What Does a Web Analyst Do?

Internet public opinion analysts refer to the full-time Internet information monitoring, public sentiment analysis, public opinion environment research, and network crisis management. They provide Internet information monitoring, analysis, and consulting services to party and government agencies, enterprises, and individuals at all levels. They extract valuable content from a huge amount of network information, scientifically analyze and judge it, and provide service users with a reference for understanding Internet information, observing network dynamics, and handling public opinion crises.

Network opinion analyst

New career

Network opinion analysts are a new profession in modern society. They are active in many

"Public opinion analysis follows the 'three-combination' working model, that is, the combination of qualitative and quantitative, software and labor, analysts and experts." Lead analyst of People's Daily Public Opinion Monitoring Office

Independent third party

The Internet is increasingly becoming a space for expression of diverse values,

On September 5, 2013, the Employment Training Technical Guidance Center of the Ministry of Human Resources and Social Security and People's Network jointly launched a network public opinion analyst vocational training program. In the future, employees in this emerging profession will have an official certificate, "Certificate to work".

"Mainly look at the net for leading cadres"

Shan Xuegang, deputy secretary-general of the People s Online Public Opinion Monitoring Office, said that online public opinion involves individuals from all walks of life, even celebrities and celebrities, but the biggest demand for this is the leaders of party and government agencies and enterprises at all levels. Shan Xuegang said that online public opinion analysts mainly collect and summarize online public opinion, provide a reference basis for leaders to understand network information and strengthen their grasp of public opinion, and play a supporting role. ^[3]

Certificates for qualified training

Wu Kai, deputy director of the Quality Employment Office of the China Employment Promotion Association of the Ministry of Human Resources and Social Security, said that online public opinion analysts are included in the "CETTIC" vocational training sequence of the Ministry of Human Resources and Social Security. Vocational training programs. Those who participate in the training and pass the examination can obtain the CETTIC certificate issued by the Ministry of Human Resources and Social Security-"Certificate of Vocational Training for Network Public Opinion Analysts". ^[4]

Wu Kai introduced that holding a "Internet public opinion analyst" vocational training certificate can be used as a voucher to engage in this industry. However, as a "CETTIC" certificate, it has not yet had a compulsory effect, and it is not only those who hold this certificate can engage in public opinion analysis. ^[5]

There is no threshold for registration training

Shan Xuegang introduced that online public opinion analysts have not set a threshold for entry. Staff of party and government agencies, professionals engaged in public opinion gathering, media practitioners, or individuals who are interested in engaging in this profession in the future are eligible to apply. ^[6]

Internet public opinion analyst training, a total of 8 training courses, a total of 36 hours of study time. In addition to the test time, the entire training cycle can be completed in 5-6 days. At the end of each training session, there will be an examination, including written examinations and computer operations.