What Are the Different Types of Telecommunications Products?
The so-called telecommunications products refer to a type of services provided by telecommunications companies based on cables, wireless, optical fiber or other electromagnetic systems to transmit, transmit and receive logos, text, images, sounds or other signals. Therefore, telecommunications products can also It is called telecommunication service or telecommunication service, that is, the service or service process provided to customers by telecommunication means.
- Chinese name
- Telecommunication products
- Foreign name
- Telecom products
- The so-called telecommunications products refer to a type of services provided by telecommunications companies based on cables, wireless, optical fiber or other electromagnetic systems to transmit, transmit and receive logos, text, images, sounds or other signals. Therefore, telecommunications products can also It is called telecommunication service or telecommunication service, that is, the service or service process provided to customers by telecommunication means.
- According to modern marketing theories, service products are a holistic concept and a result of a complete corporate activity process provided to customers. Therefore, telecommunication products can be divided into core product layer, perception product layer and additional product layer. A qualified telecommunications service product is definitely the unification of these three levels.
- 1. Core layer of telecommunication products
- The core layer of telecommunication products is the function and utility of satisfying people's communication needs by sending or receiving information. The core product of telecommunications is the most basic part of the overall telecommunications products, the core function of telecommunications products, and the essence of telecommunications products. It provides the main use value and utility required by consumers.
- 2. Telecommunication product perception layer
- The telecom product perception layer refers to the part that customers can perceive in the telecom service products provided by telecommunications companies. The perception of telecommunication products generally occurs through different aspects of the product, including service personnel, telecommunications service quality, telecommunications brand, service procedures, service time, waiting time, telecommunications terminal equipment, and some other basic attributes required by customers. Therefore, the perception layer of telecommunications products is an important aspect to enhance the value of telecommunications customers.
- 3. Additional layer of telecommunication products
- The additional layer of telecommunications products is mainly a variety of sales services provided to customers along with the sales of telecommunications services, including pre-sales services, in-sales services and after-sales services. Pre-sale service refers to the promotion, explanation and trial of telecommunication business through door-to-door, fixed-point and news media before sale; services during sale include how to optimize service methods and service attitudes, simplify transaction links, shorten transaction time, and provide appropriate Trading outlets and various payment methods; after-sales service includes announcement of service quality, tariff standards and billing methods, providing customers with inquiries and resolving customer complaints, handling communication barriers, maintaining telecommunications network start and terminal equipment, etc.
- Compared with general consumer products, the functional differences between telecommunication products are not significant. Therefore, in addition to considering price factors, customers pay more attention to product reliability, convenience, and brand awareness when purchasing. . At the same time, due to the high cost of replacing the telecommunications product brand, especially for large customers with large purchases and high consumption amounts, the high cost of replacing telecommunications service providers makes them pay more attention to brand awareness when selecting products. Once selected, it will not be easily replaced. Therefore, in the fierce market competition, we should fully realize that the operating cost, technology and network of telecommunications companies can be imitated or even replaced. Only the brand and reputation of the company are irreplaceable.