What Are the Different Types of Media Advertising Jobs?

Advertising media is a communication medium used to publish advertisements to the public, and refers to the material and technical means used to disseminate information on goods or services. The traditional "four major advertising media" are television, radio, newspapers and magazines. In the advertising industry, TV media and radio media are referred to as radio media; newspapers and magazine media are referred to as print media.

Advertising media

Advertising media, also known as
IPTV stands for Interactive Network TV, and generally refers to a service form for transmitting video programs through the Internet, especially the broadband Internet.
Interactivity is one of the important characteristics of IPTV. It was pointed out that "IPTV users are no longer passive recipients of information, and can selectively watch program content as needed."
The rapid development of Internet TV has also exposed some institutional shortcomings.
As one of the new media, digital TV is also attracting people's attention. The General Administration of Radio, Film and Television officially designated 2004 as the "Digital TV Year" and planned to complete the goal of 30 million users in 2005. The research on digital television in 2005 still focused on calling for the acceleration of the formulation of radio and television policies to facilitate the growth of the digital television industry chain. Some people pointed out, "It is foreseeable that fast-growing digital TV users will promote the rapid development of the value chain of the media industry. Although it still takes a period of time to achieve market-oriented profitability, as a reflection of the role of the government, the release of media industry policies The advancement of digital TV industry policies has pointed the development path for media companies and provided a new development platform. "
As a
The wall advertisements mentioned here mainly refer to the walls with a large visible area beside highways, roads and railways. In addition to advertisements, many political slogans are also very common.
Since the official rise of the blog in China in 2002, research in the academic world has not been interrupted. The research on blogs in 2005 is still in the ascendant, and it is more in-depth than previous research, and the angle of consideration is more diverse. The development of blogs has made some researchers full of confidence in it. "The Internet of information explosion does need to have the ability to collect, interpret, and organize information, and at the same time provide information collectors with personal ideas, whether or not they are on a commercial path or whether they represent individuals Or agencies or government organizations, bloggers are expected to be public spokespersons for the web. "
"Podcast" is another refreshing term in the 2005 academic journal of journalism and communication. "Compared to the low-profile blogs born in the early 21st century, podcasts seem to have received special attention as soon as they came out." "Usually refers to those who self-record radio programs and publish them online."
In August 2005, Shanghai also hosted China's first podcasting contest. for"
With the increase of people's tourism and leisure activities and the widespread use of high-tech, outdoor media has become the new darling of the advertising industry, and its growth rate is much higher than that of traditional TV, newspaper and magazine media. In particular, after the successful listing of NASDAQ, a series of aggressive mergers and acquisitions were launched, and after the market value hit new highs, "outdoor media" became a new hot spot for venture capitalists.
21st century,

Basic information of advertising media

Author:
Xia Qiong
editor: Zhang Jinhai
Date of Publication:
October 01, 2002 ISBN: 730703673
Publisher:
Wuhan University Press
Pricing:
15RMB
series: Lujia Advertising Series

Advertising Media Catalog

Chapter 1 Overview of Advertising Media
Section 1 Advertising Media and Related Concepts
Section 2 Principles for Finding New Advertising Media
Chapter II Classification of Advertising Media
Classification of advertising media
Functions and Functions of Various Advertising Media
Section 3 New Developments in Advertising Media
Advertising media
Chapter III Features of Advertising Media
The first four characteristics of the four advertising media
Section 2 Features of Various Advertising Media
Chapter 4 Evaluation Indicators of Advertising Media
Section 1 Comprehensive Evaluation Indicators of Advertising Media
Section 2 Evaluation Indexes of Radio Media
Section 3 Evaluation Indexes of Printed Media
Section 4 Outdoor Media Evaluation
Chapter 5 Introduction to the Cost of Advertising Media
Section 1 Costing of Advertising Media
Calculation of Advertising Expense
Chapter VI Media Objectives
Section 1 Necessary Information
Section 2 Setting of the target class
Chapter 7 Media Selection
Section 1 Overview of Media Selection
Section 2 Principles of Media Selection
Section 3 Procedures and Methods for Media Selection
Section 4 Different Types of Media Selection
Chapter VIII Media Portfolio
Section 1 Overview of Media Portfolio
Section 2 Media Portfolio Application Strategy
Section 3 Control and Evaluation of Media Portfolio
Chapter IX Media Plan
Section 1 Media Plan Content
Section 2 Media Plan Implementation Strategy
Section 3 Application of Media Skills
Section 4 Determine Effective Frequency of Exposure
Chapter 10 Media Budget
The need for a proper budget
Section 2 Formulation of Media Budget
Appendix I: Explanation of Media Terms
Appendix II: Survey on Media Advertising for Top Ten Products
Appendix III: Statistics on Business of Joint Venture Advertising Companies in 1998

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