What Does a Marketing Administrator Do?

The marketing manager refers to the person in charge of the sales department of the enterprise, who is responsible for the planning, implementation, and control of product sales. The sales staff is responsible for the specific sales of the enterprise, and must continue to strengthen the supervision and guidance of the sales staff from the distribution of sales tasks, the convening of sales meetings, and business guidance.

Marketing manager

Right!

The marketing manager refers to the person in charge of the sales department of the enterprise, who is responsible for the planning, implementation, and control of product sales. The sales staff is responsible for the specific sales of the enterprise, and must continue to strengthen the supervision and guidance of the sales staff from the distribution of sales tasks, the convening of sales meetings, and business guidance.

Chinese name

Marketing manager

Foreign name

no

Agency

Corporate Sales Department

Nature

Head of corporate sales department

The essential qualities of marketing managers are constrained by their due responsibilities. The main responsibilities of an effective manager in the marketing process are as follows: ^[1]

(1) Strong motivation for achievement ^[1]

From the perspective of modern overall marketing, marketing managers should be understood as a group concept, including not only managers who are directly engaged in marketing activities, such as sales managers, marketing directors, etc., but also the highest decision makers of the enterprise, such as directors. Chief, General Manager, etc. Obviously, the marketing manager is in a special position in the corporate leadership system. On the one hand, he is the organizer of the internal marketing activities of the company. The overall strategy or high-level decision of the company needs to be reflected through the leadership of the marketing manager. To a large extent, it plays a guiding or connecting role; on the other hand, it is also the main channel for the company to communicate with the external environment. The behavioral performance and behavior patterns of marketing managers affect the internal employees as well as external ones. Stakeholders make an impact. Therefore, whether marketing managers have good moral qualities and whether they can give full play to the role of moral paradigm is of great significance to the moral management of enterprises. ^[2]

1. Ethics is the main basis for establishing the credibility of marketing managers, and then forming the credibility of enterprises

As the organizer and leader of corporate marketing activities, marketing managers can play an important role in the ethical management of an enterprise only if they have good moral qualities.

The power of leadership comes not only from positions, such as rewards, punishments, and some statutory powers, but also from character and knowledge. The special position of the marketing manager makes it easy to become the core of the concerns of stakeholders inside and outside the company. People's understanding of the company depends to some extent on the behavior of the marketing manager. Therefore, as the organizer of corporate marketing activities, its moral performance has become not only the main source of its own influence, but also the conditions and basis for corporate marketing credibility.

2. Ethical standards help establish ethical standards for corporate marketing activities

The attitude and behavior of marketing managers, to a considerable extent, determine the moral choice of corporate marketing staff. In fact, in an enterprise organization, the manager's behavior is often the code of employee behavior. The moral quality of the manager, words and deeds, are a huge spiritual force and a silent command. There are two old Chinese sayings "upward and downeffect", "upper beams are not correct, lower beams are distorted", and Confucius also said that "its body is upright, but it is not allowed to act; its body is not correct, although it is inconsistent," all expressing the same meaning. If marketing managers do not value their own moral cultivation, and it is difficult to play an exemplary role in the ethical marketing practice of the enterprise, it will make the employees of the company confused, and ultimately destroy the business order of the enterprise, and cause the enterprise to pay unnecessary costs.

3 Ethical paradigm is a reliable guarantee to achieve corporate ethical marketing goals

The implementation of corporate ethical marketing strategy depends to a large extent on the confidence and determination of marketing managers. It can be said that the state of corporate ethical marketing and the level of ethical marketing depend on the ethical level of employees, and the ethical level of corporate employees is established by the demonstration effect of managers. Marketing managers are the organizers and leaders of corporate marketing work. The moral convictions of marketing managers will be transformed into corporate moral marketing decisions, policies, and actions to ensure the implementation of moral marketing strategies. In the marketing practice of modern enterprises, enterprises are facing more and more severe competition, and the interpersonal relationships and interests between managers are becoming more and more complicated. This situation not only raises the knowledge and ability of managers. Requirements, and put forward high requirements on the moral qualities of leaders.

As Peter Drucker, a well-known American management scientist, said: "The most important thing is that managers must recognize the impact of every corporate policy and action on society and consider whether a certain behavior will help the public. Interests help to develop the basic beliefs of our society and contribute to social stability, strength and harmony. "How marketing managers coordinate various interest relationships so that people can use their talents and materials to the best of their ability, and they are responsible to the company and society. Responsibility has become their basic premise for marketing management. To do this, it is impossible to have good moral qualities. If the manager lacks the necessary moral cultivation and can not carry out the necessary moral reflection, then the implementation of ethical marketing is empty words.