What Does an Advertising Executive Do?
The advertising company manager is the executive leader and actual manager of the business of the advertising company. Is the highest authority of the advertising company. Advertising company managers are both the company's top leaders and workers. When leading the advertising company, participate directly or indirectly in the company's business activities. The functions and work of the managers of advertising companies mainly rely on personal knowledge, organizational ability and political and ideological level to organize employees and mobilize employees to complete the company's tasks. As a leader engaged in business management at all levels, the manager of an advertising company also has its common function-leadership. The primary function of an advertising company manager is to show the direction of struggle for all employees of the company and lead them to achieve the company's goals. As the manager of an advertising company, formulating the company's development strategy is his second function. In order to ensure that the company can obtain better economic and social benefits, the company manager must formulate a complete and effective management specification according to the specific situation of the company, including the management system, company guidelines, policies and various rules, systems, regulations, In this way, the company's work is brought into a scientific, systematic and modern management track. [1]