What Is Media Asset Management?
The concept of media asset management has two meanings. In a narrow sense, it refers to the storage, management, mining, and reuse of digital media assets using information technology means. In a broad sense, it refers to technical, administrative, and , Market, capital and other operations and methods to optimize the value of media assets.
Media asset management
- Different objects have different purposes and uses.
- Today, there are many nationwide,
- Now many domestic media organizations are busy introducing and establishing media asset management systems, and media organizations that have established media asset management systems are busy digitizing content assets accumulated during long-term operations and operations.
- Difficulties in maintaining the show
- 1) There are many tapes, films, pictures, and file formats, which are difficult to save.
- 2) Some tapes are already in a state of inorganic availability and must be rescued immediately
- 3) Material tapes and discs may be damaged or lost after repeated borrowing and playback
- 4) Increased demand for program production and rebroadcasting, mastering rips multiple times, or playback quality degradation
- 5) New storage media (P2, Blu-ray, etc.) cannot save data like tapes
- Difficulties in resource sharing
- 1) Master tape inventory is limited (usually one) and cannot meet the needs of many people lending at the same time
- 2) Even if the tape does not leave the library, multiple copies need to be ripped to meet the loan requirements, which is less efficient and continues to damage the original program quality
- 3) Loss and damage of master tapes and discs leading to loss of precious resources
- 4) The production and news system materials cannot be archived and stored in time
- 5) Production, news, broadcasting and other systems cannot perform efficient resource sharing
- Difficulties in querying content
- 1) Massive data inventory, unable to find the target program quickly
- 2) Program tapes of the same type or related content are common, and users cannot clearly know on which tape the program to be borrowed is located
- 3) The program cannot be classified and stored in layers. Often, the entire 2-hour tape must be lent for a 10-second program.
- 4) It is impossible to provide multi-mode and multi-type data query methods based on the whole station, and it is difficult to improve work efficiency.
- Difficulties in unified management
- 1) Long-term preservation, retrieval and management of audiovisual materials of TV stations
- 2) The number of magnetic tapes held by city-level TV stations in various places is about 2W-5W.
- 3) Take up a lot of space and a lot of manpower
- 4) With the increase of audience demand, the new program band is growing at a rate of hundreds or thousands
- 5) It becomes difficult to save and manage such a large number of tapes
- 6) The realization of automated operations and centralized management is a common problem
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