What Is a Keyword?

The keywords are derived from the English "keywords", and specifically refer to the vocabulary used by a single media when making and using the index. A vocabulary in library science. Keyword search is one of the main methods of web search indexing, which is the specific name of products, services and companies that visitors want to know.

Key words

(Words)

Keywords from English "

along with

Core keywords

What are the core keywords? In fact, the core keywords are the theme of your website, what the entire website does, that is, the core ideas of the website, and then summarized into the form of several keywords, such as a website for website optimization services , Then the core keywords can be "website optimization", "website seo", "website promotion", etc., select one (preferably one, but do not exceed three, it is meaningless to rank less than the top) For example, the core keywords of a fertilizer plant can be "fertilizer", "fertilizer", "fertilizer company", "fertilizer supply", etc. It is also a core keyword selected as a website.

Where is the position of the core keywords? Since it is the key optimization, it must be placed on the homepage of the website. To be distributed in various positions on the homepage of the website, the key must be placed in the title!

Expand keywords

Expansion keywords are relative to core keywords. Keywords other than core keywords are called expansion keywords. Although not the core theme of the website, they are also very relevant to this theme. Keywords are usually not placed on the homepage.

Target keywords and long tail keywords cannot be included in the classification. They are only relative concepts. They can be either core keywords or extended keywords. Here are their specific concepts.

The target keyword is relative to the page. Which keyword you want to use to locate this page, then this keyword is the target keyword of this page, such as the homepage, and the core keyword is the target keyword of this homepage. To put it plainly, is the key word formed by the theme of a page.

What are long tail keywords? As the name suggests, they are relatively long keywords, but some people are searching, such as "what is a long tail keyword", "the difference between core keywords and target keywords", etc., very long, there are Time may be a sentence. Long tail keywords can be used as the target keywords of the page, or the core keywords of the website, but a few people will do this, because a single long tail keyword searches very little, but some people are searching, but multiple The sum of searches for long-tail keywords is extremely huge. Therefore, it is not necessary to consider long-tail keywords as the target keywords of the page when optimizing the page, as long as they appear appropriately in the article, they can be optimized properly! However, there may be long-tailed words with a large search volume. There are certain special cases. Even if such words are long-tailed words, because of the large search volume, they have high value, and such words can be regarded as The target keywords of a page; if the search volume is extremely huge, it can be regarded as the core keyword of the website. Generally, these two situations are rare.

Does the distribution of keywords have anything to do with optimization? Keyword distribution refers to the position of these keywords on a web page. This position can be a title tag,

1.Page content-relevance

The setting of keywords must closely follow the content of the page. This is a key factor in the optimization. For an obvious example, if you make a website on Shenzhen SEO, and the keyword is set to dog skin plaster, then you can think of the word dog skin plaster. It is impossible to reflect the slightest in the article, then your keyword to get a good ranking through link building is more difficult, in short, that is, nothing is wrong. Therefore, the setting of keywords must be related to the page to be set. This is necessary.

In addition, there is another manifestation of relevance, that is, whether it is related to the entire site's page. If it is relevant, then it still has a certain effect. This setting is much better than the dogskin plaster I said.

2.Main optimization

Earning money for your website through SEO for a long time requires you to grasp the trends of popular keywords in real time. For example, we use Baidu Fengyun list. When the word enters Baidu Fengyun list, we have missed the most powerful time for preemption. It's not just you, so for hot keywords, we should understand the prediction of hot words.

1. Holiday prediction method

2.Domestic time prediction method

3. Sports dynamic method

4. Film and Television Industry Law

1. Keyword layout should come first. When we write an article, we need to add both keywords and the internal link of the article. I think that adding keywords to the first paragraph of the article is generally the best for optimization. When the spider search engine crawls the page, it will Give the maximum weight to each text, so to optimize keywords, add keywords to the first paragraph of the article.

2. Finding keywords is generally the scarcest and best. The keywords of the articles we write are provided directly by customers, but the more scarce the keywords are, the better, if the keywords are ordinary and very competitive. Moreover, the keywords in the webpage layout are relatively scarce. There is no such keyword stored in the search engine's server, so Baidu will give a lot of weight, which is conducive to ranking.

3. The content must be relevant to the subject. The more relevant the anchor text content and keywords are, the better, but when we edit the article, we will first see what anchor text is appropriate, and then expand on this topic. And only if the content is relevant, Baidu will not consider the content on the webpage to be problematic.

4. Keyword density is important. In an article, keywords should be added in an appropriate amount, and the density must not be too high or too low. If many keywords are added, Baidu will feel very deliberate, but there is no accurate standard for the problem of article density. It s best to pay more attention to it, just the right amount, the best control is about 5%.