What Does a Book Publicist Do?

The Chief Public Relation Officer is also known as the chief public relations officer. The director of public relations is mainly responsible for the public relations of the company, such as enhancing the company's credibility and beautifying the company's image.

Director of Public Relations

Assist in formulating various products according to market needs

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Development path: In order to become a public relations manager, novices who graduated from public relations majors, in addition to maintaining professionalism, they must continue to improve professional compatibility, accumulate professional experience, and grasp the industry dynamics. It takes a long time of accumulation and precipitation to stand out. .

Opportunities for transformation: As there are many opportunities for PR managers to deal with the media, there is a great opportunity to develop into the media.

Job Responsibilities

1. According to the company's annual strategic development goals, formulate corresponding public relations plans and programs;

2. Organize the implementation and supervision of public relations plans and deal with emergencies;

3. Develop corporate culture and brand communication plans, organization

Basic Information of Director of Public Relations

Author: Li Daokui eds

Publisher:

Published: 2006-2-1

Word Count: 280000

Edition: 1

Number of pages: 250

Printing time: 2006/02/01

ISBN: 9787810884068

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Loading: Paperback

Director of Public Relations

With the global economic integration, the process of internationalization of business competition is accelerating, and market competition is becoming more and more fierce. Competition among enterprises has shifted from price competition and service competition to brand competition and image competition. Powerful booster. At present, the effectiveness of public relations work has also become one of the important indicators to measure the management level of an organization.

The 21st century is the century of public relations. With the advent of the public relations era, public relations has become the "leader" of corporate development, but currently China's public relations level is relatively low, lacking excellent public relations management talents. Public relations talent has become a scarce resource urgently needed by enterprises, and the shortage of excellent public relations management talents has become the first bottleneck restricting the development of enterprises.

In the process of writing this book, I have read a lot of relevant books and materials at home and abroad, and express my sincere thanks together. Due to the limited level of editors, it is inevitable that there are inadequacies and omissions in the book. Relevant experts, scholars and readers are invited to criticize and correct.

Director of Public Relations Book Catalog

Chapter 1 Duties of the Director of Public Relations

Section 1 Communication Information

Section 2 Coordinating Relationship

Section 3 Decision Consulting

Section 4 Image Management

Section 5 Education and Training

Chapter 2 Basic Qualities of a Director of Public Relations

The first section of public relations awareness

Section 2 Good Professional Ethics

Section 3 Reasonable Knowledge Structure

Section 4 Good Psychological Quality

Section 5 Comprehensive and Comprehensive Professional Skills

Chapter 3 Workflow of the Director of Public Relations

Section I Research

Section 2 Countermeasures

Section 3 Supervision

Section 4 Evaluation Results

Chapter 4 Communication Etiquette for Director of Public Relations

The first section of instrument etiquette

Meeting etiquette

Banquet etiquette

Section IV Conversation Etiquette

Chapter 5 PR Directors Practice-CIS Strategy

Section 1 CI Overview

Section II CI system

Section III CI import

Section IV CI Design

Chapter 6 PR Directors Practice-PR News Communication

Section 1 Basic Principles of Communication

Section 2 Public Relations Media and Choices

Section 3 Public Relations Communication Effects and Principles

Section 4: Steps and Techniques for PR News Dissemination

Chapter 7 PR Directors Practical Operations-PR Advertising

Section 1 Types and Functions of Public Relations Advertising

Production and Launch of Public Relations Advertisement

Section III Writing of PR Advertising Copywriting

Section 4 Management of Public Relations Advertising

Chapter 8 Practice of Director of Public Relations-Public Relations Activities

Section 1 Overview of Special Public Relations Activities

Section 2 Social Sponsorship

Section III Celebrations

Section 4 Press Conference

Section 5 Exhibition

Section VI Negotiations

Chapter 9 Practice of Director of Public Relations-Crisis Public Relations

Section 1 Overview of Crisis Public Relations

Section 2 Crisis Public Relations Operations

Section III Crisis Management Plan and Early Warning System

Section 4 Principles of Enterprise Crisis Management

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