What Are the Different Types of Advertising Master's Degree Programs?

Study the history, theory, strategy, production, and management science of advertising campaigns. At first it was found sporadically in sections of journalism and economics.

Advertising part-time graduate students

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Study the history, theory, strategy, production, and management science of advertising campaigns. Seen sporadically at first

The advertising profession has a wide range of employment directions, as long as it is related to advertising, marketing, public relations, and so on. Mainly in advertising companies, public relations companies, various companies, various media, schools, research institutes, etc.

In addition to advertising companies, the demand for professional advertising talents from various media (both traditional strong media such as journals, magazines, newspapers, radio, and television, as well as this emerging media) is also increasing sharply.

The normal operation of these media mostly depends on advertising revenue. Running a good column and brand is an important means to attract manufacturers to sponsor, but this series of operations, including negotiation, finalizing the broadcast time, broadcast price, broadcast form, and later agreements all require specialized talents. The Advertising Department has become The media are increasingly important sectors.

In particular, the major popular channels have joined forces with major advertising companies to hand over their own advertising matters to the agency of the advertising company, so that advertising has more room for development and advertisers have more opportunities to use their talents. .

The in-service graduate student is aimed at the management, marketing, and advertising leaders of large-scale enterprises and institutions to establish a comprehensive awareness of corporate advertising strategy, understand the entire process of advertising operations, appreciate classic cases from ancient and modern China and foreign countries, strengthen strategic management capabilities for corporate advertising, and cultivate ability to Marketing and advertising senior management talents in a modern market economy. Advertising graduate students are a type of advertising graduate education on advertising media business strategic awareness, brand communication and marketing planning, and advertising case sharing. Establish a comprehensive corporate advertising strategy awareness for the management, marketing, and advertising leaders of large enterprises and institutions, understand the entire process of advertising operations, appreciate classic cases from ancient and modern China and foreign countries, strengthen strategic management capabilities for corporate advertising, and cultivate the ability to operate in modern market economies China Operations has developed senior marketing and advertising management talents.

Admission requirements for in-service graduate students : 1. Support the Constitution of the People's Republic of China, abide by laws and regulations, have good morals, be healthy, and be able to adhere to on-the-job learners; 2. Those who have obtained a college degree or higher, and who intend to improve their personal business quality, are eligible Sign up for further studies; 3. Applicants for a master's degree must obtain a bachelor's degree for at least three years.

Employment orientation of on-the-job graduate students in advertising: The employment direction of the advertising major is relatively broad, as long as it is related to advertising, marketing, public relations, and so on. Mainly in advertising companies, public relations companies, various companies, various media, schools, research institutes, etc. In addition to advertising companies, the demand for professional advertising talents from various media (both traditional strong media such as journals, magazines, newspapers, radio, and television, as well as this emerging media) is also increasing sharply.

Major: Advertising

Main courses: Advertising Communication, Advertising, History of Journalism (Chinese and Foreign), Public Relations, Communication Research Methods, Marketing, Advertising Copywriting, Advertising Practice, Advertiser Research, Advertising Market Supervision

Brand Communication and Marketing Strategy

Advertising planning and advertising practice

Advertising media direction

Enterprise advertising strategy management direction

Applicants with the same academic qualifications apply the unified national propositions for the national unified examination for master's degree. The proposition teachers are hired from the whole country. ".

Under the unified leadership of the Office of the Academic Degrees Committee of the State Council, the examination is implemented by the National Center for Degree and Graduate Education Development. The specific organization of registration and examination is the responsibility of the provincial (autonomous regions, municipalities) degree and graduate education departments.

I. Equivalent Academic Ability

All majors with more than one master's degree can apply for equivalent academic abilities and offer postgraduate courses.

Examination subjects: Foreign languages: English, French, German, Japanese, Russian, Chinese or any one, several degree courses in the postgraduate course are combined into one roll

Examination time: Registration in March each year, May examination

Results query time: generally at the end of July and early August

GCT-October Exam

A total of 17 majors

Examination subjects: Language, Mathematics, Foreign Language, Logic

Examination time: Online registration at the beginning of July every year, on-site confirmation in mid-to-late, examination at the end of October

Mid-December: Check results

Mid-December-January: Pay attention to college admission scores and prepare to retake

January-March: If you do not reach the college retest score line, or you are not notified of the retest, you may contact the relevant professional college to prepare for a transfer.

End of March: enrollment, payment, etc.

January MBA

Exam time: January

Examination subjects: MBA: English and subject integration

Registration time: Usually in mid-to-late October, registration confirmation is in November.

Results query time: end of February to early March

Four, January Fashuo

Ibid

V. Individual examination

It is the same as the registration procedure and registration time for the January National Master's Degree Examination. Candidates who take the individual examination can only fill in one discipline of one admissions unit.

Examination subjects: The initial examination subjects for the individual examinations are all set by the admissions unit. The difficulty of the examination questions is also roughly the same as the national unified examination level.

Re-examination: The requirements for individual candidates to participate in the re-examination are determined by the admissions unit.

Admissions: Candidates who take the single test can only be admitted as orientation students or entrusted to train master students.

Seminars

The postgraduate course is not a degree education. The postgraduate course is a non-educational and non-produced form of teaching for in-service personnel to improve their business level. It cannot be directly linked to the award of a master's degree, and no graduation certificate is allowed. Participants in postgraduate courses are not entitled to the postgraduate education treatment stipulated by the state after graduation.

After completing the master's degree, you have completed the required courses. Some schools will stipulate your score above which you are eligible to apply. The other basic conditions are the master's degree in English and thesis defense. Some schools will require the quantity and quality (such as grade) of the papers you have published. Some schools may limit the number of applicants if there are more people in the training course, plus a limit. Generally speaking, schools pay more attention to those who have achieved results.

Marking and results release

After the examination, the examination papers are collected nationwide. The examination results are generally issued two months later. The passing score line is uniformly determined by the Office of the Academic Degrees Committee of the State Council. The certificate of passing the examination is uniformly numbered by the Office of the Academic Degrees Committee of the State Council, printed by the provincial authorities, and issued to the intended school.

Candidates can check the test results in two ways. One is to check with the department in charge of the original registration and the degree unit to be applied for; the other is through other query methods announced by the degree center of the Ministry of Education.

Be prepared

In preparing for the exam, candidates should pay attention to their own time schedule, and the allocation of each subject must be reasonable, not just reviewing the subjects they like, but also taking other subjects into consideration, so that the knowledge of the knowledge can be more comprehensive. The interdisciplinary review can also improve one's ability to grasp and use various knowledge points. Candidates should make a reasonable schedule and plan so that they can ensure sufficient review time for each subject.

The choice of textbooks should be appropriate

In the vocational preparation exam, most candidates choose to use textbooks from previous years when reviewing, but sometimes the examination outline changes, which requires candidates to pay attention to the latest published textbooks. Candidates should use the new and old textbooks in the selection of textbooks, so that the grasp of various knowledge points will be more uniform. Can also meet the requirements of the examination outline.

Active preparation

"Don't despise, don't relax, persist in learning, and actively respond!" Keep these fourteen words in mind throughout the review process, and use it as a preparation for the war. Some people even carelessly take a simple exam. Only they stick to the study plan and follow the steps. Keep going to win!

Communication University of China Admissions Brochure

[Course advantages]

Dominant majors and first place in the country: The School of Advertising of Communication University of China started early, developed rapidly, stayed strong, had a reasonable structure, a complete range of disciplines, and the professional level of advertising has always ranked first in the country.

Core majors and authoritative courses: The School of Advertising of Communication University of China is the earliest institution of higher education in China to establish a master's degree and doctoral degree in advertising, and has the most complete discipline construction. It has a scientific, knowledgeable and professional structure, a high level of education, and a relatively high scientific research capacity. Strong and experienced team of experts.

Practical teaching and exclusive resources: case-based, panoramic interactive teaching, simulation classes, professional courses are included in the Ministry of Education's "high-quality teaching resource bank", the most professional advertising teaching resource bank in the industry.

Forum Lectures and Networking: Students participating in the course can share on-campus forums and lectures to enhance their knowledge and horizons, organize class activities on a regular basis, and build their own network platform while studying, which will help their work and development.

Training objectives

Establish a comprehensive corporate advertising strategy awareness for the management, marketing, and advertising leaders of large enterprises and institutions, understand the entire process of advertising operations, appreciate classic cases from ancient and modern China and foreign countries, strengthen strategic management capabilities for corporate advertising, and cultivate the ability to operate in modern market economies China Operations has developed senior marketing and advertising management talents.

[Entry requirements]

1.Incumbent who observes the law and conducts good behavior;

2. College degree (inclusive) and above.

[Application Materials]

1.Fill in the "Registration Form for Advanced Courses" of Communication University of China;

2.Provide four 1-inch colorless photos with the same bottom;

3.One copy of my ID card, academic certificate and degree certificate;

4. Pay the registration fee of 200 yuan, tuition fee of 22,000 yuan (two years), and textbook lecture fee of 1,200 yuan.

Remarks: Those who cannot complete their studies due to personal reasons are deemed to have waived their studies and will not be refunded tuition fees.

Curriculum

Advertising--Brand Communication and Marketing Strategy

Advertising--Advertising Planning and Practice

Advertising--Advertising Media

Advertising--Orientation of corporate advertising strategy management

Public Relations--Public Relations Management

Public Relations--Business Activities and Public Relations Strategy

Public Relations--Public Relations and Crisis Warning Direction

Public Relations-Marketing PR

Advanced Course on Film Planning, Production and Marketing Operations

certificate

Upon completion of the course, those who pass the examination will be awarded a certificate of advanced courses for the School of Advertising, Communication University of China. If the conditions are met, you can apply for an on-the-job master's degree.