What is the publicist of the book?
The publicist of the book is usually employed at the publishing house and is responsible for the purpose of creating a media interest in a new book. In the end, journalists want journalists to write pieces about the author and his book to increase public interest and sale. The work is a combination of marketing and publication fields.
There are usually no formal educational requirements to become a publicist book. This work includes many communication and writing, so some journalists may decide to continue English, journalism, marketing or communication. It is essential that the publicist be assertive, outgoing, knowledgeable in his field and of course someone who likes reading.
The publicist of the book is likely to be assigned a book or a set of books, months in advance, and then it will be responsible for creating an advertising campaign surrounding the book. A large part of the work of the publicist of the book is to create press releases for new ones. These press releases are then sent to various media in the hope of writing about it. FROMThis is important that the publicist of the book develops contacts in different media and also fully understand the way the media works. For example, the magazine needs a much longer time before the story is published than the newspaper that can publish the story in one day.
In addition to the generation of media buzzing about the book, the publicist of the book can also be responsible for the establishment of book tours and signatures of books for authors. The publicist will have to cooperate with the author and its schedule, as well as to determine the schedules in various places or bookstores where the author will travel. In addition, it may be necessary for a publicist to set up a travel arrangement, such as hotel stays, tickets or rented cars to name at least some.
As soon as the set of the set was, the publicist can start creating promotional materials such as leaflets and ads. The journalist is likely to have to work with other departments POcticarily often, such as the separation of art and design. He will probably also have a budget and will have to stay in this budget in creating publicity for a book. For outgoing people who like working with others and who want to work in the publishing industry, a career can be an excellent choice as a publicist of the book.