What Are the Different Types of Antivirus Software for Business?

The anti-virus market refers to a market for virus protection services for all large and medium-sized enterprises and some small LAN users. Antivirus software, also called antivirus software, is a system security software that protects personal safety and intercepts malicious programs based on the U disk, hard disk, e-mail, and Internet protocols. It is an indispensable tool for personal computers and an important security guarantee in the information age.

Antivirus market

The anti-virus market refers to a market for virus protection services for all large and medium-sized enterprises and some small LAN users. Antivirus software, also called antivirus software, is a system security software that protects personal safety and intercepts malicious programs based on the U disk, hard disk, e-mail, and Internet protocols. It is an indispensable tool for personal computers and an important security guarantee in the information age.

Chinese name

Antivirus market

Foreign name

Anti-virus market

History always gives us lessons and lessons, and makes us learn to look at problems from the perspective of development. Understanding history is good for grasping today and planning for the future. Let us take a look at the development history of China's antivirus software market.

Shortly after China's first virus was discovered in 1988, the Ministry of Public Security has developed KILL to kill the soft, but for various reasons, it is difficult to deal with the virus to meet market requirements. The anti-virus card came first, and once became the main tool for computer anti-virus in China. In 1990, Shenzhen Huaxing launched the world's first anti-virus card. The following year, Rising also launched an anti-virus card and quickly won the first place in the anti-virus market until 1995.

Computer technology has brought an unprecedented new vision to the entire world, and the Internet has undoubtedly dominated the future of this world. It is also not to be overlooked that this invisible and huge energy always has a powerful disturbing force: various computer viruses, Trojan horses, rogue software are created by hackers with various purposes It has flooded every corner of the Internet and severely disrupted the world, and the work of hackers has to develop rapidly in terms of quantity, variety, or destructive power. An authoritative agency survey report pointed out that in the second half of 2006, the number and damage of viruses exceeded the sum of history.

Therefore, when we are enjoying the high efficiency and many wonderful services brought by high technology, we must always be vigilant against threats from viruses, because I do nt know when our computer suddenly slows down, and files ca nt be found. Or the password of the bank game QQ has been changed and so on.

In this context, there is no war of smoke destruction and anti-destruction war on the Internet. As a result, the market demand for network security has also grown rapidly. Here are some of the relevant reports extracted:

? According to CCW Research's second-quarter market data, the sales of China's information security market in the second quarter of 2006 was 1.08 billion yuan, a market growth rate of 21.35% compared with the same period last year, and a growth rate compared with the first quarter. 6.93%. With the gradual improvement of user security awareness, the information security market is growing steadily. In the overall information security market in the second quarter, the firewall market sales reached RMB 474 million, accounting for 43.9% of China's overall information security market in the second quarter; anti-virus software market sales were RMB 305 million, accounting for the overall information security market Share of 28.1%.

In recent years, China s defense and antivirus software market has grown significantly. According to iResearch statistics, the national online (enterprise-level) and stand-alone antivirus software market revenue has reached 1.01 billion yuan. It is expected that the total market size will reach 3.08 billion yuan in 2007. In addition, China's personal anti-virus software market size is about 200 million yuan.

According to CCID Consulting's data, in 2006, despite the increasing frequency of computer virus attacks and hacking activities, and the rapid increase in spam, the total sales of China's network security product market was still 5.364 billion yuan, an increase from 2005. 20.2%.

IDC predicts that the total global security market in 2007 will grow from US $ 63.9 billion in 2002 to US $ 118.8 billion; the size of the Asia-Pacific information security market will increase from US $ 3.7 billion in 2003 to US $ 8.34 billion in 2007. The Chinese information security market has grown from US $ 200 million to US $ 670 million, with an average annual growth rate of 34%, far exceeding the average annual growth rate of the entire Asia-Pacific market of 22.9%.

? In December 2006, when a reporter from Huashang World interviewed Rising Vice President Mao Yiding, Mao Yiding proudly announced: "Rising has won the favor of the channel through the casting of market brands and word-of-mouth and market demand. No. 1 in market sales. As of March this year, Rising's stand-alone version has a daily sales volume of 20,000 units and a market share of 70%, far exceeding the competitors' stand-alone version sales performance. Rising's online business doubles every year The current rate of growth has now accounted for 15% of Rising's total turnover. "Based on this calculation, the daily sales volume was in March 2006, and the peak period of the 2006 virus outbreak was in the second half of the year. Therefore, it can be inferred that China s soft killing market in 2006 Total sales of not less than 15 million units. China's total stand-alone sales in 2007 will not be less than 18 million units.

Obviously, the issue of network security has attracted the common attention of people all over the world. In response, the cause of network security has been pushed to the tip of the global market. As an important part of network security, antivirus software has become a must for computers, especially for individual users. No matter from the perspective of social responsibility or commercial profit, it is extremely meaningful to engage in the cause of network security.

Advantages of anti-virus products

1. Product performance advantages:

2. Price strategy advantages:

3 Advantages of channel architecture:

Disadvantages of antivirus products

Antivirus market market opportunities

The market for antivirus software has great potential, but the current market structure is less monopoly. Behind the monopoly is the small profit distribution, so many businesses need to find new products as the point of profit growth. On the other hand, the performance of the soft-killing oligarch Rising has some shortcomings compared with NOD32. With the maturity of the consumer market, NOD32's product performance is an inherent advantage in occupying the market.

Antivirus market market threat

With the increasing emergence of China's softening market potential, on the one hand, various brands have increased their offensive, and on the other hand, more and more international brands are also waiting to enter the Chinese market. As a part of market competition, NOD32 naturally also faces a situation where there is a roadblocker and a chase after the wolf. And it will be difficult to defend the country, but it will be difficult to defend the country. In the future, we will face more and greater challenges. A lot of free killing soft attack opportunities and challenges coexist, not accepting challenges means giving up opportunities. A brave person is fearless.