What is the color consultant doing?
The main task of a color consultant is to choose the most outstanding colors for the client. It can be in interior design, cosmetology, wardrobe, advertising, photo or other industry. Some consultants help experts in a certain industry or can organize training in color theory for a wide range of business or consumer clients. Color consultants use their expertise to understand what moods of a certain color tend to evoke other theoretical aspects to decide on the best shades for each particular application. Blue is also not usually considered a color that stimulates appetite. Studies show that on the other hand it tends to get people to feel hungry and under tension. Many fast food restaurants choose orange or similar warm, energy colors such as yellow or red. For a spa, however, these warm colors are usually the last, which would be chosen by a color consultant; Blues and Greens or white are popularTips for such quiet spaces.
Color Consultants who teach training usually have sample cards of many different shades and ask participants what they feel when looking at certain colors. They must prepare exchange rate and leaflets for students or leave the class designed as an online model. Course participants often find that they have certain shades of colors that are particularly attracted and others they do not like. Color consultanti encourage people to live with the colors they love. A color consultant working with a client to find shades for his home or company pays great attention to the likes and inactivity of the person.
Consultant hired to choose the most outstanding clothing or cosmetics for the client will surely take likes and are considered to be considered, but above all it will analyze undertones of hair, eyes and skin to find the best colors. Color consultants use their knowledge of warm, coldCH and neutral skin tones to understand the most flattering shades for each client. Color Consultant may or may not choose several colors that tend to look good on all skin tones to consider adding to their wardrobe.
Consultants from advertising must select colors for campaigns that create the required emotions in the target audience. They often work with graphic designers or artistic directors on campaign projects. Color consultants working on international projects must be aware of different cultures. For example, in one country, Black may be suitable for funeral advertising, while in another red or white, the right choice can be a good choice to connect with the target market.