What Are the Different Retail Clerk Jobs?
Sales managers are not salespeople. Their role is more to assist managers in managing salespeople, but they must also understand sales, markets, products, and even competitors. Because only in this way, they can do a good job of communication and coordination between front-line personnel and sales management managers, and can help managers to develop the correct sales plan and strategy.
Sales Management Specialist
Sales Management Professional Concept
Sales management is the analysis, planning, execution, supervision and control in order to achieve various organizational goals, create, establish and maintain beneficial exchanges and links with the target market. Through the planning, execution, supervision and control of the company's sales activities to achieve the company's sales goals [2] .
The sales link is the exchange of goods and currency, and the company can only realize profits by selling, so sales are the lifeblood of the company! The sales elite is the small group of people with the most stable position, the strongest position, and the highest average income among all enterprises. It is also a social elite who has never had to worry about unemployment and has been recruited by major companies. The sales management major trains a group of management talents who have a systematic theoretical knowledge education and practical experience. In the talent market, the number of job seekers and hiring positions in sales management has increased significantly each year. Sales and marketing managers have become a scarce human resource that companies urgently need. The demand for jobs and the number of job seekers in the talent market in Shanghai and Beijing accounted for 84.5% and 79% of the total statistics respectively. According to surveys by relevant parties, sales management professionals have become the top 10 talents in short supply nationwide.
Definition of Sales Management
Sales management starts from the formulation of marketing plans, and its purpose is to implement the company's marketing strategy plan. The focus of its work is to formulate and implement the company's sales strategy and manage sales activities.
In this era of fierce competition, in order to improve their sales competitiveness, companies often choose to cooperate with service providers that provide sales management software, such as 800 customers, to help their overall competitiveness. As for the meaning of sales management, Chinese and foreign experts and scholars have different understandings. Scholars in western countries generally believe that sales management is the management of sales personnel (salesforce management). Chinese scholar Li Xianguo and others believe that the so-called sales management is the process of managing direct sales revenue. It can be seen that sales management has narrow and broad sense.
The narrow sense of sales management refers to the management centered on salesforce.
Generalized sales management is the comprehensive management of all sales activities.
Professional code: A020313; Professional name: Sales Management (Specialist) |
Note: "Standard No." was used before 2002 |
Serial number | Type number | course code | Standard | Course Title | credit | Types of | Examinations |
1 | 001 | 03706 |
| Ideological and moral cultivation and legal basis | 2 | Compulsory | written examination |
2 | 002 | 03707 |
| Introduction to Mao Zedong Thought, Deng Xiaoping Theory and the Important Thought of the "Three Represents" | 4 | Compulsory | written examination |
3 | 003 | 00054 | 3020 | Principles of Management | 6 | Compulsory | written examination |
4 | 004 | 04183 |
| Probability and Mathematical Statistics (Business Management) | 5 | Compulsory | written examination |
5 | 005 | 00018 | 3015 | Computer application foundation | 2 | Compulsory | written examination |
6 | 005 | 00019 | 3016 | Computer application foundation | 2 | Compulsory | Practical assessment |
7 | 006 | 00058 | 3032 | Marketing | 5 | Compulsory | written examination
|
8 | 007 | 10492 |
| Sales Management | 4 | Compulsory | written examination |
9 | 007 | 10493 |
| Sales Management | 2 | Compulsory | Practical assessment |
10 | 008 | 10494 |
| Promotion Management | 6 | Compulsory | written examination |
11 | 009 | 10495 |
| Sales customer communication | 6 | Compulsory | written examination |
12 | 010 | 00177 |
| Consumer psychology | 5 | Compulsory | written examination |
13 | 011 | 10496 |
| Retail management | 4 | Compulsory | written examination |
14 | 011 | 10497 |
| Retail management | 2 | Compulsory | Practical assessment |
15 | 012 | 00185 |
| Introduction to Commodity Circulation | 5 | Compulsory | written examination |
16 | 013 | 10510 |
| Chain and Franchise Management | 3 | Compulsory | written examination |
17 | 014 | 10498 |
| Internet sales | 3 | Compulsory | written examination |
18 | 014 | 10499 |
| Internet sales | 2 | Compulsory | Practical assessment |
19 | 015 | 10513 |
| Sales case study | 3 | Compulsory | Practical assessment |
Related instructions |
Exam way | Society-oriented |
Application scope | Province |
Examination school | Shenzhen University |
Curriculum | 15 compulsory courses with a total of 71 credits; elective courses with a total of credits; additional courses with a total of credits; |
Professional code: B020314; Professional name: Sales Management (Independent Undergraduate Section) |
Note: "Standard No." was used before 2002 |
Serial number | Type number | course code | Standard | Course Title | credit | Types of | Test method written test |
1 | 001 | 03708 |
| Outline of Chinese Modern History | 2 | Compulsory |
2 | 002 | 03709 |
| Introduction to the Basic Principles of Marxism | 4 | Compulsory | written examination |
3 | 003 | 00043 | 3011 | Introduction to Economic Law (Finance and Economics) | 4 | Compulsory | written examination |
4 | 004 | 00051 |
| Computer applications in management systems | 3 | Compulsory | written examination |
5 | 004 | 00052 |
| Computer applications in management systems | 1 | Compulsory | Practical assessment |
6 | 005 | 10500 |
| Market research and sales forecast | 4 | Compulsory | written examination |
7 | 006 | 10501 |
| Sales Channel Management | 4 | Compulsory | written examination |
8 | 007 | 10516 |
| Sales Account Management | 2 | Compulsory | written examination |
9 | 007 | 10517 |
| Sales Account Management | 2 | Compulsory | Practical assessment |
10 | 008 | 10503 |
| Inter-organizational sales | 4 | Compulsory | written examination |
11 | 008 | 10504 |
| Inter-organizational sales | 2 | Compulsory | Practical assessment |
12 | 009 | 10511 |
| Sales team management | 6 | Compulsory | written examination |
13 | 010 | 10505 |
| Sales risk management | 4 | Compulsory | written examination |
14 | 010 | 10506 |
| Sales risk management | 2 | Compulsory | Practical assessment |
15 | 011 | 10507 |
| Logistics and supply chain management | 6 | Compulsory | written examination |
16 | 012 | 00149 |
| Theory and Practice of International Trade | 6 | Compulsory | written examination |
17 | 013 | 10512 |
| Graduation Thesis of Sales Management | Credits not counted | Compulsory | Practical assessment |
18 | 101 | 00015 | 3022 | English (2) | 14 | Elect | written examination |
19 | 102 | 00183 |
| Consumer economics | 4 | Elect | Written test |
20 | 103 | 00055 | 3073 | Business accounting | 6 | Elect |
twenty one | 104 | 00181 | 3078 | Advertising (1) | 4 | Elect | written examination |
Related instructions |
Exam way | Society-oriented |
Application scope | Province |
Examination school | Shenzhen University |
Curriculum | 13 compulsory courses with a total of 56 credits; 4 elective courses with a total of 28 credits; additional courses with a total of credits; |
Graduation requirements |
|
Description | No less than 14 credits must be taken for courses 1.101 to 104. 2. This major only accepts graduates from colleges (or above) with nationally recognized qualifications. |
Development path of sales management profession
The sales department has always been the core department of an enterprise. Because it can create profits, there is a lot of room for development as a sales management specialist. After accumulating experience, it can be developed into a sales management manager with a bright future.