What is Black Hat SEO?

Black Hat SEO is an optimization of the search engine (SEO) that uses less than legitimate techniques to achieve results. There are two types of search engine optimization, white hat and black hat. White Hat SEO is a place where rules are adhered to and approved techniques are used to improve the search for a website. A black hat is a place where someone cheats to get the same result. Some people abused these methods and caused problems to others on the Internet. This meant that the methods were quickly rejected by search engines and cloudy by the SEO community.

While many Black Hat SEO techniques work well, most often cause only short -term profits. Search engines have become very sophisticated and can detect when people try to cheat, or use unapproved techniques to achieve results. This often means evaluating sanctions and even websites removed from the Altogether search engine.

Techniques such as the keyword stuffing used to be between the SEO community. This isPractice where the keyword was listed on which it is placed on the web. The page would then use this word as much as possible in its text.

For example, a website that sold computer memory would choose the keyword "computer memory" because this is what their potential customers are likely to use in search. The SEO person would then create a copy of the site, so they mentioned these words as often as possible. It was that the search engine saw how many times these words were mentioned and calculated, it was a good place where the results were mentioned. Unfortunately, some people took it too far, often created websites that were unreadable or at least unpleasant to read.

Using the invisible text was another trick used by the SEO community until it was overwhelmed. A list of keywords would be Placed on the web page of the same color as the search engine background. This did not affect the visitor of the web stRánek, but distorted the search engine results and was considered cheating.

There are many other SEO Black Hat SEO techniques that are used, which a visitor of websites would never be aware of. While the case of methods is a black hat is mainly in the interest of the SEO community, the user is also interested. It depends on the search engine that gives it the results he searches for without wasting time on the site without relevance. It is therefore in the best interest of search engines to maintain the SEO community in the queue and on the pitch as modern as possible.