives, business managers, distribution representatives, and business developers, registering for a professional sales manager program is an ideal choice. Certified as a professional sales manager, showing employers, consumers, potential customers, and peers that they have real professionalism, and that their business activities are subject to the "Marketing and Market Ethics Code."

Core Competence

Basic skills

1. Subdivision 2. Difference and positioning 3. Self-knowledge / professionalism 4. Product / Company Knowledge 5. Communication / Listening Skills

plan

1. Goal setting 2. Forecast 3. Understand motivation and needs 4 Decision influencers 5. Features / benefit preparation execution

carried out

1. Make potential customers possible 2. Negotiations 3. Elimination of objections End 5. Customer relationship management