What Does a Costumer Do?

A clothing store is a place that specializes in providing all kinds of clothes for the public. It is an important part of social life and plays an important role in facilitating the lives of the people.

clothing store

A clothing store is a place that specializes in providing all kinds of clothes for the public. It is an important part of social life and plays an important role in facilitating the lives of the people.

Chinese name

clothing store

Foreign name

clothing store

Definition

Places for the public with a variety of clothes

Traditional clothing is a reflection of the culture of the bygone era

Over the past year, the two major trends of clothing stores, in addition to the large flagship stores opening one after another, are the colors returning to the store, replacing the minimalist style that has been popular for many years. In addition to the emphasis on bright colors in the store design, the venue is spacious, and pays attention to the planning of leisure space and dynamic facilities. At the same time, posters and video screens are also full of it. As for the shape, quality and display of furniture, there are few innovations.

Clothing store decoration is not simply to understand the decoration problem, but to focus on the analysis of the crowd, customers, space, and then explore the beautiful environment. In many places today, the pursuit of gorgeous fashion and cluttered materials is popular in the decoration of clothing stores, and the connotation of the store is ignored. Excellent clothing store decoration can not only improve people's spiritual civilization, but also play a role in purifying the soul and cultivating sentiment. How can clothing store decoration make an impression?

The windowless design of the clothing store decoration is on the one hand to prevent customers who are not familiar with the brand from entering the store, or to leave quickly when they enter the door, without disturbing the customers who will actually purchase such products. On the other hand, this kind of mysterious store appearance, membership system, club-like environment, to a certain extent, can consolidate the loyal brand consumer's sense of identity different from others.

The quality of clothing store decoration does not depend on the quality of the material, but on the design quality. Carefully designing the materials is the right way to decorate the clothing store. The decoration of the clothing store still needs some decorative moldings, stickers, and floral decorations to highlight the taste of the decoration of the popular clothing store, and it shows the ideal state of the decoration of the popular clothing store.

Clothing store decoration people attach great importance to "green design", make full use of the sun, create the atmosphere of the bright window, and also ensure that ultraviolet disinfection can be achieved. Ensure ventilation, get fresh air, and learn from the outdoor landscape organically. Clothing store decoration is also very important in the selection of the top lamps, not only to express the beauty properly, but also to ensure the lighting effect.

period

During the year, the most common decoration peak period is in the spring, just after the New Year's period and in July and August, most of the houses that have just been decorated during the New Year's period are mostly shops that have just been rolled out. Most of the storefronts renovated in August should be some stores that want to change their image and upgrade the store image. According to the sales situation of one year, August should be the lightest season, if it is not a new storefront. The decoration should be relatively small this season. After all, during this period, especially the second half of the month, the performance is quite flat! The business loss during the decoration period will be relatively small.

Renovation budget

It is best to budget the time of the next store decoration and the approximate profit situation during this time. Advise the decoration store to mainly measure its profitability and use the decoration funds appropriately. Too much investment here is not ineffective, but if it is just the store decoration There is no improvement in other areas, and there will definitely not be a significant increase in performance. Therefore, it is best to budget according to the decoration plan once a year, especially for friends who are operating in fashion. Under the fierce competition, the external packaging is indeed It is the first impression of customers.

About the budget of specific funds: It is best to first understand what materials are used, to inquire about the price, and then calculate how many materials are used to basically understand the required funds! The more cost-effective method is to buy materials by yourself and find workers to decorate .

Decoration implementation

It is best to find some decorators who have experience in decorating stores, and have been observing the construction on the spot. What are the specifics and how to explain to the decorator in detail, don't wait for them to get up and complain. This relationship is not handled. Not to mention, either the decoration effect is not achieved, or it is a waste of capital time.

In addition, you should tell the master about the specific time. The shorter the time, the better, but the premise is that the work must be done carefully. There are some cases, such as how to get it in some places. But when the actual decoration There is no way to achieve this in detail. At this time, we must remember that the same effect can be achieved, especially in the choice of materials, do not use any high-end things, as long as the appearance can achieve the desired goal, it is OK. After all, the decoration is not used for many years at a time In addition, if some places do not reach the desired goal, just use your mind and change your mind. The premise is to match the overall style and color!

Decoration details

One is the treatment of taste. This is very important. If you have a long-term taste, you should ask the decoration master to ask about the situation, and the other corners and details should be treated. For example, the ground paint or glue must be handled properly. Just try to be perfect. Otherwise, if the overall effect is damaged because the ground is not ready or a certain wall is not finished, especially the conspicuous location, it is not ideal!

Entrance

The entrance and exit settings of the clothing store are actually very particular. Generally, the doors are open and you can enter and exit at will. But try to follow a layout where the entrance is spacious and easy, and the exit design is difficult. Such setting rules can allow customers to stay for a longer period of time, which may bring good sales results. However, the design of such an entrance should be determined by the location of each store. Keeping the aisles smooth Many misunderstandings in clothing stores are that the aisles are set quite narrow, and I wish to put more clothing on the two sides in the middle, but often such narrowness and inaccessibility lead to crowded customers and unable to choose clothes. Therefore, the channel should be kept clear, and importantly, there should be guidance so that customers are willing to continue forward.

Display

The importance of display equipment is also obvious. If a clothing store, clothes are stacked in a mess. Customers have no interest in choosing or treating it as a defective or out-of-season dress. Therefore, clothing display furnishings should be as attractive as possible, without obstruction. There is also a need to focus on color with color matching. The choice of warm and cold colors will also seriously affect the purchasing psychology of customers.

Lighting decoration

Clothes in clothing stores sometimes sell more than just the quality of the clothes, but more about environmental choices. Just like eating alone, the restaurant environment is clear at a glance, and everyone likes elegant, spacious and comfortable places. The same is true for clothing stores. The choice of lighting should be coordinated with the overall clothing store. Generally, clothing stores use bright and simple lighting. But this should also focus on, for example, important recommended locations, and the lighting should be special to attract customers' attention.

Checkout settings

Some shop owners may think that the checkout counter is unnecessary, but I feel that even a small shop must have this thing, which is not simple and can only be replaced by a table. The color of the cash register should also be combined or echoed with the color of the store's wall and door. The most stupid way is to be the same as the color of the door (the door is not the font). The position of the cash register is in my dead end Or it is better to not occupy a display area, and it must be close to the fitting room.

Fitting room

In terms of the color of the fitting room, I suggest that it should be more conspicuous while matching the color in the store. It is best to carefully arrange the inside of the fitting room. The warm and convenient clothes hook must be set. The specific location is the most Fortunately, the unused corners or areas that do not occupy the display area are close to the cash register.

Resting place

Urbanites are exhausted in business and politics, and their physical and mental exhaustion is self-evident. Under the conditions of a large store area, operators can cleverly set up rest areas to create a shopping paradise for customers. Among them, an exquisite bar, a few bottles of premium wine, three or five connected notebooks, and magazines full of leisure and fashion can alleviate the tension of customers. At the same time, cleverly setting the rest area can also invisibly divide different styles of clothing, and after the rest, customers can also appreciate the terminal's advertisements and promotional albums, achieving the effect of two birds with one stone.

Display props

Regarding props, some friends like to use formal props, and some like to make their own shapes. However, I observed that many of the things made by friends are actually very impractical. In this regard, I recommend that you look at props in big-name stores. The application does not let you completely imitate others but you learn to look at the door and see why they are such an application. Before using any props, you should think about its actual application effect. If you ca nt show the effect of clothes at all, then Good props are also rubbish. Remember that when choosing colors, you want to match the color style of the entire store. Do not use one style uniformly, let alone no shape at all.

Dead corner processing

This problem may not be discovered or even thought about. What are the dead ends? It is some corners of the storefront that are difficult to handle and cannot be changed. The dead end is alive, which is what makes your storefront look coordinated and enlarge the space. Good way! How to make the dead corner live? Hehe, you have to use your brain to pull it! It is a good way to put some jewelry or shoes on the dead corner, or the easiest way is to put some POP or hang some BB ) Let the dead corner shine, but the premise is that you have this consciousness? Can't you always look and see? Just feel uncomfortable and don't know the problem there!

Store Appearance

The color has a great impact on the store, and the color basically positions your style and age group. The main body color in the store should not exceed three! Otherwise it may not be too beautiful! The most important thing is that it must be with your business type style There is some connection.

Shop assistant dressed

The uniform of the store salesperson is very important. Uniform uniforms will make customers feel the norms of clothing brand operations, and will enable customers to have a vibrant affinity for the store. Generally speaking, the clerk's clothing is divided into the following three types?

A Famous chain brand clerk's clothing? According to VI design? National and even global unification.

B Shopping mall clerk's clothing? According to the mall's requirements, the mall's entire staff are unified.

C Small and medium-sized clothing stores and fashion stores? Free to wear? Most do not have uniform uniforms.

Of course, the most important thing is to cooperate with the main clothing, of which the store staff must match it. If the clerk's dress is too monotonous and serious, it cannot affect the communication with the customer from any angle.

From the market perspective, clothing stores generally use women as the main consumer group. Therefore, how to attract

No analysis

Many people decided to do business, and he wanted to start all at once, and he was very rushed to rent space, buy goods, and open. It is a good thing to hurry up, but without analysis and planning is blind action. Although the business is small, it is your own effort and requires investment and energy, so it is necessary to do some basic analysis before the clothing store opens. At the very least, we must consider these questions clearly: Where to do it? What style? What price? Does your style and price match the business district? What features should you make? Why should consumers choose to buy you? Clothes? If the answers to these basic questions are not clear, I think it is best to go to the market first, understand the market and the future competitors, so as to be able to gain a foothold in the apparel market.

To make a feature, you must look for the feature on the basis of matching the style of the entire business circle, instead of looking for the so-called "feature" and "difference" in the category and target market, which will be counterproductive.

Don't look at the market

In the buyer's market era, not everyone will sell what you sell, and you can sell everything. Although everyone knows this truth, they always forget when doing things. Many bosses who are just beginning to buy clothing go to the wholesale market to buy only what they like, but there is no basic plan for the goods they want to manage. As a result, the sales are not good and the customers are not aware of the goods. Consumers recognize good things. Customers who they like may not necessarily like them. We need to study the preferences of customers rather than the boss himself.

The online clothing store is a relatively new fashion shopping method. It puts aside the consumption habits that people have to try on before purchasing clothing and then decide whether to buy. Its origins originate from the Internet and people's acceptance of new things. With the development of e-commerce, online clothing stores have continued to improve, and introduced 7-day return, genuine guarantee, cash on delivery and other payment methods, thereby solving many consumers' concerns about online shopping. The concept of the online clothing store started in 2003. In 2007, it began to develop costumes. There are countless clothing online shopping platforms in China and abroad, such as Taobao.com, Fanke.com, McCollin, Jingdong Mall, and No. 1 stores. Appeared, according to data, the sales of online clothing stores in 2009 have exceeded 24 billion, in the next few years, it will increase at a rate of double every year.

Because physical stores have cost pressures such as rent, labor, purchase and sales, and less pressure on online shopping, physical stores and online shopping have a direct price competition. Price competition has put traditional brick-and-mortar stores in trouble, and brand manufacturers have resisted. , Shrinking physical stores and moving into online stores. In 2010, an ITM model appeared in China. This model combined traditional physical stores with online shopping, which not only promoted the information construction of traditional physical stores, but also established and improved offline after-sales service systems for e-commerce. In December 2012, this model was supported by the National Development and Reform Commission, the Ministry of Commerce and other relevant departments, and it has grown rapidly in China.