What Does an Embroidery Designer Do?

Computerized embroidery pattern making is also called taping, which refers to the process of punching out cards, tapes, or discs or preparing patterns by digitizing and other processes to guide or stimulate the embroidery machine and frame for design. The designer of this process is the pattern maker. The term comes from the mechanical embroidery machine which records the stitches by punching holes in a paper tape. Regardless of whether it is a mechanical or electronic embroidery machine, the purpose of recording stitches is to allow the embroidery machine to recognize and perform its actions. It may use a needle connected to a horizontal and vertical rod, mechanically or a mouse or more modern Way to record the points needed to form the pattern.

Computer embroidery

Computerized embroidery pattern making is also called taping, which refers to the process of punching out cards, tapes, or discs or preparing patterns by digitizing and other processes to guide or stimulate the embroidery machine and frame for design. The designer of this process is the pattern maker. The term comes from the mechanical embroidery machine which records the stitches by punching holes in a paper tape. Regardless of whether it is a mechanical or electronic embroidery machine, the purpose of recording stitches is to allow the embroidery machine to recognize and perform its actions. It may use a needle connected to a horizontal and vertical rod, mechanically or a mouse or more modern Way to record the points needed to form the pattern.

Chinese name

Computer embroidery

Foreign name

Computer Embroidery

main effect

Convenient, fast, etc.

nickname

Tape

The format of the pattern recognized by the embroidery machine or software recognized by different patterning software is different. At present, the various formats are roughly as follows:

Project Files (* .ofm)

Condensed Files (* .cnd)

Expanded Files (* .exp)

Tajima Files (* .dst)

Barudan FDR Files (* .fdr)

Barudan FMC Files (* .fmc)

ZSK Files (* .zsk)

Baby Lock Files (* .pes)

Bernina Files (* .pes)

Brother Files (* .pes)

Elna Files (* .sew)

Janome Files (* .jef)

Janome Files (* .sew)

Pfaff Files (* .pcs)

Pfaff Macintosh (* .pcm)

Poem / Singer Embroidery Files (* .csd)

Singer (* .xxx)

Viking Files (* .hus)

OESD Files (* .oef)

Richpeace Files (*. Edd)

2005 was a bumper year for computer embroidery machine companies. Whether in the domestic market or the international market, the demand for computer embroidery machines skyrocketed overnight. Orders from various places gave companies too much time to rest. According to the association's industry According to statistics from major computerized embroidery machine manufacturers, the output of multi-head embroidery machines in 2005 increased by 43.31% compared with the same period last year. Since entering 2006, can the computer embroidery machine market continue the strong development momentum of the previous year?

What is the reason for the strong growth of the computer embroidery machine industry?

Last year, the domestic computer embroidery machine production exceeded 80,000 units, compared with 30,000 units in 2003, the output more than doubled in three years, this increase is quite amazing, and the computer embroidery machine industry is still in "Worry-free" situation, what is the reason for the rapid development of the computer embroidery machine industry? Overall, the strong market demand is the biggest reason.

Computer embroidery machines were first used in clothing production and embroidery manufacturing in China. Computer embroidery machines have multiple heads and high efficiency. Therefore, the number of computer embroidery machines in clothing factories and embroidery production factories is not large. A large Clothing factories need thousands of sewing equipment, but only dozens of computerized embroidery machines can cooperate with production; embroidery production factories are mostly private enterprises. First, the production volume is not too large, and second, computer embroidery machines are expensive. It is impossible for private enterprises to purchase a large number of machines.

A new phenomenon in recent years has changed this situation. Textile companies have become the biggest "meritors" of the rapid development of the computer embroidery machine industry. Many textile companies producing fabrics are getting lower and lower profits, forcing them to find new profit growth points. Many textile companies have put profit growth points on embroidery: if the price of pure fabrics sells for 5 yuan / meter, after embroidering the pattern The price can reach 10 yuan / meter or even higher, which greatly increases the added value of products of these enterprises. The output of textile enterprises is large, and the financial strength is strong, so the introduction of computerized embroidery machines is often a large order of hundreds of units. Guangdong Province and Zhejiang Province, the largest domestic textile and apparel industries in China, are currently also the two provinces where computer embroidery machines are most prosperous. From this, it is not difficult to see the role the market has played in the development of an industry. Zhuji City, Zhejiang Province is relying on the neighboring two large cloth markets, Xiaoshan and Shaoxing, and the active of the local private economy. In just a few years, it has developed into a computer embroidery machine production base that accounts for more than 40% of the country's output. The Chaoshan area of Guangdong is also a concentrated area of foreign-funded and private computer embroidery machine enterprises. The formation of this situation also benefits from the local textile fabric market.

In addition, the prosperity of the market objectively lowered the threshold for entering the computer embroidery machine industry. In areas where the system of parts and components is mature, as long as two key components of the computer control system and the embroidery head are obtained, plus a few workers who know how to assemble, a computer embroidery machine can be produced. After many years of sales and technical staff in private enterprises have a certain market and technical resources, they can establish their own portals by investing a small amount of capital, which has led to the repeated expansion of the number of enterprises. Many other industries are attracted by the high profits of the computer embroidery machine industry. This has caused some companies to have low-grade products and not hard quality, but in the face of strong market demand, these negative issues cannot affect the situation at all.

There is still plenty of room to play in the international market

In 2005, domestic computerized embroidery machines performed very well in the international market. The computerized embroidery machines produced in China accounted for about 70% of the world. The middle and low-end markets of computerized embroidery machines in the world are almost occupied by Chinese products. According to customs statistics, China exported a total of more than 27,000 computerized embroidery machines in 2005 with a total value of nearly 200 million U.S. dollars, a year-on-year increase of 56% and 86%. Said to be one of the gratifying achievements made by domestic computerized embroidery machines this year.

The main market of computer embroidery machines in the international market is still divided into four major regions: Asia, America, Africa, and Europe. Among them, the Americas are also divided into two markets, South America and North America. In 2005, the export of domestic computerized embroidery machines to this region has achieved different growth rates. According to the export volume, the ranking and characteristics of each market are as follows:

Asia

In 2005, China exported a total of 18,364 computerized embroidery machines to the Asian region, a year-on-year increase of nearly 80%. It is the market with the most exports and the fastest growth rate.

Features: The most important computer embroidery machine market in Asia is in Southeast Asia, especially India and Pakistan. In recent years, because these two countries have focused on the development of the textile and apparel industry, driving related equipment demand, it has become the focus of many domestic computer embroidery machine companies. Market. The companies that buy embroidery machines in these two countries are generally small in scale, similar to domestic home-based enterprises, and India has a large area, so there are more types of computer embroidery machines, ranging from small 6-head embroidery machines to large-scale embroidery machines All machines have a local market.

In addition to the two countries mentioned above, Indonesian and Asian countries in the Middle East have also started to produce domestic computerized embroidery machines. It is worth noting that the purchase of computerized embroidery machines in Indonesia is mainly used for clothing production, so the off-peak season of sales also follows the clothing industry.

North America

In 2005, China exported 5,471 computerized embroidery machines to North America, a year-on-year increase of only about 13%. Features: Although there are many imported domestic computer embroidery machines in this area, most of them are single-head embroidery machines with lower prices, which can be described as "large quantity and small value." The demand for computer embroidery machines in this area is relatively stable, and the characteristics are obvious: they tend to be small machines and prefer single-head embroidery machines. They have higher requirements on quality and performance, because imported computer embroidery machines in this area are rarely used for industrial production, and It is placed in the mall for home and personal sales. In recent years, the demand for special embroidery machines such as towel embroidery and hat embroidery has increased.

South America

In 2005, China exported 1,393 computerized embroidery machines to South America, a year-on-year increase of 47%.

Features: Although the number of imports in South America is only a quarter of that in North America, the amount is nearly double that in North America. Obviously, most of the imports in this region are multi-head computerized embroidery machines, which are used to produce clothing and fabrics. There are no computer embroidery machine manufacturers in South America. They rely solely on imports, and South Americans are more accustomed to wearing hats and like to add decorations to clothing. I believe that models such as hat embroidery machines and wafer embroidery machines can be welcomed locally. Africa

In 2005, China exported a total of 1,047 computerized embroidery machines to the African region, a year-on-year increase of nearly 65%, which is the second fastest growing market.

Features: Judging by the ratio of export volume and amount, domestic computer embroidery machines imported from Africa are mostly multi-head models, which are used for production rather than household consumption. The level of consumption in Africa is not high, which is also reflected in the procurement of various production equipment: computer embroidery machine users in Africa region are most concerned about price when buying equipment, in order to save costs they would prefer to choose models without automatic thread trimming device, First, the local labor force is abundant and cheap, and second, the quality of the clothing produced is not high. North Africa's Egypt, South Africa, South Africa, Nigeria and other countries are all markets worthy of attention of domestic computer embroidery machine companies.

Europe

In 2005, China exported a total of 752 computerized embroidery machines to Europe, a year-on-year increase of 38%.

Features: The countries and regions that imported computerized embroidery machines in Europe are mainly Eastern European countries and a few southern European countries, represented by Romania and Turkey. Because most Western European countries have shifted their garment production to Eastern and Southern European countries or other continents. European countries have a certain prejudice against Chinese products. They believe that the price of Chinese manufacturing must be very cheap, so the acceptance of domestic computer embroidery machines is not high. In fact, for production that is not particularly demanding, domestic computer embroidery machines can fully meet the needs, so How to change the perception of customers in the region is the key for domestic companies to enter this market.

A phenomenon that deserves our attention. In 2005, China imported 143 computer embroidery machines from Europe. The amount was as high as 26.78 million US dollars, and the average price was more than 180,000 US dollars. The average export price of China's multi-head computer embroidery machines was 9,000 US dollars. Around, that is to say, the price of domestic computer embroidery machines is only 1/20 of that of European products, and the gap is really too large.

Computer embroidery machine market forecast in 2006

In 2005, special embroidery machines represented by wafer embroidery and towel embroidery became the most popular products in the computer embroidery machine market. Compared with flat embroidery products, the special embroidery products of various enterprises have increased significantly. In response to this situation, many manufacturers have invested a lot of manpower and resources into the research and development of special embroidery machines, in the hope that they can lead the market in the next year.

In 2006, the market made a joke with everyone: last year, flat embroidery models that performed mediocrely were killed with a "dark horse" attitude, and became the market hotspot, but the highly anticipated special embroidery has been maintained. The state of ignorance has surprised many companies. Some people in the industry have analyzed the reasons for this. There are many reasons for this: last year, the outlook for flat embroidery models was insufficient, and the textile and apparel industry began a new production cycle after entering 2006. The original stock of fabrics was almost exhausted Many textile companies urgently need to replenish new inventory. These companies have purchased computer flat embroidery machines in large quantities to produce fabrics. The hot sales of special embroidery machines last year caused companies to expand the production of special embroidery machines, which caused the special embroidery market to reach a certain saturation and could no longer be accommodated. More special embroidery machines. This phenomenon has also given a hint to domestic companies: it is necessary to analyze the market scientifically and reasonably. It is not without risk to blindly follow the trend and follow the trend. Only by reasonably predicting the objective environment can we find it from the complicated market. A path that works best for you. Faced with such a changing computer embroidery machine market, the trend that may appear in 2006 and beyond, how do we predict and analyze it?

First, the computer embroidery machine market is inseparable from the downstream textile and apparel industry. China's textile and clothing industry has a lot of fate in recent years. It was thought that after the global textile quota system was cancelled, the Chinese textile and clothing industry would usher in a historic development opportunity. However, Europe and the United States moved out of special protection regulations to restrict large-scale Chinese textiles from entering the local market. The ups and downs of this joy and worry are so great that some domestic enterprises have shaken the development prospects of China's textile and apparel industry, but this is not true. The reason why Europe and the United States restrict Chinese textiles is more to prevent Chinese textiles from entering the local area too quickly and excessively, causing economic turmoil. This is like a speed limit sign on a highway, which is "restricted" rather than "blocked" ". European and American countries will not and cannot completely limit the export of Chinese textiles to these regions, otherwise it will cause greater turbulence. Therefore, from a macro analysis, the domestic textile and clothing industry will maintain a certain speed of development, but it is not as rapid as previously expected.

The second is the analysis of domestic and foreign market conditions.

The domestic market will continue to rely on the textile and apparel industry

The domestic embroidery machine market will continue to rely on textile fabrics and apparel production in recent years. Guangdong, Zhejiang, Fujian, Jiangsu, Shandong and other major textile and apparel provinces are still the main markets for embroidery machines. Among these areas, those with greater market development potential are also garment fabric production areas, such as Xiaoshan, Shaoxing, Haining, Chaoyang, Guangdong, Shishi, Fujian, etc. In addition, the home textile industry is also a major concern of computer embroidery machine companies. Home textile has become another major growth point of the computer embroidery machine industry in recent years. The Pearl River Delta, the Yangtze River Delta, and the Bohai Rim region are all developed areas of the domestic home textile industry. In the long run, the domestic textile and apparel industry will likely develop from the coast to the inland. Some computer embroidery machine companies may wish to take this into account when making mid-to-long-term plans.

The international market will still be dominated by Asian markets, especially Southeast Asia

The computer embroidery machine export market will have Southeast Asia as the main growth point in recent years. One is that the textile and apparel industry in Southeast Asia is in a rising momentum. If there are no major changes such as war and natural disasters, It must last for 3-5 years. Secondly, it is very difficult for the textile and apparel industry in other regions to grow significantly in the near future, and it will not form a large market. It is expected that the demand for computerized embroidery machines in Southeast Asia will increase by 2 to 3 times to reach 3 to 35,000 units per year by 2010.

Finally, analysis of product trends is performed.

Computerized embroidery machines can be basically divided into two types: lock stitches and chain stitches. Lock stitches are represented by flat embroidery and chain stitches are represented by towel embroidery. These two types of products are likely to become the market in the future. The most basic products and other special embroidery are derived from these two types of products. Products such as wafer embroidery and sequin embroidery, which are closely related to clothing production, are produced due to fashion trends. Such products will also change with fashion trends. Therefore, computer embroidery machine companies should pay close attention to the clothing industry. The trend is to follow the market rather than the product, and I must not do what others do.