What Is Arts Administration?

Dr. Cheng Qiaoming put forward the concept of "art administration" in his book "Art Industry Management". He believed that art administration is that the ruling class of the government directly takes the national interest or the interest of the people as the fundamental interest, and according to the law or the will of the people, The goal is to control and guide the national ideology and social spiritual life, so as to plan, organize, coordinate, direct and make decisions on cultural, artistic creation, production, circulation, dissemination and consumption.

Art administration

Cheng Qiaoming believes that art administration has five main purposes:

1. Show the culture and art of your country and people to the outside world, so as to show the wisdom and spiritual creation of your country and people, and strive to contribute to the prosperity of the people of the world.

2. Let the culture and art of one's own country and one's own nation make a positive deep impression on the spirits of other peoples in other countries, so as to gain a sense of identity and magnification of the national ideology of the people in the world.

3. Participate in international art exchanges and dialogues, from which the excellent artistic achievements of other nations are introduced to enrich the spiritual life and appreciation of the people of their own nation, and at the same time seek inspiration for the artistic development of their own nation.

4. Today, the globalization of the art industry is becoming more and more obvious. It is the responsibility and obligation of the government to actively remove obstacles and create conditions for domestic art goods to participate in international market competition.

5. The achievements of the cultural and artistic undertakings are also an important indicator of a country's overall national strength. It is becoming a worldwide trend to use the achievements of the cultural and artistic undertakings to participate in international hegemony and anti-hegemonic movements. Really successful countries will not try to Other nations create cultural and artistic hegemony, but it is undoubtedly positive to use their own culture and art to consolidate their political status and image of a great power.

Regarding the object of art administration, Cheng Qiaoming defines it as follows:

1. Core objects: art institutions,

Cheng Qiaoming then believed that art administration should follow five principles:

1. The principle of combining control and service.

2. The principle of combining protection and development.

3. The principle of combining concentration and freedom.

4. The principle of combining system and locality.

5. The principle of combining industry and cause.