What Does an Advertising Account Manager Do?

Advertising account manager is a one-stop service position from market research and analysis, customer group locking, customer development, order and demand confirmation, quotation, design process communication, reaching the final plan and delivery, and recovery of accounts receivable After-sales service and daily consultation must be tracked. Advertising is originally an industry with diversified needs and different customer review standards. The price changes are very large and various aspects are more flexible. It requires the account manager to be comprehensive and follow up at any time. Comprehensive position, if necessary, also help the client to suggest some basic plans and the ability to select media.

Advertiser Manager

Right!

Advertising account manager is a one-stop service position from market research and analysis, customer group locking, customer development, order and demand confirmation, quotation, design process communication, reaching the final plan and delivery, and recovery of accounts receivable After-sales service and daily consultation must be tracked. Advertising is originally an industry with diversified needs and different customer review standards. The price changes are very large and various aspects are more flexible. It requires the account manager to be comprehensive and follow up at any time. Comprehensive position, if necessary, also help the client to suggest some basic plans and the ability to select media.

Chinese name

Advertiser Manager

Foreign name

account manger

Nature

Advertising company job title

jobs

Advertising marketing, service marketing, etc.

account manger (AM) account manager

Professional title of advertising company. Account managers are often responsible for:

1. Advertising marketing: integrate advertising resources and analyze the company's target customer base according to the advertising business module;

2. Service marketing: Promote company service standards, implement company service processes and price strategies, and establish corporate visibility and competitiveness;

3. Demand management: plan advertising together with customers and other internal departments, and communicate customer requirements to each department;

4, internal coordination (coordination), according to the entire service process, tracking and management of orders, copying, business process, delivery process;

5. Provide communication opportunities between customers and designers and engineers to meet customer requirements;

6. Supervise the implementation of relevant government regulations and regulatory matters (regulatory matters);

7. Customer relationship maintenance: carry out customer relationship management, achieve customer-company interaction, and carry out after-sales service and consulting;

8. Accounts receivable management;