What is a social map?

Social map is a visual representation of the social network. Social mapping was historically used by anthropologists for mapping connections in the populations they study. On the Internet it has become a powerful marketing tool, establishing connections and studying the way the online population interact with each other. There are many applications that are designed to generate social maps for different purposes. People who are interested in rendering on a social map can take advantage of free services, many of which are associated with social networking sites. Others are more abstract and represent relationships and connections regardless of geography. The map is usually concentrated around the subject, such as a person, brand, company or community. The connections are visually represented by lines, bubbles and other elements that provide OJAK information with objects on the map to each other and to the central element.

for marketing purposeY is used social mapping to explore digital identity and digital reputation. Social networks, blogs and other online tools have forced companies to engage in different ways with the Internet. Society use social mapping to see how they are associated with other elements online and how it affects their reputation. The social map has become a critical tool for companies that want to know how they are perceived by Internet users and where their sphere reaches their influence.

For example, a social map concentrated around the brand could reveal a new market by showing a community that is familiar with the online brand, but is currently not receiving attention from society. Can also provide revealing information about consumer attitudes; For example, some areas of the social map can reveal negative feelings about the brand. These areas will show where the feelings come from and how they spread, which will allow society to intervene to improve their reputation.

Social networks situations that allow you toThey connect people with friends, colleagues and people with similar interests, using social mapping considerably. Each user has a social map that the site can use to deliver customized content. The site can customize advertising, events of events and other materials to preferences and tendencies of individual users. It is a service that is very desirable among advertisers. The ability to create targeted W campaigns is very like to induce consumers' response at relatively low costs is a very useful and valuable marketing tool.