What are Skyscraper Ads?
The size of the giant advertisement is larger than the average banner advertisement, which can reach 360x300 pixels, the area can reach 4 times that of the general banner advertisement, and most of them use flash animation.
Giant advertisement
Right!
- The size of the giant advertisement is larger than the average banner advertisement, which can reach 360x300 pixels, the area can reach 4 times that of the general banner advertisement, and most of them use flash animation.
- The trend of the development of online advertising is the increase in the size of ads and the deepening of dynamic interaction effects. It is in this case that giant ads are born. Giant advertisements generally appear on the pages of product news or hot content, and are closely combined with news or information, so that visitors can understand the meaning of the advertisement and accept the information of the advertisement during the process of browsing the content of interest. The online giant advertisement originated from the Cnet website (http://www.cnet.com) in the United States. China's Sina, Netease and other websites followed suit with huge advertisements. In addition, mega ads also include vertical ads, which stand vertically on the left and right sides of the web page.
- According to the online advertising regulations published by the American Internet Advertising Federation (IAB), there are two types of vertical ads and five rectangular ads: 120 x 600 "skyscraper", 160 x 600 "wide skyscraper", 180 x 150 300x250 medium rectangle, 336x280 large rectangle, 240x400 vertical rectangle, and 250x250 "square pop-up" ads.
- The characteristics of giant ads are:
- (1) The advertisement is large and the information content is abundant;
- (2) Advertising interference is low, and the information transmission is wide;
- (3) Advertising memory is obvious, and the range of visual impact is large.
- The unique performance of giant advertisements can better segment advertiser products or services to achieve the greatest return on investment.