How Do I Choose the Best Product Packaging Materials?

Product packaging design refers to the selection of suitable packaging materials, the use of ingenious craftsmanship and other relevant factors in accordance with the characteristics of the product itself and the audience's preferences, to beautify the decorative design of the container structure and packaging.

Product packaging design

(Use appropriate packaging materials for product packaging design)

Right!

Product packaging design refers to the selection of suitable packaging materials, the use of ingenious craftsmanship and other relevant factors in accordance with the characteristics of the product itself and the audience's preferences, to beautify the decorative design of the container structure and packaging.

Chinese name

Product packaging design

Meaning

Choose the right packaging materials

Pin pair

The characteristics of the product itself and the preferences of the audience, etc.

Use

Clever craftsmanship

The packaging of a product directly affects the customer's purchasing psychology, and the packaging of a product is the most direct advertisement. Good packaging design is one of the important means for enterprises to create profits. Product packaging design with accurate strategic positioning and consumer psychology can help companies stand out from many competing brands.

Packaging design covers products

1. Packaging label

Packaging label refers to the text, graphics, engraving and printing instructions attached to or hung on the product sales package. The label can be a simple label attached to the product, or it can be a carefully designed pattern as part of the package.

With the rapid development of the market economy, the most talked about marketing is

Product Packaging Design Book Introduction

Book title: "Product Packaging Design"

Author: Wang Anxia

Publisher: Southeast University Press

Publication time: 2009-01

Pages: 316

Binding: paperback

Folio: 16

Price: $ 99.00

Product packaging design content introduction

"Product Packaging Design" as the "Eleventh Five-Year Plan" national planning teaching materials, and strive to be comprehensive and systematic, scientific and reasonable, advanced cutting-edge, practical and operable. Aiming at the characteristics of inter-professional, inter-disciplinary and cross-cultural that packaging design is increasingly showing, the book is divided into three parts. The first part comprehensively and systematically discusses the basic theory of packaging design, innovative thinking methods of packaging design, methods and principles of packaging design, and deeply analyzes the construction and communication of the visual design of packaging images; the second part is the classified design of product packaging , Mainly for the different characteristics of food, wine and beverage, cosmetics, pharmaceuticals, electronics, toys and gift packaging, detailed discussion and analysis; Part III, the understanding and evaluation of modern product packaging design, product packaging design The new development trend focuses on the research and discussion on green packaging design, simplified and humanized packaging design, interesting and interactive packaging design, and conceptual packaging design, which has a certain prospectiveness and innovation. The book is full of illustrations and texts, using a lot of examples to confirm each other, the theory is linked to reality, and has a strong persuasive force.

This book is suitable for the study and reading of packaging design majors, visual communication majors, graphic design majors, graduate students, and packaging design professionals.

Product Packaging Design Author Introduction

Wang Anxia, born in Xi'an in October 1962, was born in Changzhou, Jiangsu. In 1988, he graduated from the Department of Industrial Design of Wuxi Institute of Light Industry, majoring in decoration. Currently is the director, associate professor, master tutor of the School of Art and Design of Zhengzhou University of Light Industry, a member of the Education Committee of the China Packaging Technology Association, a member of the Design Committee, the deputy director of the Design Committee of the Henan Packaging Technology Association, a member of the Henan Artists Association, and a watercolor artist Member of the Gouache Art Committee. Specially-appointed painter of Henan Painting and Calligraphy Institute.

Other works:

Visual Design of Packaging Phenomena

"Three-dimensional Composition Design"

"Packaging and Decoration Design"

Design Sketches and Sketches

Composition Design

Product Packaging Design Book Catalog

Chapter 1 Basics of Product Packaging Design

Chapter 1 Overview of Product Packaging Design

The origin of product packaging design

Functions and basic features of product packaging

Section III Definition and Classification of Product Packaging

Section 4 Components of Product Packaging Design

Chapter 2 Conception and Method of Product Packaging Design

The first section of product packaging design ideas

Design methods of product packaging

Section 3 Design Procedures for Product Packaging

Chapter 3 Composition and Visual Process of Product Packaging Design

Section 1 Composition of Product Packaging Design

The second section of the product packaging visual process and the best visual field of vision

Chapter 4 Product Packaging Design

Section 1 Requirements and Principles for the Design of Product Packaging Containers

Section 2 Design Methods and Procedures for Product Packaging Container Modeling

Section 3 Modeling Design and Characteristics of Packaging Containers of Different Materials

Chapter 5 Design of Paper Packaging Structure

Section 1 Types and Features of Paper Packaging Design

Section 2 Paper Packaging Structure Design

Section 3 Interrelationship between packaging structure and packaging container

Chapter VI Visual Image Design of Product Packaging

Section 1 Text Design in Product Packaging

Graphic Design in Product Packaging

Section 3 Color Design of Product Packaging

Chapter VII Printing and Production of Product Packaging Design

Section 1 Printing Types and Features of Product Packaging Design

Section 2 Production Process of Product Packaging Printing

Section III Product Packaging and Computer-Aided Design

Section 4 New Materials, New Processes and New Technologies for Product Packaging Design

Student design works

Part II Product Packaging Classification Design

Chapter VIII Food Packaging Design

Section 1 Food Overview

Enlightenment of "Second Packaging" and Traditional Food Packaging

Section 3 Functions, Functions and Features of Food Packaging

Section 4 Special Color Properties of Food Packaging

Section 5 Requirements for Food Packaging Design and Common Expressions

Section 6 Mooncake Packaging Design

New trends in modern food packaging design

Chapter IX Wine and Beverage Packaging Design

Section 1 Wine Packaging Design

The second part is the culture of Chinese wine packaging design

Section 3 Status and Trends of Wine Packaging Design

Section 4 Beverage Packaging Design

Chapter 10 Cosmetic Packaging Design

Section 1 Overview of Cosmetic Packaging Design

Positioning Strategy of Cosmetic Packaging Design

Section III Perfume Packaging Design

Section 4 Trends in Cosmetic Packaging Design

Chapter XI Pharmaceutical Packaging Design

Section 1 Uniqueness of Pharmaceutical Packaging Design

Section 2 Specifications and Requirements for Pharmaceutical Packaging Design

Section III Packaging Design for Different Kinds of Pharmaceutical Products

Section 4 New Ways for Pharmaceutical Packaging Design

Chapter 12 Electronic Product Packaging Design

Section 1 Overview of China's Electronic Product Packaging

Classification and Design Principles of Electronic Product Packaging

Section III Trends in Packaging Design for Electronic Products

Chapter XIII Toy Packaging Design

Section 1 Market Positioning of Toy Packaging Design

Section 2 Principles and Requirements of Toy Packaging Design

Section 3 Visual Performance of Toy Packaging Design

Section 4 Development Trend of Toy Packaging Design

Chapter XIV Gift Packaging Design

Section 1 Overview of Gift Packaging Design

Section 2 Requirements for Gift Packaging Design

The third embodiment of cultural connotation in gift packaging design

Student design works

Part III New Trends in Product Packaging Design

Chapter 15 Understanding and Evaluation of Product Packaging Design

New Understanding of Product Packaging Design

Section 2 Evaluation Methods for Product Packaging Design

Chapter 16 Green Packaging Design

Section 1 Overview of Green Packaging Design

Section 2 Principles and Methods of Green Packaging Design

Section III New Trends in Green Packaging Design

Chapter 17 Minimalistic and Humanized Packaging Design

The first section of simple packaging design

Section 2 Humanized Packaging Design

Chapter 18 Fun and Interactive Packaging Design

The first section of interesting packaging design

Section 2 Interactive Packaging Design

Chapter XIX Conceptual Packaging Design

Section 1 Conceptual Design

Section 2 Conceptual Packaging Design

Student design works

references

postscript

Product Packaging Design Published by Tsinghua University

Books published by Tsinghua University Press

Author: even put Hu Ke

Book details:

ISBN: 9787302375135
Price: 38 yuanPrints: 1-1
Binding: paperback printing date: 2014-8-29

Book Introduction

Product packaging design is the creative conception and working process for the overall formation of product packaging. It is to protect products, convey information,
A means to promote products and promote sales. This book comprehensively and systematically introduces the basic theory of product packaging design. It focuses on the design methods and principles of product packaging modeling structure design and visual image design. According to different classifications of product packaging, it is mainly aimed at food, beverages, cosmetics, drugs, The characteristics of different products such as electronics, toys, and gift packaging are discussed and analyzed in detail. Based on the trend of environmental protection and sustainable development, a separate chapter describes green packaging design.
The structure of this book is clear and easy to understand, accompanied by a large number of exquisite pictures to deepen the reader's understanding. It can be used as a teaching material for students of graphic design, industrial design and related majors in domestic colleges and universities, and can also be used as a reference for related professionals and interested readers.

Foreword

What kind of materials and containers can be used to wrap products to ensure both safety and quality? Non-fragile even during the shelf life or frequently repeated use

The quality of bad products? And can it be safely delivered to its destination in transit? The shape and structure of the packaging container tailored for the product can often determine the success or failure of sales, and it is also the basic condition for ideal packaging design.

The external shape of the container is mainly for visual pleasure. And its internal structure is to give the product the most reasonable and economical space placement. For some products, such as cosmetics, wine and other products, it is necessary to consider the convenience and comfort when used and used repeatedly. , As well as the aesthetics of the action, that is, the consumer contact and self-satisfaction that we want to achieve.

It can be said that the container and its materials and technological means are complementary and inseparable.

On the other hand, before the product meets the consumer, it is necessary to prepare a pictorial package that expresses the instructions for use and beautifies the product.

For the products that are wrapped inside, the exterior packaging design of the product is just an abstract form. From a physical perspective, there is no direct relationship between the two.

However, the use of accurate and appropriate graphic and textual expressions to beautify and explain products is a deduction of consumer psychological needs, and can even achieve the added value effect of increasing consumers' premium needs. This design effect must be able to arouse consumer interest in the product. Therefore, this requires continuous development in the field of practical psychology. Successful packaging graphic design must have a landing effect of sales. Especially for the packaging of cosmetics and wine, in addition to building the perfect bottle body, wrapping the appropriate "underwear"-make a good bottle sticker design, and then put on an exquisite jacket-outer box packaging. Only the lower-priced products are only simple, that is, the necessary instructions are put on the bottle stickers, which is to save costs. This is often for personal use, not as a gift. According to different needs, the product packaging design is divided into different sales levels. It can be seen that researching and learning packaging design is to think about solving such problems, that is, how to maximize the sales of goods as the ultimate goal.

It requires knowledge of modeling, craftsmanship, technology and appreciation of beauty, as well as the ability of advertising planning and graphic design. Under the premise of being familiar with and understanding and profoundly understanding the advantages of products, it is necessary to understand the wishes of customers and market demands. Then make the choice of the corresponding packaging materials, structural modeling, graphics, and text. The integrated design of these comprehensive elements can be called the packaging design in the true sense.

The exterior design of packaging, also known as commercial packaging design, is also an important platform for brand promotion. A designer and entrepreneur who truly understands the function of packaging design will never give up this stage of show easily. Because of its large number, wide breadth, and close contact with consumers, it has become a corporate image. The best carrier. As the experts said in the definition of modern packaging design: "It can be explained: packaging is a salesman, packaging is an advertising tool, packaging itself is a commodity, packaging is also a trademark, packaging is a microcosm of marketing strategy, Packaging is a means to make a product unique. Packaging creates a corporate and product image, packaging brings convenience, and packaging determines the rise and fall of product marketing ... "

editor

August 2014

table of Contents

Chapter 1 Introduction to Product Packaging Design 1

1.1 Basic Concepts of Product Packaging Design 2

1.2 Basic characteristics of product packaging 9

1.3 Classification of Product Packaging 12

1.4 Components of product packaging design 13

Chapter 2 Product Packaging and Marketing 17

2.1 Packaging Market Analysis

2.2 Brand positioning of packaging

2.3 Market analysis and survey methods 23

Chapter 3 Product Packaging Design 25

3.1 Design Content of Product Packaging 26

3.2 Design Procedures for Product Packaging 37

Chapter 4 Visual Design of Product Packaging 39

4.1 Text Design in Product Packaging 40

4.2 Graphic and Image Design in Product Packaging 45

4.3 Color Design of Product Packaging 50

4.4 Trademark Brand Design for Product Packaging 53

4.5 Examples of HAPE toy packaging 55

Chapter 5 Product Packaging Structure Design 59

5.1 Basic requirements for packaging container design 60

5.2 Classification of Packaging Design 60

5.3 Design and Characteristics of Packaging Containers of Different Materials 61

5.3.1 Paper Packaging Design and Case Analysis 61

5.3.2 Wooden Packaging Design and Case Analysis 63

5.3.3 Plastic Packaging Design and Case Analysis 67

5.3.4 Metal Packaging Design and Case Analysis

5.3.5 Glass Packaging Design and Case Analysis 73

5.3.6 Ceramic Packaging Design and Case Analysis 76

5.3.7 Other traditional and new materials 79

5.4 Structural Design of Paper Packaging 81

5.5 Cases of Packaging Course Design 87

Chapter 6 Green Packaging Design 97

6.1 Packaging and Environmental Protection

6.2 Development Trends of Green Packaging Design

Reference 107

Postscript 108