What Is Terms Of Sale?

A sales policy is a sales measure. Discounts, rebates, compensations, allowances, discounts, rewards ... In these daily sales activities, the words that the dealer talks with the manufacturer the most and the issues that are most debated are one aspect of the sales policy often said. The sales policy is a series of guiding and incentive sales measures. Its purpose is to promote sales and bring protection and promotion to sales. The so-called guarantee is to provide certain conditions to motivate and restrict the behavior of dealers and sales staff to serve the sales goals; the so-called promotion is to fully exert the attractiveness of "carrot" in the "carrot stick policy" to promote customers Generate internal driving force with sales staff to automatically complete sales goals, thus bringing some convenience and promotion to sales.

Sales policy

Sales policy is a crucial strategy and measure in sales activities, and it can even be said to play a decisive role. Sales policies include internal "sales staff incentives" and external "

The following highlights dealer incentive policies. The dealer incentive policy is divided into the first-tier sales policy and the second-tier sales policy (the sales policies of Party B and Party C). A complete sales policy mainly includes five parts: settlement, discounts, market management, new product sales incentives and special incentives (evaluation).

Sales policy strategy

The company's goals, strategies, and tactics are the direction of sales policy. The company has a total of

Customers await sales policy announcement

Strategic goals, key work items, and sales policies should follow the company's goals to guide and motivate dealers and sales staff to work closely around the goals! Such as: the company's focus is to promote * products, then the sales policy should be tilted towards * products, use the policy to adjust company resources to * products. The company's focus is on market observance. The sales policy should focus on market defense and market stability, and focus on supporting mature markets and major customers.

Reasonable sales policy

Refinement and rationality are the indicators of the incentives of sales policies. The market development is uneven, and product sales have different life cycles, so one indicator cannot be used to constrain dealers across the country. It is necessary to classify regions, classify dealers, and formulate corresponding policies based on different characteristics. The policy must be reasonable, not just big customers, key customers, small customers, etc. At the same time, reasonable policies are also conducive to price stability.

Improved sales policies

Completeness and perfection are the embodiment of the quality of sales policies. A sales policy includes many aspects, there are many terms and measures, and there is a certain degree of correlation between each other. Therefore, the sales policy must be complete and complete without any loopholes and ambiguities.

Sales policy making policy

The realization of sales goals and the improvement of dealers and employees' loyalty to the company are the real purpose of sales policies. The purpose of formulating a policy specimen is to achieve the goal, and the achievement of the goal is the sole criterion for testing the role of the policy. At the same time cultivate loyalty and aesthetic education!