What Is an Outlink?

An external link is a link to your own website that is imported from another website. Import links are a very important process for website optimization. The quality of inbound links (ie the weight of the page where the inbound link is located) indirectly affects the weight of our website in search engines.

External link

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In this adjustment, the following three types of websites will be affected to varying degrees:

1. Hyperchain intermediary

First move, optimization

1. Increase the crackdown on link trading;

2. Take user experience as the core to combat illegal content;

3. Resolutely resist all copied content on the Internet.

Blog External Links: Many

Learn to dig out and organize external chain resources. The resources of the external chain are not necessarily available, and we need to tap and accumulate them. Find some sites that are highly relevant to your site and have a certain weight to send links to.

1: It is easier to obtain external chain resources by analyzing our competitors' sites;

2: External chain resources can also be searched for by mining methods such as inurl and intitle.

3: rely on your network to increase external chain resources, such as exchange with friends, exchange with netizens and so on.

How to determine whether a website is suitable for external links

1. View website

1. Website layout;

2. Article updates;

3. Article format;

4. Article classification.

Anchor text links

With the update of search engine algorithms, cheating external links and low-quality external links have no effect, but not all external links have no effect. The number of external links is no longer as important as the quality of external links.

1.External chain can bring traffic

Webmasters publish on websites related to the theme of the website

1.Use blogs to increase backlinks

This is a common addition in website optimization

In the construction process of the external chain, there is no difference between manual and automatic. The good quality external links that meet the points mentioned in the above paragraph, even if they are sent automatically, are also in line with user interests and enhance the user experience; while external links that violate natural rules, even if you type word by word on every website It will not escape search engine penalties.

Search engines pay more attention to the quality of links. The reason why many people think that automatic is not as high as manual weight is because machines are not more judgmental than humans, and manual ones will think that they should choose some high-quality platforms and have a longer space. The pseudo-original modification is released (some platform machines can't send it); but if you manually publish the external link if it is published in a low-quality method, it is not different from the external link published by the machine.

Diversity of anchor text

Either do

Misunderstanding 1: Send external links through software

Many too anxious novice webmasters like to use the group sending software on the forum to distribute a large number of external links. We know that the mass posting through software can improve the keyword ranking of our website in a short period of time, but these spammy external links will be deleted by the administrator, and when these already included external links are deleted , The website s rankings are beaten back to the original form, and the entire station is k, and it will take twice as much energy to seek the restoration of the rankings later, so the way of sending outlinks will only make you lose more.

Misunderstanding two, the external link of the publication of soft articles

Posting some soft articles in some loosely regulated forums will inevitably affect the ranking of our keywords. We know that there are a lot of spam links in these unsupervised forums. Such places have been considered as spam pages by search engines, so you The external links published in such a place will definitely be treated as garbage.

Misunderstanding 3, the external link of the blog message

Many blogs already use the nofollow tag. The meaning of this label is to prohibit links from passing weights, so the external links you send on your blog are meaningless, just doing useless work. The release of malicious information and illegal information contained in external links will be located by search engines to locate malicious information. Such external links will punish the website, and it is not good to include foreign characters such as Thai.

Misunderstanding 4. Links to Websites

If the optimization method is too single, the station group can easily be dropped by Baidu K. If the station group is used as a cross link, the optimization details of the station group cannot be handled properly. Such cross-links are easily recognized by search engines. Stations that intersect with each other in a network structure are extremely vulnerable to punishment. Links with them are easily affected.

Misunderstanding five, a large number of cache links

We know that when going to some webmaster-type websites to query the relevant information of our website, we will leave a large number of cached external links for our website. These cached external links can increase the external link resources of our website in a short time. But over time, these cached external links will be cleaned up, so the loss of a large number of cached external links is quite fatal to the keyword ranking of the website.

With site signature

Write professional articles for newsletters (e-newsletters / magazines) of other websites for free, with short texts describing what you provide and asking them to link to your website. This is an effective method of viral marketing. Your article will be sent as a subscription message for hundreds or thousands of users, and your website will get hundreds of links at once.

Launch relatives and friends

Invite everyone you know to link you. Many people have their own blogs and ask them to link to them on your blog. Let these friends help you advertise in their circle of friends.

Create a blog

It's a good idea to link to your main site by creating a blog. Because this kind of link is completely controlled by yourself, using a good blog can greatly improve the search engine visibility of the main site and the promotion of the company.

Engine landing

If it is a new site, submit the site through the search engine login port, and tell the search engine that a new site has been born. In this way, the search engine will quickly come to your site and include some good content. As much as possible to the relevant web directory, industry directory, business directory,

1. Whether the domain name of the external chain has been changed.

2. The date on which the external link's page was first included.

3. Whether the content of the page where the external link is located has changed and what kind of changes have taken place. If the theme of the page changes widely, the link voting power on the page will also change.

4. The adjacent text before and after the external anchor text.

5. The position of the link on the page. Search engines can judge navigation, advertising areas, footers. Links that usually appear in the body have the most significance.

6. History of domain names where external links are located.

7. How long a user stays on the target website after clicking is also a way of user behavior to judge the quality of the website and see if it is useful to the user.

8. Number of external links. Obviously, the larger the number. The more votes you have, the better your ranking.

9. The importance of the external link page itself. Not all links have the same voting ability, high

Ranking impact

The construction of external links is an indispensable part of online marketing. We must constantly adjust our own operating methods. Many people are concerned about the number of external links and related resources, but few people pay attention to the diversity and breadth of external links.

1. The breadth and relevance of the external chain;

2. The number of external links;

3. The weight of the external chain.

In the process of website optimization, we must fully consider the meaning of high-quality external links, but many webmasters are almost crazy to send external links, post external links. You can leave traces of external links almost everywhere you go, but often there are many external links of poor quality. So what is a good external link?

1.Write

External links are one of the criteria used by search engines to judge the weight of your website. Rich external link resources can help you easily increase the weight of the search engine, so that your site's inclusion and ranking can get better results. For personal websites, rich original articles are more difficult, and then external links become a more critical factor. Therefore, the importance of external chain construction cannot be overemphasized. However, when building external links, the following principles need to be followed to achieve more results with less effort, otherwise it may be possible

We often see websites that are unhealthy

High weight

More and more webmasters are not pursuing PR. They only consider PR as an optional reference factor. If there is any, it is better. If there is no, it is nothing. The opposite weight started to be something that the webmaster pursued when doing the external link. Because the country mainly relies on Baidu, basically doing website optimization and external links and other things are just to rank better on Baidu. Therefore, a website with a high weight usually explains one reason, which is that this website performs well in search impressions. I believe that you have not seen a bad website with a high weight. By doing an external link in a high-weight website forum, it can effectively divert its weight, so that the search engine has a good impression on its website. Generally, external links are made on high-weight websites. Such external links can be regarded as having quality assurance. Even if the friendship link is changed, the webmaster considers the weight of the other party's website, because the weight can directly reflect the image of the website in the mind of the search engine.

Sending external links is a required course for website promotion. Many search engine optimizers spend a lot of time in this area. Sometimes I went to a local station to send an external link, and soon the account was blocked. The information previously sent is also equal to zero. Often people feel helpless, so I have summarized some websites that can publish external links for free.

1. Blog message

An extremely simple way of external linking. Independent blogs can generate anchor text external links by leaving messages to each other. The first is to leave a message without registration, and to interact with bloggers to effectively establish your contact with other webmasters and increase visibility. In that year, the external link in the form of a blog message can easily make hundreds.

2. Network Favorites

External links in the form of network favorites are relatively convenient, very stable, and still one-way links.

3. Video website

Video external links are uploading videos and adding external links on large video sites such as Sina, Tudou, 56, Youku, Sohu, etc. Generally, the URL is added in the title, or in the video description, or the watermark can be added to the video. Outside the chain. Regardless of the length of the video and whether the theme is relevant, Baidu will basically include it, and it will be shared and reprinted.

4. Baidu knows

Question-and-answer titles are probably the most popular for users, and this is the search habit of most users. Baidu knows that the ranking surpasses n multiple corporate stations, so we chose Baidu to know as the external chain promotion platform. The first is to leave an external link in the question title to increase exposure; the second is to leave the URL in the answer content, which users can click directly; the third is to leave an external link in the content, which can also link to your target website.

5. Baidu Post Bar

The global Chinese community ranking ranks first! It used to be one of the main external chain promotion platforms, because it has a strong user resource group, and there are many related topic posts. And it is highly interactive and fast to update. Every time you leave an external link in a hot post, many people will click.

6. Baidu Encyclopedia

Baidu Encyclopedia is a relatively authoritative platform, with a wide range of knowledge, very high traffic and rankings. But you do nt need any level to make encyclopedia entries. Reference materials and extended reading can leave external links. At the time, I did nt care about making a dozen or more a day, and Baidu Encyclopedia s external links worked very well. I entered my website through an encyclopedia entry.

External anchor text application details

1. Use the homepage address of the website as a link or page address to improve the speed of website inclusion and external links.

2. Use core keywords on the homepage of the website as links to improve the ranking of core keywords on stable websites.

3. Use the long tail words on the page as links to improve the long tail words on the website to reach the long tail ranking in the industry, thereby improving the overall ranking of the website.

4. Use the website content title as a link to improve user experience and website traffic.