What Are the Different Types of Fashion Degree Programs?

Fashion covers a very wide range, with three main levels. Core layer: Personal fashion products that decorate and beautify the human body, including fashion, shoes, hats, leather goods, clothing accessories, beauty salons, and even jewelry; Extension layer: Decorate and beautify the small environment in which people live Home fashion products, including home appliances, home decoration, furniture, bedding, etc .; extension layer: environmental fashion projects that decorate and beautify related things and conditions in people's survival and development, including fashion communities, fashion districts, and even fashion cities Building.

Fashion Management

Right!

Fashion covers a very wide range, with three main levels. Core layer: Personal fashion products that decorate and beautify the human body, including fashion, shoes, hats, leather goods, clothing accessories, beauty salons, and even jewelry; Extension layer: Decorate and beautify the small environment where people live Home fashion products, including home appliances, home decoration, furniture, bedding, etc .; extension layer: environmental fashion projects that decorate and beautify related things and situations in human survival and development, including fashion communities, fashion districts, and even fashion cities Building.

Chinese name

Fashion Management

Foreign name

Fashion management

Coverage

Core layer extension layer extension layer

Core layer

Decoration and landscaping supplies for the human body

Fashion management is based on discovering the needs of potential customers and grasping the trend of the trend, through the supply chain management, production line management, public relations activities planning, marketing, sales strategy formulation and other links to promote products and enterprises to obtain widespread social recognition.

The formation of China's real fashion concept and the development of fashion culture is 20-30 years. With the steady growth of China's economy, the purchasing power of Chinese consumers has continued to increase, and the huge consumption potential will give Chinese fashion industry practitioners a huge opportunity. . However, compared with the international fashion level, China's fashion industry is still in its infancy, and its brand management level and fashion marketing level are far from the internationally renowned brands.

The Chinese fashion industry is facing a shortage of specialized and international talents. The development of China's fashion industry education and training system is relatively lagging behind, resulting in a shortage of specialized and international talents, and the number is far from meeting market demand. This has also become a bottleneck restricting the development of the fashion industry. In the fields of management, marketing, human resources and finance, the fashion industry will face a talent gap of 1 million in the next 10 years.

The employment direction of the fashion management profession is very wide. It can operate its own brands, clothing brand agents, or become product managers, marketing managers, brand managers, store managers, retail managers, and fashion buyers in the fashion industry. At present, major brands are rushing to come to China to start subsidiaries, and local brands are growing rapidly. Therefore, professional fashion management talents with an international background and familiar with the local market have become scarce resources.

Fashion buyers are the bridge between designers and consumers. They travel to and from all over the world. They always pay attention to the latest fashion information, master certain fashion trends, pursue perfect fashion, and hold large quantities of orders in their hands. They organize goods to enter the market and satisfy consumers. Different needs.

As a fashion buyer, in addition to having a keen sense of fashion, you also need to have certain management capabilities, because in addition to understanding the company's operating model, you must also consider the purchase cost, the amount of scheduled sales, and collect consumers from the store manager and shopping guide. Information and analysis require communication and collaboration with multiple parties to achieve the ultimate goal. The major of fashion management includes not only courses on trends, design studies, etc., but also management studies of the fashion industry. These are all necessary conditions for becoming a fashion buyer.