What Is Adie's Pupil?

adidas (adidas) was founded in 1949 and is a member company of the German sportswear manufacturer Adidas AG. Named after its founder Adolf Adi Dassler, footwear production began in 1920 in Herzogenaurach.

adidas

adidas (Adidas) was founded in 1949, is

Adidas has three major series: sports performance series (three stripes), sports tradition series originals (clover)

There are three Adidas logos. The logo corresponding to the Adidas classic series is

The three logos of Adidas have different meanings, as follows:

Adidas

The three logos of Adidas have not existed since the brand's inception. It can be said that the evolving history of the Adidas logo is also a proof of the continuous advancement of the world-renowned sports goods company Adidas.

The Adidas three-striped logo was the first to be used. It was applied to all kinds of products under the adidas brand in the second year of the adidas brand establishment, that is, in 1949. It represents the spirit of sports that is constantly moving forward and beyond.

By 1972, Adidas gradually replaced the early three-striped logo with the clover logo, symbolizing the sports power that extended to the world with the more symbolic and more beautiful clover, and also sent its own brand's vision to the world.

After using the clover logo for more than a decade, that is, in the late 1980s and early 1990s, in order to compete with Nike and to enhance its sense of sports fashion, Adidas once again re-applied its brand's three-stripes to Among the products, it is the most well-known (and most popular) sports performance series (adidas performance) of Adidas.

In 1996, after a storm of equity acquisition, Adidas re-enabled the clover logo and specifically applied it to its Adidas traditional classics, which are tailored for middle and high-level sports enthusiasts and shoe fans, which is different from its sports performance series. series(

1920: Mr. Adi Dassler creates the first pair of training sneakers

1948: official registration of the adidas brand

Adidas classic clover

Shamrock has been an Adidas logo since 1972, when all Adidas products used this logo. The shape of the clover unfolds like a three-dimensional and three-dimensional plane of the earth, much like a world map, which symbolizes the three stripes extending to the whole world. But since 1996, the clover logo has been used exclusively for the classic series of Original products. The classic collection is based on the best products in the history of Adidas, with a slight modification of its fabric and style. The entire collection is more fashionable, with products including accessories such as shoes, clothing and bags.

Maybe it is because each classic series has a unique story. In people's opinion, the classic series is always so connotative, always filled with fresh vitality and fashion. In the autumn of 2002, the Adidas Classic Series was first released in limited quantities in China. From shoes, clothing to accessories, each one is an exquisite design, which will make people who follow the trend love it.

In 2001, the first Adidas Classic Original store opened in Berlin, Germany. Later that same year, a second store opened in Tokyo, Japan. Not long ago, a third store opened in Soho, New York, USA. At the end of September 2012, the Adidas Classic Series boutique was settled in Shanghai.

The corporate brand is in

Vision: Our passion for movement makes the world a more peaceful place;

Organizational goals of adidas

The adidas Group is committed to becoming a global leader in sportswear and sports lifestyle brand building.

Adidas is committed to continuously strengthening our brands and products and enhancing our competitive position.

Adidas' leaders in innovation and design want all athletes to perform at the highest level of sport and bring the best performance to the market.

Adidas has received consumer attention, which has led to continuous improvements in quality, appearance, feel and images of our products and organizational structure to match and exceed consumer expectations and provide them with the highest value.

Adidas is a global organization, social and environmental leader, and owner of a set of creativity and diversity.

Adidas is committed to continuously improving its outstanding financial performance.

The ultimate goal of the organization is to lead the sportswear industry that builds a brand with sports enthusiasm and sports lifestyle, predicts and meets the needs of consumers and customers, and constantly strives to create an innovative culture, challenge itself, break the rules, and embrace change. By using this culture, we push the boundaries of products, services and processes, strengthen our competitiveness, and maximize the Group's operations. Committed to meeting the all-round needs of customers and consumers, ensuring the availability of products in the correct size and color, improving the level of technological innovation, and realizing high-end fashion and high-quality standards.

In December 2018, the World Brand Lab

Adidas brand introduction ^[5]

Adidas's main rivals are Puma and Nike. In August 2005, Adidas announced the acquisition of one of its competitors for $ 3.8 billion.

Ball and track and field sports apparel, sports shoes, yoga apparel, sports accessories (watches, glasses, etc.), casual footwear, men's perfumes and skin care products.

On December 9, 2009,

The actual product is difficult to distinguish except for shoes. Generally it seems that the source, such as bought on the official website.

If the shoe is a foam bottom or some other unique technology, these cannot be imitated.

conquer

On the evening of July 14, 2014, Beijing time, Premier League club Manchester United announced on the club's official website that the team has signed a 10-year global technology sponsor and brand licensing agreement with the world-renowned sports brand Adidas.

From the 2015-16 season, Adidas will become the new sponsor of Manchester United. The contract between the two parties will last for 10 years and the total value will reach 750 million pounds. In the 2014-15 season, Nike will continue to be a sponsor of Manchester United.

adidas Youth Football Cooperation

Today, football is in full swing, adidas, as the world's leading sports brand, is also willing to contribute to the future of football. Since 199

Adidas spokesperson Harvey poses with children at the summer camp

Since 8 years, adidas has teamed up with its superstar ambassador and football star midfielder Xavi Hernández to create the youth summer football training camp "Campus Xavi".

20152500 adidas plans to reach 2,500 stores in 2015

At the end of 2010, Adidas announced the ambitious "Go to 2015" plan, which will be extended from 550 cities at that time to 1,400 cities, and cities with a population of 50,000 to 500,000 were included in the target, and the number of new stores will reach 2500 homes. Adidas announced at the beginning of the year that it expects sales in China to reach 1 billion euros. In the next five years, Adidas' annual sales in China will grow at a rate of 15% to 20%. ^[18]