What is a Content Manager?

CMS is an abbreviation of Content Management System, which means "content management system". Content management system is the new favorite of enterprise information construction and e-government, and it is also a relatively new market. There is no unified definition of content management in the industry, and different organizations have different understandings.

Content Management System

The content management system can build a website with a unique personality. "Site templates are completely separated from website programs" and "template solutions" are the mainstream design features of CMS, which completely separates the website template design from the program. Designers can use different templates for each channel, column, and content page, and can edit and modify the website interface at any time. They can also switch the preset template scheme with one click and change the website interface.

The background management of the content management system implements a convenient, easy-to-use, and user-friendly operation mode. The innovative use of a bookmark-style management Web interface facilitates switching and saves time for users and viewers. The WYSIWYG editing function can directly typeset the text in the content management system, and can also simply process the pictures online. The system supports inserting Flash, audio, video, hyperlinks, special characters, and more.

The content management system uses role-based user management. By adding users with different permissions, you can assign the management permissions of a website to different users. By setting up user groups with different management rights, users can be divided into multiple levels: a super administrator, a section administrator, a document entry officer, an auditor, and so on. One piece of content is entered from the initial entry to the last post on the website, and the middle can be edited Preliminary review, modification, administrator approval, etc., to ensure the quality of published content.

With the continuous integration of enterprise applications, technological breakthroughs, and various new communication methods, content management is continuously developing.Since the development of content management in China has not been long, its value has not been fully tapped. Great development potential. At present, content management is showing five major development trends: content management from unstructured to heterogeneous and standardized; content management methods are more intelligent; content management is becoming platform; content management links will be more abundant; content management applications are moving from Web content Management evolved to enterprise content management. (1) From unstructured to isomerized and standardized. The future development trend of enterprise systems is the integration of applications, the integration of websites and back-end business systems, CRM, marketing and other systems, and the integrated management of these heterogeneous information.

(2) Intelligent content management. Another trend of content management is intelligent management. Through intelligent management, information is automatically organized and classified from the original storage state to different service types. At the same time, the intelligent management of content will also provide a content foundation for knowledge management.

(3) Content management is moving towards platform. Content management applications will be closely integrated with corporate business activities and professional systems, presenting an industry trend. Therefore, it is necessary to abstract the content management technology to realize a componentized functional middleware application platform and provide open content application services or development interfaces to support diverse upper-layer applications.

(4) The management process will be gradually enriched. With the popularity of collaborative applications, information communication methods are becoming more flexible and diverse.Content management platforms need to be able to manage increasingly rich or emerging content applications and distribution channels, including blog platforms, RSS content aggregation, search services, content commerce, and P2P content Search and integrate, 3G content, and more.

(5) Web content management is still mainstream, and enterprise content management is becoming hotter. With the further development of the Internet, web content management applications will continue to spread and deepen. With the deepening of enterprise information construction, the demand of enterprises for content management is gradually heating up. Content management will transition from the original independent management to enterprise content management (ECM) integrated with multiple content management. At the same time, web content management still occupies the mainstream of current content management applications.