What are Blogs?

Blog, which is only transliterated, is called Blogger in English, which is a hybrid of Web Log. Its official name is the online diary; it is also transliterated as a blog or a tribal pavilion, etc., and is a person who uses specific software to publish, publish, and post personal articles on the Internet, or is a type of post that is usually managed by an individual and is posted occasionally Article site. Articles on blogs usually appear as web pages and are listed in reverse order based on when they were posted. Usually has RSS subscription capabilities. Blog is the fourth network communication method that appears after MSN, BBS, and ICQ. It has been welcomed by everyone. It is a personal "Reader's Digest" in the Internet era. It is a network diary with hyperlinks as the entrance. It represents a new Life, work and study. Many blogs focus on providing reviews or news on specific topics, others are used as personal diaries. A typical blog combines text, images, links to other blogs or websites, and other media related to the topic. It allows readers to leave comments in an interactive way, which is an important element of many blogs. Most of the blog content is text-based, but there are still blogs focusing on various topics such as art, photography, video, music, and podcasting. Blogs are part of social media networks. Sina and other blogs are more famous. ^[1]

Blog

Blog, only

1. Marketing yourself.

In this type of blog, the blogger's goal is to bring popularity and fame to himself through blog writing, and ultimately bring fame and fortune to himself. Of course, when such people first started blogging, they had no purpose, but over time, they found out that blogs have such a function of marketing themselves, and they were also willing to do so.

2. With the purpose of marketing company culture, brand, establishing a communication platform, and better managing sales services for the company.

These bloggers are the company's bosses or senior management personnel, mainly optimistic about the marketing method of blogs. For this type of blog marketing, the most important thing is not blog articles, but overall management planning and guidance.

3. For the purpose of marketing products. The purpose of this type of blog is very simple. Through the writing of blog posts, the purpose of selling products and getting orders is achieved.

These bloggers are usually small business owners or sales executives who want to serve their company's e-commerce through blog marketing. Because the blogger's purpose is simple and clear, writing blog articles is the most practical for them. Therefore, I will only discuss the third case of blog marketing purposes here. That is, master the writing skills of blog marketing articles, impress customers, influence customers, and increase product sales.

Things to be aware of when blogging! "Content is king, and external links are king" In Internet marketing, almost everyone thinks this is the truth, whether it is a website or a blog, there are many ways to do a good external link, but the most commonly used is forums And blog promotion, we are looking for a more effective way of seo, but now the best way of online marketing is blog, the external link of blog is the most effective, blog promotion is also the most effective.

First, the choice of blog

Blogs with higher weight include Sina, Sohu, Netease, and Baidu Space. I usually pay more attention to these blogs, and other blogs such as Hexun, Tianya, and Phoenix can be raised slowly if they have time, although their The popularity cannot be compared with the former, but some people still look at it. The so-called more resources have more opportunities. Patients with patience can try it. One thing to note here is that when choosing a blog, you should also check whether it has a nofollow tag.

Second, the content should be "fine" and readable

Content is king, whether it's website content or blogging. The quality of blog content is the foundation of blog survival. Don't just reprint a good blog, you should also have a moderate amount of originality. Of course, pseudo-original is also possible, but the title and content must be fully processed to ensure that the content is fresh and attract the attention of search engines and netizens. The content is best illustrated with pictures and text, which can attract clicks.

Third, blogs need to be updated regularly.

Because there are too many people doing blog promotion, even if the weight of the blog site itself is high, it will take some time for the blog to bring traffic to its website. Generally, a blog can only be effective after several months of maintenance.

Fourth, blog quality is more important.

Blogs are also weighted, and blog posts with low weights are also likely not to be included. Since they are not included, you will not get any results if you post them. There are a lot of blogs established and search engines think that blogging groups are cheating once you think that you are cheating.

Fifth, blogs and blogs need to be interconnected.

Nowadays, many blogs can provide friendship links. In addition to adding individual website links on each blog, we can also link each blog to each other.

Mr. Shi Jianpeng, a lecturer of network marketing, reminded me, "The practice of network marketing is a very boring thing. The road to blog promotion is long and in a hurry. Don't be hasty. Doing a blog is not as simple or difficult as imagined."

Difference between blog and Weibo

Microblogs are more grassroots and are widely distributed on multiple platforms such as desktops, browsers, mobile terminals, etc. There are multiple business models coexisting, or the possibility of forming multiple vertical segments, but no matter which business model should be The features and basic functions of the user experience are inseparable.

1. Convenience: civilians are the same as Shakespeare

On Weibo, the 140-character limit brought civilians and Shakespeare to the same level, which led to the explosive production of a large amount of original content. Dr. Li Song believes that the emergence of microblogging has epoch-making significance and truly marks the arrival of the personal Internet era. The advent of blogs has taken social media on the Internet a big step forward, and public figures have begun to build their online presence. However, the image on the blog is still a post-makeup performance. The creation of blog posts needs to consider the complete logic. Such a large workload becomes a heavy burden for bloggers. The "silent majority" found a stage to showcase themselves on Weibo.

2. Back to Face: Innovative Interaction

Unlike the opposite performance on the blog, the back-to-face follow on the micro-blog is like you play a game in front of a computer. People passing by are watching how you play from behind you, and you do not need to take the initiative and behind People communicate. It can be point-to-multipoint or point-to-point. When you follow; someone you are interested in, you become addicted in two or three days. The convenience and multimedia provided by mobile terminals have made the microblog user experience more and more sticky.

3. Originality: Interpret the charm of real-time scene

The instant messaging function of the Weibo website is very powerful. It can be directly written through QQ and MSN. Where there is no network, as long as you have a mobile phone, you can instantly update your content, even if you are at the scene. For example, Ms. Li, who is in love with the random Weibo, reads a book at the Central Street Cafe, and suddenly she sees a couple of "underground couples" she knows across the street. So she immediately shot it with her mobile phone and posted it to her microblog, which caused a sensation in the circle of friends as soon as possible. She is very pleased with her spirit of paparazzi, and she loves Weibo more.

Examples are large emergencies or major events that have attracted worldwide attention. If a microblog is present, it will be published on the microblog by various means, and its real-time, presence, and speed will even surpass all media.

Mainstream open source blogging programs

The following are blogging programs commonly used by bloggers, each with its own characteristics.

PivotX (supports text databases), PJBLOG, ASBLOG, Z-Blog, ZJ-Blog, WordPress, Bo-Blog, Jblog, oBlog, emlog, L-BLOG, Sablog-XLxBlog, Ghost.

PivotX

Pivotx is a powerful, flexible, and open source blogCMS that supports multiple Webblogs, multiple writers, built-in comment review functions, spam protection, easy to replace templates, a flexible extension framework, SEO friendly, support for MySQL databases and text databases, etc. .

PivotX is a free content management system. The overall architecture is derived from Pivot blog (the famous open source blog software without database and text database). The system is written in PHP and can operate on various platforms. Its main feature is that the manager interface operates in AJAX mode. The authors created multi-category, multi-blog dynamic content, and also supported the data storage mode of the plain text file Flat File Database (text database) and MySQL database.

Example : The official Weibo blog of the well-known domestic Weibo website is the website using PivotX service.

PJ-Blog

PJBlog is named by Shun Zi (Chen Zishun, English name PuterJam, PJblog is an abbreviation of his English name, he works for Tencent himself

pj-blog

A set of open source and free Chinese personal blogging system programs developed by the company's QZONE development group) using asp + Access technology. PJBlog also supports Simplified Chinese and UTF-8 encoding. Compared with other systems, PJBlog has a very high operating efficiency. As well as the update rate, it also supports the new technology used by Blog.

Z-Blog

Z-Blog is a small and powerful Blog program based on Asp platform

zblog

Its characteristics include:

Support interface theme and style change

Adopt Web Standards

Generate logs statically, support custom directory configuration

Supports FierFox, Opera, Safari and other browsers

Support offline writing software such as Wap, Windows Live Writer

oBlog

oBlog is a well-designed multi-user blog site building program (software copyright registration number: 2005SRBJ1568), which is Windows

o-blog

The best solution for multi-user blogging programs in NT service environment. The well-designed architecture and functional mechanism are suitable for the requirements of applications from individuals to enterprises, and provide you with a secure, stable, efficient, easy-to-use and fast blog system. Divided into free and commercial versions.

Bo-Blog

Bo-Blog is a free blog program based on PHP with MySQL as the database support.

Bo-Blog features:

Based on XHTML + CSS + dl; layout template structure;

Freely customizable page modules, plugins and templates;

bo-blog

New Ajax-based experience;

Multilingual packetization and UTF-8 international encoding;

Powerful spam information defense mechanism;

RSS, XML-RPC, Tags support;

Built-in guestbook, weather, expression, sticky, verification code, avatar, etc.

WordPress

WordPress is an open source, free Blog (blog, blog) engine developed using PHP; language and MySQL database. Users

wordpress

You can set up your own blog on a server that supports PHP and MySQL databases.

WordPress is a very powerful blogging system with numerous plugins and easy to expand functionality. Installation and use are very convenient. WordPress has become the mainstream blog building platform.

Emlog

emlog is short for "Every Memory Log", which means a little bit of memory. It is an open source, free, powerful personal or multi-person blog system based on the PHP language and MySQL database. Committed to providing fast

Sign

, Stable, and extremely simple and comfortable blog service in use. Users can create their own blogs on servers that support the PHP language and MySQL database. Emlog is very powerful, with many templates and plug-ins. It is easy to expand functions. It is simple but not simple. Installation and use are very convenient. emlog is being favored by more and more users.

Spacebuilder

Spacebuilder for short SPB was born in 2007 asp.net mvc architecture. Can use preset blog, group, forum, Weibo, share, photo album, file, event, poll, information and other application modules, you can build a sns community website in one stop. There are also extended application modules such as question and answer, posters, and recruitment. Have platform services that facilitate secondary development: private messages, invitations, permissions, audits, privacy, points, notifications, updates, tags, categories, attachments, full-text retrieval.

Ghost

Ghost is an open source, free Blog (blog, blog) engine developed using the Node.js language. Its founder is the former chief designer of the WordPress UI. The design goal is to create a more concise writing and publishing platform, and has the support of many open source enthusiasts. Because the official release is only in English, bloggers abroad are more extensive.

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Blog fever

The emergence of blogger (Blogger), for the first time in the Internet world, we have accumulated knowledge and cultural orientation. Make human beings survive from extensive digitalization, and transition to individualized precise catalogue survival. Blogs integrate work, life, and learning, and through blogs (Blogs), the daily thoughts are recorded and published in a timely manner, and the world's most valuable, relevant, and interesting information and resources are extracted and linked. Under the formation of the blog medium, more knowledge workers can learn these fresh ideas with zero distance and barriers. The emergence of blog communication signifies that after the first-generation portal featuring "information sharing", the second-generation portal pursuing "ideal sharing" is emerging, and the Internet is beginning to truly show endless knowledge value. Blog communication is a distinctive communication phenomenon in the field of network communication. Its appearance has changed the order of network communication and redefined the boundaries of network communication. The emergence of blog also broke the traditional media's long-held control over the content disseminated by the media, which made the theory of "gatekeeper", which was first proposed by Lu Yin, an American social psychologist and one of the four pioneers of communication in 1947. So much so that the era of "gatekeepers" is declared to be over. The establishment of a theory is, in a sense, the sublimation of the conclusion of practical practice, which in turn must guide practical activities. The end of a theory is of great significance to real life. Will blogging communities, blogging media, and blogging spread under blogging technology redefine the boundaries of the Internet ...

Research on the Functions of Blog Editors in China

Blog is a product of Internet 2.0, and its appearance has brought a great impact on the previous mode of communication. The configuration and reconstruction of the right to speak, so that ordinary people have the right to freely publish information. The emergence of blog communication indicates that after the first-generation portals featuring "information sharing", the second-generation portals pursuing "thought-sharing"-blog hosting websites are flourishing. Blog editors refer to those who are engaged in the content construction of Internet blog hosting websites. Because of the particularity of its editing object, blog editors, blog editors also have new features and functions that are very different from traditional media editors. Blog editors have reduced the degree of editorial intervention in the form and content of editing objects to a minimum. They also only act as "information filters" when applying the "gatekeeping" function. The work of blog editors focuses more on the humane management of blog users, the scientific integration of blog information resources, and the discovery of outstanding blog posts and blog authors to promote the healthy development of blogs and strive to improve their taste. With the continuous development of blogs, the negative problems in it continue to be highlighted.For example, blog infringements continue to occur, pornographic and violent content in blogs are not uncommon, so the burden of maintaining the healthy and orderly development of blogs lies with blog editors. On the shoulder. How to cleverly guide bloggers to adopt an excellent blogging culture and abandon bad habits through editing methods such as "gatekeeping", integration, and de-roughing is the issue that every blog editor should consider. Blog editors encounter some problems in their work, such as how to balance and maintain "the right to freedom of speech" ...

Research on the Development Status and Crisis of Blogs in China

Blog is a socialized personal service model that provides services such as access to reading, writing, organizing communication, and evaluation and exchange through the five main functions of personal networks through expressions such as graphics, text and audio, and cultural features of freedom, openness, and sharing. . It is not purely technological innovation, but it is a gradual evolution of network applications, a form of change. In a sense, it is also a kind of open-source computer code.It is like a fool camera, so that all users become programmers, which greatly eliminates the distance between the network and people, and also eliminates people. the distance. The universal nature of the blog makes it a communication method for everyone. However, blogs are not as prosperous as they appear. When blogs are noisy in front of the public, the following problems make blogs messy. This article takes non-independent blog websites as the research object, analyzes blogs from several aspects such as passers, recipients, content, blog service platforms, and interactive feedback, and draws the following conclusions: The blindness of blog participants has led to Confusion and boredom in the process of blogging; due to the zero threshold of entry and lack of supervision, blogs that completely overturned the existing model of the Internet have become a new information dump. Blogs are suffering from vulgar and superficial customs, network infringement and other factors; blog platforms ignore user experience in terms of service, management, and value orientation; interaction between blogs also presents two extreme awkward situations. Generally speaking, blogs in China are in a period of chaos. Hidden under the surface of false heat are various crises.