What Is Keyword Optimization?

Keyword optimization is one of the most important influence factors of search optimization. It refers to setting a customer's search range to search and make it easier to search.

Keyword optimization

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Keyword optimization is a search optimization's most important impact factor, which refers to the words that set the scope of a customer's search

Keyword optimization is one of the most important influence factors of search optimization. It refers to setting a customer's search range to search and make it easier to search.

Indicator description and optimization methods ( ¹⁾

1. The site navigation should be clear and simple, and the logo to return to the homepage should be easy to find;

2. The page title and marketing theme should be clear and legible;

3. The homepage should clearly state your name, organization (trade name), or your business;

4. The login speed of all pages must be fast, and the page capacity is preferably below 50K;

5. Keep in mind that your page effect will change face on different computers, displays, and browsers, so you must test it before going online

6. It is especially convenient to read the "care" text;

7. The design style should be consistent and reflected in all pages;

8. To play the function of the ALT tag, speed up the page call speed as much as possible;

9. Regularly verify the correctness of the links;

10. Set up a guest book or bulletin board, and make it public to visitors;

11. Be unique and have personality;

12. To show the charm of online consumption, products and services must be distinctive

1. "Welcome to this site"? Was it!

Such a meaningless plaything, including repetition of a business name, word game, or other self-proclaimed things, is a kind of harassment that annoys readers. Your homepage and even every page should start with a striking and attractive title. The message it conveys to readers is: If you read this site (page), how will you benefit.

2. Don't hang on "under construction" smelly brand

I believe that readers with a certain Internet age have experienced this: Some site introductions speak like flowers, and you can't help but want to go in and see them. The homepage is also very beautiful, and some even the secondary pages are also It s like it s going to happen, waiting for you to follow the bottom page one by one, but the other side tells you: Sorry, this page / column / site is under construction, please come back later. When you come across such an irresponsible site, you said, who can create an unknown fire without a sudden?

People's Internet time and money are very expensive. Do you dare to open others casually? Still want to make money? Really dreaming of Qingqiu!

3. Is the frame structure perfect? wrong.

Before you use the frame structure, please pay attention to the fact that many older browsers do not support the frame structure, and many search engines cannot retrieve the frame structured web pages normally. The frame structure fixedly occupies precious web space. If it is not done properly, the reader must use the scroll bar to see the text and links in the frame structure. Therefore, be careful when considering the structure of the frame.

4. Homepage should not be stinky and long

Some website homepages pull the elders and make readers hold the mouse for half a day. Again: don't embarrass the reader, think about everything from the perspective of others. Generally, the homepage length should be limited to three full screens. Can't stand it? Just a few more pages. Note that in addition to providing links, you also need to organize the language and attract people to continue to click those pages.

5. Don't have external links, especially on the homepage

The reason is self-explanatory, because you want others to stay on your site instead of walking past your homepage. If some external links are indispensable, you should also consider putting them in pages as deep as possible, so that it is not too late for people to send them away after browsing important pages on your site!

Links should not be scattered throughout the page, but should be grouped together.

6. Don't always be "me" or "us"

Repeated stacking of "me", "us" or your firm will drive readers away. Instead, you should use "you" and "you." Because people are most interested in getting something valuable from your site, not you.

7. Don't make typos or sick sentences

This taboo seems to be known to everyone, but there are many, many sites with these problems. The main reason is that most of the people who make these sites are technically educated. They think that the website is a place to show their technical capabilities. In fact, the basic function of the website so far should be information dissemination. Edit to handle. There are always pros and cons to everything. The popularity of Internet technology allows everyone to freely create their own "media." At the same time, it has added countless low-level and poorly produced things to the Internet world.

8. Rely on "national-level enterprises" to oppress people? do not!

The homepages of many websites start from the beginning: "xxx company is a state-level enterprise located in Beijing with a registered capital of 150 million ..." Do you think readers will care about these boring things? Do you think people who show off "national-level enterprises" will obediently buy your account? If you think about it, is this information relevant to the product or service you are marketing? If you think this information is necessary, it is recommended to put it on a page like "About Us". The focus should also be whether this information is related to the reader and whether others will be interested. The same taboo is: "what prizes do you get?"

Just like the "big prizes" fly in the real world, there are endless gimmicks of various awards on the Internet. In most cases, these cat and dog awards are worthless. Don't put these self-proclaimed things up and occupy space, it's better to change the content that readers are really interested in.

9. Don't hide behind the scenes

Stacking up some self-information that readers are not interested in will make people flee. On the contrary, some websites are unpredictable and sacred, which makes readers suspicious and naturally dare not rush to pay. This problem has been covered in the email marketing part, and here is a few more words. To maximize credibility in the virtual world, you must let people know your details, which is very different from a self-entertaining personal site. You'd better put your detailed contact information on each page, including the actual postal address (preferably not how many mailboxes), location, phone number (don't use voice mailbox), fax number, of course, you have to Have your "hotline" email address (don't use webmaster!)

10. Don't have wrong links or images

The reason is obvious, so I won't go into details, unfortunately, this kind of problem is everywhere on the Internet, so pay more attention to it.

11. Don't underestimate the "free" sign

As mentioned earlier, providing something related to your business for free is a very effective marketing tool. But you have to plan carefully and play it really, or you will hit your brand. Many sites claim to provide free consultation and free information, but the results are not honored at all, or they are blocked by "under construction".

12. Avoid plugins, JavaScript scripts, pop-up windows

What you think is "cool", most readers don't necessarily think so, they don't spend time downloading plug-ins, they just leave. Java scripts and pop-up windows are also annoying. The root of these problems is one: self-centered, regardless of others.

Similar taboos also include: generally do not embed audio files; do not use flashing fonts, screen effects, which are very annoying; do not use a noisy background, do not use a background that does not match the color of the text; do not put useless large pictures, do not have rotated Don't make the logo of a business too big.