What is Internet Marketing?

Internet marketing, also known as network marketing, is a new type of marketing method based on the Internet and using the interactivity of digital information and network media to achieve marketing goals.

Internet marketing

Internet marketing is also known as

Internet-based

As the development of Internet technology matures and the cost of networking is low,

Overview

Synonyms for Internet marketing concepts include:

Narrow Internet marketing refers to a series of business activities performed by an organization or individual on products and services based on an open and convenient Internet network, so as to achieve the entire process of meeting the needs of the organization or individual. Internet marketing is a new type

Increase lead data

There are many people browsing the website and few people buying directly. Most of the websites let these people come quietly and go quietly, wasting a lot of potential customers. So I suggest that you must use a technique to make most of the users who log in to your website willing to leave contact information first. In this way, as long as you continue to develop

Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities that are carried out in order to achieve the overall business goals of the enterprise and use the Internet as a basic means to create an online business environment. The core of this definition is the operating online environment. I think this environment can be understood as a process of creating brand value by integrating marketing and integrating various effective online marketing methods to create a better marketing environment.

The "disruptive Internet marketing" model broke out in 2010. Enterprises should step out of this common level and use high-end business planning as a guide to break through the routine

Overview

Introduction

Internet marketing engineer based on windows /

As of December 2011, there were 513 million Internet users in China, only 67 million in Germany, 121 million in India, and 245 million in the United States. More than half of Chinese Internet users go online for more than 12 hours per week. Because of the large number of Internet users, according to iResearch statistics, the scale of China's online economy in the first quarter of 2012 reached 84.71 billion, and the growth rate of China's online economy far exceeded the real economy. In the first quarter of 2012, the growth rate of China's online economy reached 68.5%, far exceeding the 14.9% and 12.1% growth rates of GDP and social consumer goods retail markets. China Q1 2012

With the continuous development of the Internet, especially for smart phones,

The focus of Internet marketing is naturally online promotion, and the use of online media to achieve the company's overall marketing goals. The work involved in actual work mainly includes the following aspects:

1. Website platform construction and maintenance, including management and maintenance of website-related marketing tools, such as

First, the amount of network information. This is a more popular indicator. The company can regularly record the amount of information about the company's brand captured by mainstream search engines. If the amount of brand-related information increases significantly during the work of a company or an employee, it indicates that its work is more valuable.

Advantages: staff creativity is good or bad, the reprint rate can be qualitatively reflected.

Disadvantages: the amount of information is affected by search engine updates,

Internet marketing is related to many business models. The model has traditionally been defined by goals. These include:

E-commerce-You sell goods to consumers or other businesses.

Publishing-Websites where you sell ads and / or buyer directories. The company generates value by obtaining the list and filtering it into the list of sales targets.

There are many other models (in fact, almost unlimited) based on the specific needs of individuals or industries.

Advantages Some of the advantages of the Internet include the availability of information. Consumers can get to know the product and buy it at any time through the internet. Using internet marketing for company names can also save money because not so many sales representatives are needed. In general, online marketing can help expand local markets to national and even international markets. Compared to traditional media, such as publications, radio, and television, online marketing has relatively low entry costs [source request.

Because the exposure, response, and overall efficiency of Internet media are easy to track--for example, through the use of web analytics programs--compared to traditional "offline" media--Internet marketing can provide more reasonable access to advertisers. Descriptive [source request]. Internet marketing grew faster than other media in 2007.

Because online marketing requires customers to use

For businesses and consumers involved in online commerce, security concerns are very important. Many consumers are hesitant to purchase items over the Internet because they believe that their personal information will not remain private. Some online operations companies have been caught providing or selling information about their guests. Many of these companies have warranties on their websites, stating that customer information will not be leaked. After selling customer information, these companies undermine their own public policies. Some companies that purchase customer information provide individuals with the option to remove their information from the database (also known as opting out). However, many customers are unaware that their information has been shared and cannot prevent the message from circulating between companies. ^[2]

The marketing and advertising world will restructure as Web 2.0 emerges. Web2.0 has a huge impact on Internet marketing-by letting

At present, the research on the entire system and method of online marketing in China is not perfect. From a practical point of view, online marketing is still at the level of promoting sales.

Internet marketing has not yet become a recognized discipline, so its understanding will be different. There are several views on Internet marketing, and they are often translated as "Internet marketing":

internet marketing: Internet marketing refers to marketing activities carried out on the Internet.

network marketing: Internet marketing refers to marketing activities carried out on the Internet. The network here refers not only to the Internet, but also to telephone networks and value-added networks.

on-line marketing: Online marketing or online marketing refers to online marketing with the help of online networks.

e-Marketing: ie

A large domestic telecommunications group company used information to stimulate offline contact and online dissemination in order to guide market public relations. At first, a series of online marketing based on the core needs of the company and using the characteristics of Internet communication as the core of a public relations consulting agency in Jinan, Shandong Province, became a typical case of domestic Internet marketing [Spartan Warrior Jinan]. ^[4]

Agricultural e-commerce internet marketing ^[5]