What does Sticky Mean in Regard to the Internet?

The network stickiness studied in this book is a new concept derived from the development of the network economy in recent years and is one of the key factors affecting the effectiveness of e-commerce activities. Research shows that network stickiness has two different output effects: positive effects are reflected in customer satisfaction and loyalty, and negative effects are reflected in network dependence or Internet addiction. In recent years, due to the increasingly prominent Internet stickiness behavior of Internet users, from the perspective of the long-term development of the Internet economy, how to make the Internet provide consumers with powerful information, entertainment, and transaction functions while minimizing the negative impact on consumers' real life Become a real issue. Therefore, by studying the measurement methods and indicators of sticky behavior, it is necessary to establish a set of objective evaluation systems, and to create a sticky behavior intervention mechanism based on it to maximize the positive effect of network stickiness.