What Are the Different Custodian Jobs?

Hosting has been popular since the beginning of the 21st century and has become an important way for channel innovation and channel outsourcing. The so-called "brand hosting" refers to a business form in which a brand entrusts part of its management authority to a specific individual or organization for management. This particular individual and institution is the custodian, and its management object is the custodian.

Brand hosting

Hosting has been popular since the beginning of the 21st century and has become

Custody is divided into overall custody and sales custody. Holistic custody means that the custodian takes over the overall affairs of the brand. Sales custody means that the custodian only manages the sales link. The concept of hosting in this article refers specifically to sales hosting.

The custodian institution must have the advantages of relatively complete personnel, channels, funds, and management; there is a serious shortage of personnel, channels, and management in the custodian unit, which cannot meet the market demand. By establishing a managed and managed relationship,

1. Brands that the brand requires to be hosted are often "inherently difficult to protect", and report the mentality of trying to ask for hosting; and the host often tends to host with the mentality of being a boss and making big money, ignoring their own conditions and the hardship . Therefore, both the custodian and the escrow party should make full preparations for the ideology, and do a marriage after two-way inspection;

2. Legal disputes. Because hosting is a new form of access. There is no fixed model. Unlike franchise and agency, which have undergone a long practice test, the form of cooperation, the rights and responsibilities of both parties, and the legal text are relatively mature. Many escrows are often "gentlemen's agreements". There is no legal text, and there are many loopholes in the text. Of the small Y, small W and small Z, only the small Y has signed an agreement with the J brand.

3. Reasonable distribution points. The amount of distribution points is closely related to the responsibilities and rights of the custodian. The points are too small to provide incentives for the custodian, and if the points are too large, the profit of the hosted brand is bound to be greatly affected.

4. Good cooperation, integrity is the foundation. Only when the custodian and the hosted brand treat each other frankly, can a win-win cooperation be achieved in good faith. Cannot emphasize who controls who. If the host cannot be bigger, it will control the brand in reverse, or after the brand has solved the problem of the channel, it will kick the host away.

Form of cooperation 1. The two parties jointly set up an annual hosting cooperation project team to conduct a detailed investigation on the existing product structure, product features, promotion strategies, channel policies, training system, personnel structure and dealer situation, and finally plan an annual hosting marketing plan .

2. Determine the sales performance of the cooperation year based on the sales of the previous year. In principle, it should not be lower than 120% of the sales of the previous year.

3. The consultant team appointed 3 people to form a project team, including 2 management consultants, providing comprehensive consulting services for the client's internal management; 1 planning consultant, assisting the management consultant in planning the monthly marketing promotion plan. Management consultants and planning consultants work on-site for 4 days a month, and inspect the terminals from time to time (not less than 5 monthly).

4. According to actual needs, arrange to hold a new product release meeting at an appropriate time.