What Does an Industrial Photographer Do?

Industrial photography is a visual representation of brand elements such as products, technologies, production, services, cultural connotations, and development concepts of industrial enterprises through professional planning and the use of professional photography techniques. It is a customer's recognition of industrial enterprises. The important visual carrier plays a key role in the entire process of industrial brand construction and brand communication, and plays a positive role in promoting the value of industrial brands. Industrial photography involves a wide range of content, including not only factory areas, workshops, workshops, production lines, production equipment, front-line operations, but also products, quality inspection processes, qualification certificates, and enterprise teams such as leadership, technical teams, and sales teams. Service team, or even all employees. The name of industrial photography is relative to consumer photography. In the past two years in China, this concept has gradually come into being as the pace of industrial enterprise branding has accelerated.

Industrial photography

Right!

Industrial photography is a visual representation of brand elements such as products, technologies, production, services, cultural connotations, and development concepts of industrial enterprises through professional planning and the use of professional photography techniques. It is a customer's recognition of industrial enterprises. The important visual carrier plays a key role in the entire process of industrial brand construction and brand communication, and plays a positive role in promoting the value of industrial brands. Industrial photography involves a wide range of content, including not only factory areas, workshops, workshops, production lines, production equipment, front-line operations, but also products, quality inspection processes, qualification certificates, and enterprise teams such as leadership, technical teams, and sales teams. Service team, or even all employees. The name of industrial photography is relative to consumer photography. In the past two years in China, this concept has gradually come into being as the pace of industrial enterprise branding has accelerated.

Chinese name

Industrial photography

Foreign name

Industrial photography

Concept

Industrial photography is professionally planned

Photography Status

Most domestic industrial enterprises have not yet

Differences in photography

Consumer photography is more artistic

Most domestic industrial companies have not really realized the importance and application methods of industrial photography, ignored the role of industrial photography in brand building, and some companies have confused the concepts of industrial photography and consumer photography. The characteristics and methods of industrial photography Little is known. First, industrial brand marketing has not yet attracted enough attention from entrepreneurs in China. Industrial brands are not valued, and industrial photography, which is one of the carriers of brand image building naturally, has no place. Second, there is insufficient understanding of the important role of industrial photography in the shaping and dissemination of industrial brands. According to this view, industrial brands are not like mass consumer product brands, and corporate images, especially product images, play a small role in dissemination, and there is no need to devote great efforts to professional industrial photography. Third, there are few domestic companies and talents specializing in industrial photography, and they lack a platform for communication and improvement. At present, the technical exchanges and photography contests held in the industry basically do not take industrial photography into account, resulting in a low level of the industry as a whole, and the quality of employment needs to be improved.

Consumer photography is more artistic, and it can lose its authenticity for artistic needs. Its main goal is to arouse the emotional tendencies of consumers. It often uses a more exaggerated and even distorted performance technique to stimulate consumers 'sensory nerves and stimulate consumers' desire to buy and possess. Industrial photography needs to be authentic and artistic There is a need for a balance. We must never lose authenticity in pursuit of artistry. Because, for industrial customers, truth means trust. How to grasp and integrate the two well requires photographers to have a deep understanding and research of the industry and products in which the company is located. The focus of consumer product brand marketing is mostly on products, so photography focuses on highlighting product images and focuses on product functions and consumer experience. It belongs to "point" photography. The focus of industrial product brand marketing is the company brand, which often emphasizes an organization, which belongs to "face" photography. Industrial photography must first decompose the image components of the organization being photographed, and then run through it. It needs to photograph all aspects and functions of the enterprise. Compared with consumer photography, industrial photography works have a very wide range of applications, which penetrates all aspects of brand marketing and brand communication. For example, the corporate website, exhibition, brochure, PPT, industry advertisement, product sample booklet, and factory area visual management in brand communication tools all need industrial photography works.

1. Deeply understand brand positioning, and have intuitive feelings or descriptions of brand personality. Industrial photography is one of the important elements that make up an industrial brand, so only photographs that fit the brand's positioning and personality are truly effective. Brand positioning and brand personality determine the style orientation of industrial photography, which is the ultimate goal of industrial photography. This work requires communication and consensus with senior management.

2. Define the elements that make up the brand's personality. For example, the brand personality of a large commercial equipment manufacturing company is composed of four aspects: "professional and focused", "reliable and connotative", "trustworthy" and "international". Then industrial photography must lock in these personalities and consider what kind of creative technique to use to express it.

3. Sublimate and extend each aspect of the brand's personality, and extract a set of keywords that guide the shooting direction, and use each keyword as the shooting subject direction to shoot around the subject direction. For example, we have extracted the three keywords of "professional focus" as "obsessed", "excellent", and "excellent", then we will conduct visual planning and creativity around the theme of these three words.

4. Plan and creative the composition of the established shooting theme. To clearly explain and describe the creative composition form through perceptible pictures or language, if necessary, hand-drawn shooting scripts are required.

5. Discuss the shooting script with the client and see if the client's budget and conditions can be achieved.

6. Implement shooting preparations to ensure that elements such as characters, props, venue, time, etc. are in place. ^[1]

There are few domestic companies engaged in professional industrial camera servers, which are basically in their infancy. However, this situation has changed in the past two years. With the increasing brand awareness of Chinese industrial enterprises, the requirements of professional enterprises for professional photography and camera services are increasing. Traditional consumer photography companies, because they do not understand the characteristics of industrial product marketing and industrial The company's requirements for brand image cannot be completed.

The difference between professional and non-professional lies in whether there is in-depth thinking and careful planning. Professional industrial photography service companies can plan and make reasonable arrangements according to the actual situation of the client, ranging from overall content planning to small dress. In non-professional companies, customers often shoot whatever they say. They have no idea, no plan, and they only play the role of "one hand."

Shanghai Boyu Industrial Imaging Co., Ltd. is a professional image planning service company specializing in serving industrial customers. The service industry covers chemical, mechanical and electrical, building materials, instrumentation, energy, electric power, industrial automation, automobile manufacturing, raw materials, tires, papermaking, central air conditioning, Stainless steel pipes, construction machinery, elevators, etc., their works have a certain professional level.