What Is Audio Mining?

Mobile audio refers to the use of mobile terminals such as smartphones, tablets, car stereos, and wearable devices as carriers to provide services such as voice listening through online downloads. Contents include traditional radio stations, music stations, comic storytelling, and variety entertainment. Encyclopedia knowledge, novels, original sound of film and television, radio dramas, education and training, news information and other audio content business. Under the mobile Internet, richer and more powerful audio media was born.

Mobile audio

The development of digitization and mobile technology has also broadened the development space for audio content. Internal data from NPR (National Public Radio) show that its podcast downloads have increased 41% compared to the same period in 2014. The percentage of listening to online radio via mobile continues to increase, while the percentage of listening via desktop is declining. The number of adult mobile phone users listening to online radio in the car increased from 21% in 2013 to 35% in January 2015, which is almost 6 times that in 2010. ^[1]

Among domestic mobile stations, the current content production model is mainly divided into

Mobile audio companionship

Mobile audio data analysis (2 photos)

Mobile audio can accompany users in a variety of scenarios, providing information content anytime, anywhere. Some people say that in the 3G era, users need fragmented services such as Weibo and information clients. With the popularity of smartphones and 4G technologies, users need more accompanying experiences. Ear economy will also replace eyeball economy as the new mainstream.

The application scenarios of mobile audio are very rich. Before eating, exercising, reading, driving, or even going to bed, users can turn on Internet radio to listen to programs.

Mobile audio integration

The current Internet radio station is walking on two legs with aggregating content + original content, and their competition has always been around content. As users' listening preferences accumulate, Internet radio stations personalize their analysis through big data technology to provide customized audio services.

Compared to static information carriers such as pictures and text, audio and video are undoubtedly more vivid and rich. The disadvantage of video is that it needs to occupy a large amount of storage and requires high network bandwidth. For operating platforms, the purchase and transmission of video content is very costly. Piracy is also a long-standing ill in the video industry. This is also the objective reason why mobile audio is becoming a trend.

Mobile audio loyalty

The current news clients and video websites can be described as full blooms. While giving users full choice, it also makes the operators of the platform very distressed, that is, the loyalty of users is generally not high. For example, users often download several news apps at the same time and also browse on major video websites, but their willingness to pay for a single video website is not high. The direct cause of this problem is that the video media itself does not form a distinct uniqueness and content advantage. Except for individual exclusive copyrights, most of the same content is provided by the same industry. ^[9]