What Does an Advertising Director Do?

Advertising planning director is a profession. An innovative and attractive advertisement has a strong driving force for product promotion and can bring unexpected profits to the company. The advertising planning director is the behind-the-scenes guide for advertising production. He has strong marketing planning and promotion capabilities. With good communication, understanding, teamwork skills, and pioneering spirit, it is under his guidance that there can be so many successful advertising ideas.

Advertising Planning Director

Supervise the implementation of the planning proposal and advertising campaign of the planning team, and evaluate and analyze each event;

Maintain the company's brand and maintain a good cooperative relationship with customers and the industry;

Guide and participate in market development.

The annual salary of the advertising planning director generally exceeds 100,000;

China's advertising industry in the 21st century will truly form a knowledge-intensive, technology-intensive, and wisdom-intensive industry, and the prospects for advertisers will be brilliant. Advertising planning managers are generally developed by planning managers and planners, but are not limited to the advertising industry. Network planning, market planning, public relations planning, product planning and other types of positions may become planning directors. ^[1]