What Is a Web 2.0 Generator?

Web2.0 is a new era relative to Web1.0. Refers to a platform that uses the Web to generate user-led content Internet product models. It is defined as the second-generation Internet in order to distinguish traditional content generated by website employees. Web 2.0 is a new era. ^[1] Putting aside the complicated Web 2.0 phenomenon, and then placing it in the perspective of technological development and social change, Web 2.0 can be said to be the future-oriented and people-oriented innovation 2.0 brought about by the development of information technology and the Internet revolution. The typical embodiment of the model in the field of the Internet is a vivid note of the process of innovation and democratization from professional weaving to all users participating in weaving.

(1) Users participate in the production of website content. versus

The explanation of Web2.0 concepts usually uses typical Web2.0 website case introductions, plus an explanation of some Web2.0 related technologies. These Web2.0 technologies mainly include:

In the book "A Pattern Language," Christopher Alexander prescribes a formative prescription for refining and describing solutions to architectural problems. He wrote: "Each model describes a problem that occurs over and over again in our environment, and therefore describes the core solution to the problem. In this way you can use the solution millions of times Without ever having to do the same thing repeatedly. "

Small websites make up most of Internet content; market segments make up most of the Internet's possible applications. Therefore, the use of customer self-service and algorithmic data management extends to the entire Internet, reaching the edge rather than just the center, and reaching the long tail instead of just the head. Applications are increasingly driven by data. Therefore: In order to gain a competitive advantage, you should try to have a unique and difficult to rebuild data resources.

Baidu Encyclopedia, Wiki Encyclopedia,

web2.0 social impact

The data federation and messaging capabilities that emerged in Web 2.0 present a potential possibility to create a closer social fabric between disparate online communities. At the same time, some new terms have emerged to collectively represent these common communities, including blogshpere: the world of blogs, syndisphere: content syndication, and wikisphere. However, other observers believe that these words and their inner meanings are universal .

Due to the web interactivity of Web 2.0, the rapid spread of information, and transparency. In the near future, the Internet can also be used as an effective tool to promote national democracy and as a reference for drawing wide public opinion.

web2.0 business impact

The reason for the exponential growth of the business brought by Web 2.0 can be attributed to the difference between people-oriented consumption and computer-based consumption.

There is no need for different human participation in the process of value identification and consumption. It is also completely possible due to the advent of Web 2.0. Organizations continue to use joint formats such as RSS / Atom / RDF to syndicate their value proposals. In addition to value syndication, Web service endpoint publishing will simplify the process of consuming the value of syndication.

In fact, no one has yet been able to give Web 2.0 a clear definition. Everyone has a different expression of Web 2.0. In the eyes of technology researchers, Web 2.0 is the rise of social software such as SNS and BLOG; bloggers believe that Web 2.0 is a more convenient interaction between people; in the eyes of venture capitalists, Web 2.0 represents a new business Chance and industry game rules.

From the perspective of marketers, Web 2.0 means at least three aspects: an innovative form of media, a centralized community environment, and a new marketing concept.

BLOG marketing, which is currently prevailing, is considered to be one of the typical forms of Web 2.0 marketing.

Early Internet marketing was nothing more than sending emails, pop-up windows, and banner ads. The most common example is that the portal sells the advertising space on its web page for a price. After the advertiser comes in, the portal charges fees based on the click-through rate or the length of time. The disadvantage of this is that advertisers can never know whether the advertisements you place are really in contact with your target customers, or they are just looking for one or two consumers who really need them in the vast Internet. As TimO'Reilly said, if the representative of Web 1.0 is Netscape, then the representative of Web 2.0 is Google.

Google changed the thinking model that advertisers used to find consumers, and changed it to the thinking model in which consumers query their ads.

Google keeps the homepage clean, but provides relevant advertisements for the information you want to find during keyword searches, not only ensuring that every visitor who clicks into the site is a potential consumer interested in the information, but also solves it together This has caused consumers to be bothered by advertising windows. The Google Page launched by Google a while ago also has the same purpose. It uses a free blog service to collect more consumer habits. The intention is to customize a personalized Google ^[7] for consumers. ^] .