What are Some Strategies for Crisis Prevention?

Crisis public relations refers to the relevant mechanisms for responding to crises. It is unexpected, focused, destructive and urgent. According to Edward Bernays' definition, public relations is a management function that sets policies and procedures to gain public understanding and acceptance. Crisis public relations specifically refers to institutions or enterprises in order to avoid or mitigate the serious damage and threats caused by the crisis, so as to learn, formulate and implement a series of management measures and response strategies, including crisis avoidance, control, and resolution, in an organized and planned manner And the dynamic process of continuous learning and adaptation, such as revival after crisis resolution. Crisis public relations play an important role in countries, enterprises, individuals, and so on.

Crisis PR

(Relevant strategies and management activities in response to the crisis)

After many years of development in domestic Internet public relations, a number of relatively well-known crisis public relations companies have emerged

2011 CHINA Brand Value Research Center announced the "TOP10 Ranking of China's Cyber Crisis Management Public Relations Companies"

Judging from this year's list, two major characteristics can be clearly shown.

First, the rise of local online public relations companies is more obvious, and the situation of their superiority over foreign companies is clearer;

Second, the Internet has become an important part and an irreplaceable way to resolve crisis events.

Rule one: the first person responsible

Rule 2: The sincerity of enterprises and users

Rule three: speed in crisis public relations

Rule # 4: A comprehensive and systematic view of the crisis

Rule 5: Get the Affirmation of Authorities

1. When a negative message appears, the company first makes a sincere statement, saying "Sorry, this is our mistake, and we will take responsibility." It is far more than a thousand words.

2. After the consumer is calm, investigate again, find out the real reason, and then announce it in time.

3. In the course of investigating the cause, the company continuously publishes positive information of the company on the Internet (avoiding the current topic), so that on the one hand, negative information is spreading on the Internet, and positive information is also spreading, so that consumers seem to be normal.

4. After the results of the survey are published and made public, and the media and consumers are slowly calming down, the negative information on the Internet can be processed one by one according to the actual situation.

"Network water army" and "Internet pusher" frequently appear. Some enterprises or individuals use illegal and illegal means to carry out online public relations activities. Through "irrigation", deleting posts, concocting online voting, and other means, they can fabricate facts, maliciously hurt competitors, and seek illegal Interests, severely interfere with normal market operations, and become the "black horse" of the public relations industry.

In April 2011, the Central Office of Foreign Affairs, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the State Administration for Industry and Commerce jointly issued the "Special Action Work Plan for Deepening the Rectification of Illegal Internet Public Relations", and decided to start nationwide from mid April 2011 Jointly launched a two-month special campaign to combat illegal online public relations. Leading companies in the public relations industry will continue to advocate civilized and healthy online behaviors, mobilize the power of netizens to expose and condemn illegal online public relations behaviors, and also provide online public relations with a pure and fair space.