What Is a Website Optimizer?

Website optimization (software) is to optimize the program, content, sections, layout, etc. of the website, make the website easier to be indexed by search engines, improve user experience (UE) and conversion rate to create value.

Website optimization software

Website optimization can come from both narrow and broad terms

Keywords and key phrases (Keyword, keyterm, and keyphrase)

Keywords, keywords, and key phrases are the terms by which a Web site sorts on the Search Engine Results Page (also known as a SERP). Depending on your site audience, you can choose a single word, a combination of multiple words, or an entire phrase. For simplicity, this article will use the term keyword to refer to these three types.

Directories are search results edited by man. Most directories rely on artificial submissions rather than

Website optimization software

(Link farm) In SEO terminology, a link farm refers to a page full of links. These links actually have no practical effect. They only exist as links without any actual context. Those who use the black hat SEO method use link farms to add a large number of links to a page in the hope that this way will Google? Mistakenly believe that this page is very link-worthy.

Website optimization software organic list

Organic listing is a free listing in the SERP. Organic list SEO often involves improving the actual content of a web site, which is often done at the page or infrastructure level.

Website Optimization Software Website Level

(PageRank) PageRank is a metric used by people obsessed with Google to test their site s ranking in Google. Search engine optimization (SEO) and search engine marketing (SEM) experts also use this term to describe the ranking of a web page in a SERP and the score Google gives to a site based on a ranking algorithm. Regardless of how it is defined, PageRank is an important part of SEO. (See Google and PageRank below.)

Website optimization software paid list

(Paid listing) As the name implies, paid listing is a service that can only be included in the search engine after paying. Depending on the search engine, paid listings can mean: included in the index, per click (PPC), sponsored links, or other items that make the site appear in the SERP when searching for targeted keywords and phrases Way and pay.

Website Optimization Software Ranking

Ranking is where the page is listed in the SERP of the target keyword. The goal of SEO is to improve the ranking of web pages for the targeted keywords.

Website optimization software ranking algorithm

Ranking algorithm is a rule used by search engines to evaluate and rank lists in their index. Ranking algorithms determine which results are relevant to a particular query.

Website optimization software search engine marketing

(Search engine marketing, SEM) The term SEM is used interchangeably with SEO, but SEM often refers to the sale of Web sites to search engines through payment and advertising, while applying SEO technology.

Website optimization software search engine optimization

(Search engine optimization, SEO) SEO is to optimize content based on its appeal and visibility to search engines, so that Web pages can be selected by search engines and get better rankings. SEO is mainly used to improve the ranking of organic lists. I use the term SEO to describe the techniques I recommend, but many of them also fall into the category of SEM.

Website optimization software search engine results

(Search engine results page (SERP)) A SERP is a list or result displayed for a particular search. SERP is sometimes defined as the placement of search engine results. For the purpose of this series, I call it a page rather than a schedule. In the SEO space, getting good performance in SERPs is everything.

Keyword selection skills

Keywords are not limited to single words, but also include phrases and phrases.

We know that retrieving information in search engines is achieved by entering keywords. So as the name suggests, keywords are really critical. It is the most basic and important step in the entire website login process, and it is the basis for our web page optimization. Therefore, we cannot emphasize its importance too much. However, the determination of keywords is not an easy task. There are many factors to consider, such as the keywords must be related to your website content, how to arrange the words and phrases, whether they meet the requirements of search tools, try to avoid using popular keywords, etc. Wait. So choosing the right keywords definitely requires some work.

So how do you find the keywords that work best for you? First, try to figure out your potential customers minds, rack your brains and imagine the keywords they are most likely to use when querying information about you, and record them one by one. Don't worry about too many keywords listed. On the contrary, the more keywords you find, the greater your user coverage, and the more likely you are to choose the best keywords from them.

We often hear such cases: a company's website ranks in the top 20 on search engines, and its business volume has soared 10 times. The other company also ranked in the top 20, but the business volume remained the same. What makes such a big difference? The reason is simple: the former company chose the right keywords, while the latter made a fatal mistake in this regard. This case illustrates how important the correct choice of keywords is for the success or failure of corporate website marketing.