What Is an Agricultural Extension Service?

Agricultural extension in the broad sense is a rural social education that takes rural society as the scope, and targets farmers as family farms or farmhouses, takes farmers 'actual needs as content, and improves farmers' quality of life as the ultimate goal. Modern agricultural extension is a dynamic process that passes useful information to people and helps these people acquire the necessary knowledge, skills, and correct perspectives to effectively use this information and technology (educational process).

Agricultural extension

"Agricultural Extension" consists of 13 chapters, including an introduction to agricultural extension, the generation and change of peasant behaviors, agricultural extension communication, the adoption and diffusion of innovation, the promotion and transformation of agricultural scientific and technological achievements, the basic methods and skills of agricultural extension, the experiments and demonstration,

Chapter One Introduction

Section I Basic Concepts of Agricultural Extension

I. Meaning and evolution of agricultural extension

The status and main social functions of agricultural extension

Section 2 Brief History of Agricultural Extension and Development

I. History of Ancient Chinese Agricultural Extension

2. Agricultural Extension in Modern China

3. Agricultural extension work after the founding of New China

4. Main achievements and experiences of agricultural extension in the 30 years of reform and opening up

V. Countermeasures for China's agricultural extension and development

Development history of foreign agricultural extension

Section 3 Emergence and Development of Agricultural Extension

I. Nature of Agricultural Extension

Research Objects, Contents and Relations with Related Disciplines

The purpose, significance and methods of studying and studying agricultural extension

chapter summary

Review Questions

Chapter II The Emergence and Change of Peasant Behavior

Section 1 Emergence of Peasant Behavior

First, the concept and characteristics of behavior

Second, the mechanism of behavior

Factors Affecting Behavior

The theory of behavior creation and change

Changes in Farmer Behavior

I. General rules of behavior change

Changes in individual farmer behavior

Changes in farmer group behavior

Ways to Change Farmers' Behavior

V. Basic Strategies for Changing Farmers' Behavior

Section 3 Application of Behavior Principles in Agricultural Extension

I. Promotion according to farmers' needs

2. Proper use of expectation incentives to motivate farmers

3. Change the behavior of farmers' groups and promote the steady development of the rural economy

chapter summary

Review Questions

Chapter III Communication on Agricultural Extension

The first section of the concept and classification of communication

I. Meaning and role of communication

Classification of communication

Section 2 Elements, Procedures and Features of Agricultural Extension Communication

I. Elements of agricultural extension communication

Communication procedures for agricultural extension

Third, the characteristics of agricultural extension communication

Section III Guidelines, Essentials and Techniques for Agricultural Extension Communication

I. Basic guidelines for agricultural extension communication

Basic principles of agricultural extension communication

Third, communication skills in agricultural extension

Measures to improve the effectiveness of communication

chapter summary

Review Questions

Chapter IV Adoption and Diffusion of Innovation

Section 1 Process and Law of Adoption of Innovation

First, the concept of innovation

Phases of the innovation adoption process

Differences among innovative adopters

Fourth, the rate of innovation adoption and its determinants

Section II Innovation Diffusion Curve and Diffusion Process

I. Innovation diffusion curve and its expression method

Phases and periodicity of innovation diffusion

Factors affecting the diffusion of agricultural innovation

The effectiveness of agricultural innovation diffusion

Section 3 Strategies for Progressive Farmers

I. Concept of progressive farmer strategy

Consequences of the Progressive Farmer Strategy

Reasons for Implementing Progressive Farmer Strategies

Problems with progressive farmers' strategies

chapter summary

Review Questions

Chapter V Transformation and Extension of Agricultural Science and Technology Achievements

Section 1 Overview of Agricultural Scientific and Technological Achievements

I. Meaning and attributes of agricultural scientific and technological achievements

Types and characteristics of agricultural scientific and technological achievements

Section 2 Transformation of Agricultural Science and Technology Achievements

First, the concept of transformation of agricultural scientific and technological achievements

Factors and Conditions for Transformation of Agricultural Science and Technology Achievements

Process and Characteristics of Transformation of Agricultural Science and Technology Achievements

Fourth, the transformation mechanism of agricultural scientific and technological achievements

Section III Promotion of Agricultural Science and Technology Achievements

I. Promotion methods of agricultural scientific and technological achievements

Second, the main problems in the promotion of agricultural scientific and technological achievements in China

Third, the basic ways to improve the promotion efficiency of agricultural scientific and technological achievements

Evaluation of Transformation and Extension of Agricultural Science and Technology Achievements

I. Evaluation of the transformation degree and efficiency of agricultural scientific and technological achievements

Evaluation of Agricultural Science and Technology Achievements

chapter summary

Review Questions

Practical training and signing of agricultural technology contract

Chapter 6 Basic Methods and Skills of Agricultural Extension

Section 1 Basic Methods of Agricultural Extension

I. Mass Communication Law

Group Guidance Law

Third, the individual guidance method

Choice and application of promotion methods

Section 2 Basic Skills of Agricultural Extension

I. Promotional Speech

Promotion of Writing

Section III Principles and Procedures of Agricultural Extension

I. Basic principles of agricultural extension

2. Agricultural extension work procedures

chapter summary

Review Questions

Feasibility study report of agricultural project

Chapter VII Agricultural Extension Experiment and Demonstration

Section 1 Agricultural Extension Experiment

I. Types of promotion trials

Second, the basic requirements

Experiment design and error control

Scheme design

Section 2 Demonstration of Achievements

I. Concept and Function

Second, the basic requirements

Steps

Fourth, summary

Section 3 Method Demonstration

I. Concept and Function

Second, the basic requirements

Steps

Fourth, summary

chapter summary

Review Questions

Demonstration of agricultural extension results

Chapter VIII Agricultural Extension Education and Training

Section 1 Agricultural Extension Education

I. Characteristics of agricultural extension education

Teaching Principles of Agricultural Extension Education

Implementation of agricultural extension education activities

Fourth, agricultural extension teaching methods

Section II Farmer Technical Training

I. Competence of farmers' technical training teachers

2. The Psychology of Farmers' Learning

Third, farmers technical training methods

Section III Training of Agricultural Extension Staff

I. Significance of training agricultural extension workers

Contents and methods of agricultural extension personnel training

chapter summary

Review Questions

Training lectures on agricultural extension training

Chapter IX Agricultural Extension Plan and Project Management

Section 1 Overview of Agricultural Extension Plans and Projects

I. Meaning of agricultural extension plan and agricultural extension project

Types and sources of agricultural extension projects

Section 2 Preparation and Implementation of Agricultural Extension Plan

I. Selection of agricultural extension projects

Preparation of agricultural extension plan

Implementation of agricultural extension plan

Section III Management of Agricultural Extension Projects

I. Management methods of agricultural extension projects

Dynamic adjustment and evaluation of agricultural extension project plans

Acceptance, appraisal and award of agricultural extension projects

chapter summary

Review Questions

Practice 1 Formulate Agricultural Extension Project Plan

Summary of Practice 2 Agricultural Extension Project

Chapter X Construction of Agricultural Extension System

Section 1 Agricultural Extension Organization

I. Concepts and Functions of Agricultural Extension Organizations

Types of agricultural extension organizations

Third, China's agricultural extension organization system

Organization systems of agricultural extension in several representative countries

V. Management of agricultural extension organizations

Section 2 Agricultural Extension Staff

I. Role of agricultural extension workers

Quality of agricultural extension staff

3. Duties of agricultural extension staff

Management of extension staff

chapter summary

Review Questions

Chapter XI Agricultural Extension Information Service

Section 1 Agricultural Information Overview

First, the concept and characteristics of information

Types and contents of agricultural information

Sources and characteristics of agricultural information

Section 2 Agricultural Informatization and Information Agriculture

I. Basic Concepts of Agricultural Informatization

Second, the content of agricultural information

Significance of agricultural informatization

Fourth, information agriculture

Section III Agricultural Extension Information System

I. Overview of Agricultural Extension Information System

Second, the use of agricultural extension information system

Application of Agricultural Extension Information System

Section 4 Agricultural Extension Information Service

I. Agricultural extension information service system

Contents and methods of agricultural extension information services

3. Agricultural extension information consulting service

Improving the quality of agricultural extension information services

chapter summary

Review Questions

Chapter XII Investigation of Agricultural Extension

Section 1 Agricultural Extension Survey Contents

I. Agricultural Resources Survey

Investigation of agricultural production

Investigation of agricultural market

Investigation on Agricultural Science and Technology Extension

Section 2 Types and Methods of Agricultural Extension Investigation

I. Types of agricultural extension surveys

Methods of agricultural extension survey

Section 3 Implementation of Agricultural Extension Survey

I. Preparation for Agricultural Extension Survey

Collection and collation of survey data

3. Writing the survey report

chapter summary

Review Questions

Survey on the status of practical agricultural extension

Chapter XIII Evaluation of Agricultural Extension Work

Section 1 Overview of Evaluation of Agricultural Extension Work

I. The role of agricultural extension evaluation

Second, the principle of evaluation of agricultural extension work

Contents of evaluation of agricultural extension work

Section 2 Index System for Evaluation of Agricultural Extension Work

I. Index System of Economic Benefit Evaluation

Index System of Social Benefit Evaluation

Third, the ecological benefit indicator system

Comprehensive Evaluation of Promotion Achievements

V. Comprehensive evaluation index system for agricultural extension

Section 3 Evaluation Steps and Methods of Agricultural Extension

I. Evaluation steps for agricultural extension work

Evaluation methods and methods for agricultural extension work

chapter summary

Review Questions

Evaluation of practical agricultural extension projects

references

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