What Is a University Dean?

Xiaobo Lu is the director of the Tsinghua University Center for Art and Science Research and the vice chairman of the Chinese Artists Association. ^[1]

Lu Xiaobo

(Dean of School of Fine Arts, Tsinghua University)

Graduated from the Central Academy of Fine Arts from 1978 to 1982, teacher, deputy head, and director of the Central Academy of Fine Arts from 1982 to 2000, guest researcher of handheld computer interface design at Microsoft Research Institute from 2000 to 2002, and served as the Academy of Fine Arts of Tsinghua University from 2002 to 2011 Associate Dean, Director of the Department of Information Art Design, and currently the Dean of the Academy of Fine Arts at Tsinghua University.

Executive Deputy Director of Tsinghua University Art and Science Research Center, PhD supervisor.

He has also served as the Deputy Director of the Industrial Design Teaching Steering Committee of the Ministry of Education, the National Committee of the Chinese Science and Technology Association, the Deputy Director of the Industrial Design Art Committee of the Chinese Artists Association, and the Vice President of the China Industrial Design Association.

On December 24, 2018, the Ninth National Congress of the Chinese Artists Association ended in Beijing, and the meeting elected Lu Xiaobo as the vice chairman of the Chinese Artists Association. ^[1]

The social development trend centered on computing will definitely promote fundamental changes in the design discipline. Non-material information has become the ontology of design. Therefore, it is necessary to construct new design theories, design thinking, design methods and procedures, and design aesthetic paradigms.

Media: Dean Lu, could you please talk about the cooperation between Qinghua University and UPA China?

Lu Xiaobo: This conference has promoted exchanges between the two sides, and is a rare event. Qinghua Academy of Fine Arts has always been concerned about the country's development plans and has various ways of cooperation with the outside world. For example, we invite professionals from the corporate world to visit the classroom, introduce practical case experiences to students, or use research project cooperation to understand the current status of the industry through students' internships in companies; in addition, we welcome business personnel to come to the school for a master's degree in engineering 2. Master of Fine Arts. Discuss methods to solve business problems.

Media: Can you define the user interface from an academic perspective?

Xiaobo Lu: I think the user interface is an effective medium for establishing a connection between the system and people. Years of research experience led me to believe that communication between people is the most natural way, and even artificial intelligence has not reached this level at this stage. For the user experience that is currently being talked about, I want to say that different functions require different experiences and cannot be generalized. The key issue that professional designers should grasp is how to apply the humanized and emotional things behind technical tests to artificial intelligence. To achieve this, it is not simple fun. Designers need to pay more attention to the design environment and have a sense of social responsibility. China has the conditions to catch up with foreign countries in the information industry, and the country is introducing policies to improve effective mechanisms. Therefore, young designers face the prospect of more opportunities than challenges and need to be seized as soon as possible.

Media: You can see your earnest hope for young designers. So, can you talk about the positive role of designers today?

Lu Xiaobo: Although the domestic design environment has not yet reached a satisfactory state at this stage, designers can still use their imagination-exert their imagination in the limit, and find a balance between the two. Take the national high-speed railway design bidding project, which has no previous experience for reference. We can successfully win the competition with Japanese design companies and domestic urban planning institutes, relying on the designer's keen observation and understanding of users Force, and more importantly, use expressions that convince customers. The establishment of effective mechanisms for Chinese enterprises is not yet mature, so standardized evaluation methods, positive publicity by the media, vigorous government promotion and active support from leaders are needed. However, compared with these external factors, the most effective solution at this stage Still play the role of the designer's positive internal factors-both ideal and rational side, the creation of design culture requires designers to have great political values and grasp the main theme and general direction of social development.

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