How Do I Advertise a Website?

Advertisement release: refers to the business activities of using a certain medium or form to publish various types of advertisements and other forms of advertisement-type information. ^[1]

advertising

Right!

Advertisement release: refers to the business activities of using a certain medium or form to publish various types of advertisements and other forms of advertisement-type information. ^[1]

The advertising campaign is executed in accordance with the advertising plan. After the advertising creation is completed and the advertising work is formed, it can be sent to the predetermined media for publication after the final approval of the advertiser. This work is generally carried out by the relevant professionals in the media department. Their task is to specifically contact the relevant media units, arrange matters related to advertising, and supervise the quality of the broadcasting.

For different media, the release form of advertising works is different. For example, the print medium is made into printed matter, and the advertising work is published. TV and radio broadcasts are broadcast in the form of radio signals. Therefore, different media require different works, and the personnel of the media department of the advertising agency have different contents on the supervision of different media. For printed materials, the quality of the printing is mainly checked, and the graphics and text are clear and tidy; for radio wave media, the playback quality, the image is clear, and the sound is fresh and pleasant. In short, the release of advertisements is the sweeping process of advertising campaigns, and the rest is only the advertising effect test. Therefore, we should strictly control the quality of the release, and strive to make good advertising works have a good publicity effect.

The main contents of the general standard management of advertising are:

The Advertising Law stipulates: "Advertising should be true and legal, and meet the requirements of socialist spiritual civilization construction. Advertisements must not contain false content, and must not deceive and mislead consumers. Advertisers, advertising operators, and advertising publishers engage in advertising activities. It shall abide by the laws, administrative regulations, and the principles of fairness, honesty and credibility. "" Advertising content shall be beneficial to the physical and mental health of the people, promote the improvement of the quality of goods and services, protect the legitimate rights and interests of consumers, comply with social morality and professional ethics, and maintain The dignity and interests of the country. "The Regulations on the Administration of Advertising stipulate:" Advertising content must be authentic, healthy, clear, and understandable, and must not deceive users and consumers in any form. "This is the most basic principle of advertising.

Advertising standards regulate the prohibition and restriction of advertising content and expressions.

The Advertising Law stipulates that advertisements must not:

(1) Use the national flag, national emblem, and national anthem of the People's Republic of China;

(2) use the name of the state organ and its staff;

(3) Use national, superlative, best and other terms;

(4) Obstructing social stability, endangering personal and property safety, and harming public interests;

(5) Obstructing public order and violating good social practices;

(6) Contains obscenity, superstition, terror, violence, and ugly content;

(7) Contains ethnic, racial, religious, and sexist content;

(8) Impeding the protection of the environment and natural resources;

(9) Other circumstances prohibited by laws and administrative regulations.

The Advertising Law also stipulates that advertising must not harm the physical and mental health of minors and persons with disabilities. In the advertisement, the performance, origin, use, quality, price, producer, expiration date, promise, or content, form, quality, price, and promise of the service shall be clear and clear. Where advertisements indicate that gifts are offered for sale of goods or services, gifts and quantities shall be indicated. Advertising usage data, statistical data, survey results, abstracts, and quotations should be truthful, accurate, and clearly sourced. Where an advertisement involves a patented product or method, the patent number and patent type shall be indicated. Those who have not obtained the patent right shall not lie in the advertisement that they have obtained the patent right. It is forbidden to advertise with patent applications that have not been granted patent rights and with patents that have been terminated, revoked or invalidated. Advertisements must not degrade the goods or services of other producers and operators.

Advertisements should be recognizable and enable consumers to identify them as advertisements. The mass media must not publish advertisements in the form of news reports. Advertisements published through the mass media should be marked with advertisements, which should be distinguished from other non-advertisement information, and must not mislead consumers. Advertising of special drugs such as narcotic drugs, psychotropic drugs, toxic drugs, and radioactive drugs is prohibited.

Only consider buying the homepage of the website

The ultimate purpose of an advertiser's online advertising is either to expand the market awareness of the product, or to increase

The main forms of TV commercial release are:

(1) Special broadcast advertisement. Refers to a specific advertising broadcast time provided by a TV station for advertisers. By ordering such advertising time, customers broadcast their product advertisements before, after or in the middle of a specified television program.

(2) General advertising. Refers to a number of time periods set by TV stations during the daily broadcast time for customers to play advertisements.

(3) Economic information is a form of publicity for TV advertisements. It is an advertising time period set by TV stations for industrial and commercial enterprises. It is a product promotion, product certification, product quality consulting, product joint exhibition and joint marketing activities specifically for customers. Publicity services for businesses and other units.

(4) Direct marketing advertising. Refers to the advertising period set by the TV station for customers. Use this period of time to introduce products and merchandise you have produced or sold to a large audience for a certain manufacturer or enterprise.

(5) Text ads. It's just the easiest way to type ads on the TV screen with text and sound.

(6) Public service advertisements. It is a free advertisement. It is mainly produced by TV stations based on the central task of each period.