What Are the Different Types of Resort Jobs?
The hot spring resort is a comprehensive place that integrates various functions such as hot spring bathing, accommodation, catering, conference affairs, fitness, hot spring resort entertainment and other functions.
Spa Resort
- The hot spring resort is a collection of hot spring bathing, accommodation, catering, conference services, fitness, hot spring resort entertainment and many other
- How to realize the innovation of development mode? Combining the above six classic development models
- Although the research on the development model of hot spring resorts is still very backward, a large number of leading hot spring resorts in China have actually achieved remarkable success through the innovation of development models in many years of business practice. There are the following six classic development models:
Hot spring resort scenic mode
- The so-called "special hot spring scenic spot" model is a model that wins the market by creating unique hot spring bath scenic spots. This is the most fundamental model for the development of hot spring resorts. The scale of such hot spring resorts is not necessarily large, but to a certain extent, it is creating modern hot spring culture, establishing the standard of the hot spring industry, and leading the overall development of the Chinese hot spring industry. The key is to use culture to pack the theme or highlight the characteristics of natural landscapes and form an experiential hot spring bathing area, which mainly includes two types:
- First, the public-oriented boutique hot spring area. "True Shanshui Hot Spring", "Tai Chi Eight Soups", "Beauty Four Runs Soup", "Nine Steps, Six Methods of Mu Tang Ceremony", and the "Summer Hot Springs" jointly promoted by them are actually creating and enriching modern hot springs culture. Because of its commitment to creating hot spring culture, tapping the connotation of hot spring health, and constructing a hot spring lifestyle, Yu Hot Spring and Tian Mu Hot Spring have become the industry benchmark. Not only has it succeeded in project development, but it has also successfully created a corporate brand, formed a management team and operated Mode, so that it has a capital export brand and implements a nationwide strategic expansion.
- Second, the high-end SPA scenic area for the niche. It has a regional advantage as a high-end leisure and holiday product gathering area, emphasizing high per capita consumption rather than large-scale tourists. We judge that with the increase of China's high-end leisure consumer population, this model will become one of the most important directions for the development of hot spring resorts in the future.
Hot spring resort conference center mode
- The "hot spring + conference" mode is the most common and easiest development model for hot spring resorts. It is divided into two modes: "hot spring + large conference" and "hot spring + small and medium conference".
- First, the "hot spring + large conference" mode. Beijing Jiuhua Villa is undoubtedly the most typical representative. It is keenly aware of the huge conference market in Beijing. It makes full use of the health and wellness value of the hot springs and the integration effect of leisure, enlarges the articles integrating hot springs and conferences, and treats business meetings as the most important service. Well-established business and conference facilities (the number and size of meeting rooms are shocking), supporting full-time conference reception, and guest rooms, catering, entertainment, sports, health care, physical examination and shopping services that meet the comprehensive needs of meeting guests, plus Powerful relationship marketing made it the deserved "hot spring club capital" of Beijing. This hot spring meeting capital mode, through the combination of large-scale conferences and exhibitions and hot springs, and various supporting construction and management services around the meeting capital, conferences and exhibitions have become the protagonists, hot springs have become supporting roles, but the ultimate realization of the comprehensive development value of hot spring resources The huge breakthrough is a typical innovation model, but the huge scale of its conference market is the key to supporting its success.
- Second, the "hot spring + small and medium conference" mode. This model relies on medium-sized cities or provincial capital cities. It mainly uses the leisure and health value of hot springs to attract small and medium-sized group conference markets. It is the most basic development model for most hot spring resorts in China. Because of the relatively low requirements for market size, resource value, capital investment, site conditions and other factors, it is also the easiest and most successful development mode. However, the biggest problem of this type of development model is that the competition is relatively fierce. Therefore, higher requirements are placed on the theme positioning, product features, and operating standards of hot spring resorts, especially the marketing strength of travel agencies as the main channel. To carry out high-level planning.
Hot spring resort paradise mode
- The combination of hot springs and sports amusement is also one of the most common development models for hot spring resorts. Its core is based on the hot spring bath, through the development of sports and recreational projects that meet the tourist's experiential and participatory needs, to effectively enhance the overall appeal of the hot spring resort, extend the length of stay of tourists and even improve the off-season management of hot spring resorts. The per capita consumption level is a breakthrough from the overall development and operation. Here are four typical examples:
- First, hot spring + water play. The introduction of water amusement projects, which are most popular in the home market in summer, into hot spring resorts to make up for the lack of product development during the off-season in summer, has a very prominent effect on improving the overall operation of hot spring resorts. The water space of Wendu Water City in Beijing, the Jinjiang Hot Spring in Enping, Guangdong, which is known as the "China's First Spring of Motion," and the largest hot spring in East China-Wushui Qingshuiwan · Qin Hot Spring in Zhejiang Province are all represented by the hot spring wave pool , Hot spring rafting, hot spring swimming pools, water slides, etc., the introduction of a series of fashionable, dynamic and exciting water amusement projects has realized the hot summer operation of hot spring resorts. This model has proven to be one of the most successful development models, but the key to future competition lies in the continuous innovation of water amusement projects, which puts higher requirements on the investment scale and equipment upgrade of water amusement.
- Second, hot spring + golf. Represented by Shanghai Sun Island Golf Hot Spring Resort, Beijing Longxi Hot Spring Golf, Huizhou Tangquan Golf, Guangxi Jiahecheng Hot Spring Valley, Tianjin Baodi Zhujiang Dijing Hot Spring Resort, fully combining high-end hot spring spas and golf sports to form a high-end market The high-end leisure classic combination product-Hot Spring Golf, is a classic model developed by top resorts. In this model, the innovative integration of culture is the key to overall quality improvement.
- Third, hot spring + ski resort. It is represented by Qingdao Jimo Tiantai Hot Spring Ski Resort and Liaoyang Gongchangling Hot Spring Ski Resort. The hot spring combined with the most fashionable and challenging skiing events in winter is a wonderful combination of health and sports, which will form a strong attraction and competitiveness. The concept of "Vibrant Winter" also came into being, thus effectively pushing the breakthrough of winter tourism. . This model should become an important model for the development of hot spring resorts in the northern region.
- Fourth, hot spring + comprehensive amusement. Take Zhuhai Haiquan Bay as an example. Combining relatively static hot spring baths with a variety of dynamic amusement programs, combining dynamic and static, and combining health and leisure with amusement experiences can greatly enhance the overall appeal of the hot spring resort and improve its comprehensive income. Haiquan Bay Resort is based on a rare marine hot spring. It consists of a five-star hotel, a mysterious island theme park, a fisherman's wharf, a fantasy theater, a medical examination center, the Caribbean coast, sports clubs, training camps, golf projects, and recreational fishing areas. And self-driving car camps, etc.
- Spa Resort
- Fifth, natural hot spring + farmhouse. Take Hongxingping Hot Spring Resort in Suichang, Zhejiang as an example. In addition to being the only pure natural hot spring developed from fluorite mine in Suichang County, it is also the only five-star hot spring farmhouse in Suichang: the resort also has an agricultural experience area and an agricultural sightseeing park There are different experiences in different seasons, including tea experience area, bayberry experience area, bamboo shoot experience area, plate mill experience area, fruit and vegetable experience area, fishing experience area and so on. Applying chemical fertilizers and pesticides, all of them are farm manures, green and environmentally friendly, native and healthy, delicious; it is worth mentioning here that the resort has the original ecological Wuxi River bighead fish, catfish, silver fish, tiger fish, etc., Hongxingping's native pork , Huangniling chicken, Hushan cattle and sheep, etc., Shanzhenhu countless. This model combines hot springs with modern, pure natural items, creating a huge market locally.
Hot spring resort rehabilitation base model
- The core essence of hot springs attracting the market is health and wellness. With the continuous increase of sub-healthy people in the society, people's demand for health and rehabilitation is growing. Combining hot springs and rehabilitation treatments can best make one. Big industry. Relying on hospitals, life science research centers and other institutions, give full play to the role of medicine, life sciences and health management, and combine the application of modern physical therapy methods to combine the health and wellness value of hot springs with daily physical examination, medical treatment, diagnosis, rehabilitation, convalescence, fitness, etc. Waiting for a series of in-depth integration of a series of means to create a hot spring rehabilitation base, can be a great article on hot spring health, and obtain great benefits. This type of model is represented by the four major rehabilitation physiotherapy centers in the country and the well-known hot spring in Asia-Tanggangzi Hot Springs.
Spa resort ecological manor model
- This model is represented by Beijing Crab Island Resort. According to the "hot spring ecological manor" model, the organic integration of hot spring resources and ecological farm development will achieve dual goals:
- On the one hand, it is necessary to give full play to the extended use value of hot spring resources, build geothermal greenhouses, and develop high value-added species breeding projects and hot spring ecological agriculture projects, which will help promote the advancement of ecological agriculture from a single product economy to a service economy. On the other hand, the construction of ecological farms has effectively improved the leisure environment of hot spring resorts, and it is possible to use the facilities of ecological farms to create unique hot spring bathing places.
Hot spring resort community mode
- Due to the great value of hot springs in health, tourism and leisure, it has created a very prominent advantage for the development of real estate, especially tourism real estate. It can often form a huge competitiveness in the real estate market with the characteristics of "health and leisure", thus achieving a very considerable Return on investment. Therefore, the "hot spring + tourism real estate" model has become one of the most priority development models for most hot spring resorts in the country.
- The Pearl River Dijing Hot Spring Resort, Chongqing Hailan Yuntian Hot Spring Resort, and Xianning XX Hot Spring Resort are all typical examples of hot spring resort community models. The extensive combination of hot springs and tourism real estate has even formed a large number of large-scale hot spring resorts, hot spring towns, hot spring new towns (regions) and other projects, which have led to the overall development of large areas. We believe that the development model of "hot springs + tourism real estate" will still be one of the most important models for the development of hot spring resorts in the future.