What Is Cyber Intelligence?

Network competitive intelligence refers to the combination of computer technology, communication technology and multimedia technology, which are electronic information resources about competitors, competitive environment, and competitive strategies that are released on the network and can be used for inquiry and access.

Network Competitive Intelligence

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Cyber competitive intelligence

There is no doubt that the Internet, as an emerging media form, has shown an increasingly important position in the existing media structure, shaking the status of the three traditional media. Intelligence personnel should face up to the increasingly infiltrating reality of the Internet, actively master and apply Internet technology, combine it with traditional information sources, and further improve and expand their own acquisition channels. In addition to conducting on-site investigations and literature surveys, the Internet should also be used to obtain intelligence information in a timely manner and stay at the forefront of technological trends. ^[1]

1. Network Information Security Issues ^[2]

At present, the network security technology is far from the ideal security system. In addition, internal staff negligence or even acting as a business spy to transmit competitive intelligence occurs from time to time, and security issues seriously threaten these online companies. Therefore, it is necessary to start from the decision-making level, make full use of the existing security technology, and establish a strict prevention system. At the same time, an online information review system, online staff qualification review system and accountability tracing system must also be formulated to form a secure barrier from internal management.

2. Network Information Authentication

In competitive intelligence activities, some companies deliberately publish false information to confuse competitors. When information analysts face such gray information, it is difficult to distinguish between true and false, making it difficult to analyze and predict competitive intelligence references. The effective way to solve the problem is a two-pronged approach: on the one hand, competitive intelligence professionals must improve their quality and master certain knowledge of online information identification; on the other hand, they must strengthen the supervision of the network and formulate clear information provision specifications.

3. Network Information Tracking Survey

The amount of information on the Internet is large and the update speed is fast. New sites are constantly added and new services are provided. Therefore, attention should be paid to follow-up investigations and dynamic analysis.

4. Intellectual property issues

Although the network regulations are not very complete, the basic regulations should be understood and followed by competitive intelligence personnel. Some electronic files cannot be copied and used at will to avoid causing intellectual property problems.

In summary, the network has become a new field of modern competitive intelligence work, and the use of network technology to collect competitive intelligence has become an important work method for the intelligence departments of large and medium-sized enterprises in the world. In the fast-developing information society, the construction of the network is a step that enterprises must take in the future. If an enterprise wants to survive the increasingly fierce market competition, and even further develop efficiently and steadily, and maintain strong competitiveness, it must make full use of the network and continuously strengthen its competitive intelligence system.