What Is a Specialist Market?
In the traditional sense, the professional market is a place that focuses on spot wholesales and deals in a certain type of goods or several types of products with strong complementarities or alternatives. It is a large-scale, centralized business-oriented market system. arrangement. The main economic function of the professional market is to save the transaction costs of small and medium-sized enterprises and wholesalers through the shareable large-scale trading platform and sales network, and to form a competitive wholesale price. The advantage of the professional market is that based on the specialization of trading methods and the sharing of trading network facilities, the economy of scale of information, the economy of scale and the economy of scope are formed in the trading field, thereby establishing the low transaction cost advantage of commodities.
Professional market
- The traditional professional market is a
- Professional market refers to the transactions, circulation and
- is a typical tangible market;
- Wholesaler-oriented, concurrent retail;
- (3) Centralized trading, with a certain number of sellers, close to a perfectly competitive market structure;
- It is mainly based on spot transactions, supplemented by forward contract transactions.
- Comprehensive understanding of the industry market
- To be a good professional market, you must be leading in information. Generally, you can fully understand the professional market's development prospects, market capacity, and similar market competition on the Chinese professional market website. For example, to develop a hardware machine city in Huizhou, we must first understand the basic conditions of the hardware and mechanical and electrical industries in Huizhou, such as industrial clusters, production volume, and raw material procurement. Second, we must understand the production area of raw materials and introduce primary raw material suppliers. Taking into account the competitiveness of hardware and electromechanical procurement centers in surrounding areas such as Shenzhen and Dongguan, while ensuring the variety of hardware and electromechanical components, the market development scale should be moderately controlled. Fourth, the characteristics of hardware and electromechanical procurement are targeted. Carry out market management and promotion.
- Improve the overall support of the professional market
- Complete professional market support is the basic guarantee for professional market operations. A complete professional market not only involves basic links such as warehousing, freight forwarding, sub-assembly delivery, long and short distance transportation, parking lots, exhibition centers, etc., but also requires banks, hotels, restaurants, industry associations, industrial and commercial taxation, customs declaration,
- Adhere to the comprehensive measurement of advertising effectiveness, and seek the best results for advertising. For the professional market, it is mainly to determine the changes in the housing rental rate in the professional market before and after advertising and the change in the total lease amount in the professional market. If the professional market is further refined, according to the establishment of the professional market, it can be divided into mature markets and growth markets. For the professional market that was established earlier and mature, it should focus on the measurement of the psychological effect of advertising. The measurement of the psychological effect of advertisements is to determine the degree of influence of advertisements on the psychological activities of consumers after being transmitted through a specific media. For the professional market that was established late or just established, it is necessary to focus on the measurement of the effect of "carpet" large-area advertising, and to seek the best results.
- Management functions, supervision and services go hand in hand. After years of development, the professional market has matured, and various taxes and fees, such as business taxes and their surcharges, have increased. But as far as government functions are concerned, management functions should be streamlined, and the transition from the emphasis on supervision of professional markets to both supervision and service should be gradual. Because the professional market has passed the stage of extensive management, it has begun to enter the stage of intensive and standardized operations. The professional market urgently needs scientific management to upgrade, especially in the face of the dual impact of retail business and online transactions, and further digging out product display and information exchange functions other than transaction functions has become the primary task of market supervision.
- Advocate the "cost-centric" strategic approach and establish and improve internal control mechanisms. In the case of a certain income, cost is the key factor that determines the economic efficiency of the enterprise. It is necessary to highlight the position of some technical indicators related to costs in the management of corporate budgets and strengthen the combination of technology and economy. We cannot ignore the management of period expenses and extend the control of capital expenses to all employees. Budget management should focus on cost control, focus on cost, and start from improving the internal control system of the unit. Only the highest management authority attaches importance to internal control can it be conducive to the maximum effectiveness of the accounting system and control procedures.
- Establish industry restriction mechanisms and manage competition costs. Since the development of the professional market, many homogeneous markets have vyed for a piece of cake, which has increased the operating costs of the professional market, while profits have been declining. Therefore, competitive cost management is necessary. The competition between professional markets is, in the final analysis, the competition between the local economy and the local economy. To carry out competitive cost management, we must first get the support of the local government. Obviously, the unified planning of the government is conducive to avoiding repeated construction and wasting resources; it is conducive to establishing industry restrictive mechanisms, and illegal operations are strictly prohibited. Markets formed in industrial or consumer clusters can reduce transaction costs and have a low-cost competitive advantage. Because the commodity market formed in areas with industrial clusters has a significant regulatory effect, which is conducive to reducing costs; these companies can implement a highly specialized division of labor, and can collaborate well between upstream and downstream to form supporting capabilities for the entire industry These will further contribute to the formation of a cost competitive advantage. Similarly, in a market formed in a consumer-gathering region, market traders' centralized purchasing through the market will also help reduce transaction costs.