What is the Executive Director doing?
Advertising is a professional who works for an advertising agency and serves as a connection between an advertising agency and its customers. The executive, sometimes referred to as advertising agent, is responsible for manipulating and coordinating advertising campaigns for clients that include marketing, promotion, creative design and public relations. The executive of advertising usually reports to the advertising manager and can process multiple accounts at the same time. The professional usually has at least a bachelor's degree and will have to work in a competitive environment more than 40 hours a week.
The executive of advertising closely cooperates with its clients and is obliged to understand how to meet their needs and goals. Before embarking on an advertising campaign, the executive must learn about the client's product or service and then find out who is the target audience for this product or service. The executive worker is responsible for the formulation of the game plan that solves marketing strategies and opportunities for his client. Advertising campaigns may include advertising runningM in various media, including television, radio, magazines and newspapers.
Usually, the CEO of the account meets clients every day during the advertising campaign. The executive will receive information collected from meetings with clients and convey information to the creative staff in the advertising agency, including graphic designers, writers and photographers to propose advertising. After creating ads, the executive will encounter their client to gain approval or gain feedback for the necessary changes. When supervising and coordinating the advertising campaign, he will be responsible for the advertising manager for ensuring that the campaign meets the deadlines and remains in the client's budget. The Executive Director of the account also informs clients for sale for the advertising campaign.
Other duties of the advertising manager include exploring the effectiveness of advertising campaigns. Not only will the advertisement director ensure that the clientEven happy, but also ensure that the accounts make profits for their advertising agency. Work in advertising is not a stable career; If the advertising agency loses the main account, the advertising agency may be released.
Advertising can also be responsible for bringing a new business to its advertising agency. This could be done by cold calls or encounters with potential clients. Other ways of charging the Executive Director is participation in business conferences and seminars.
Most advertising account managers have a strong background in advertising and sales. In general, experts are main advertising, marketing, liberal art or business administration. Some people in this area will receive a master's degree in Business Administration. In this career, the account manager can proceed in this career by becoming an account manager or advertising manager.