What Are the Best Tips for How to Design Product Packaging?

Product packaging design is the direct and main conveyer of product personality, and it is the most sensitive and influential factor of product packaging personality. Good product packaging design is one of the important means for enterprises to create profits. Product packaging design with accurate strategic positioning and consumer psychology can help companies stand out from many competing brands.

Product packaging design

Right!

Product packaging design is the direct and main conveyer of product personality, and the most sensitive and influential factor of product packaging personality. Good product packaging design is one of the important means for enterprises to create profits. Product packaging design with accurate strategic positioning and consumer psychology can help companies stand out from many competing brands.

Chinese name

Product packaging design

Meaning

Direct and primary transmission of product personality

Factor

The most sensitive and biggest influence of personality

Belong to

One of the important means

Including

Food packaging design, etc.

Mainly include: food packaging design, cosmetics packaging design, alcohol packaging design, cigarette packaging design, pharmaceutical packaging design, health product packaging design, daily necessities packaging design, jewelry packaging design, bedding packaging design , FMCG packaging design and brand image packaging design services.

Product packaging design is designed for products. From

When designing product packaging, color techniques should be noted from the following points: first, the relationship between color and packaging; second, the contrast between color and color itself. These two points are the key to the use of color.

(A) care of color and packaging

So, where should we talk about the relationship between color and packaging? Mainly through the outer packaging color can reveal or reflect the inner packaging items. It makes people basically perceive or associate what the inner packaging is at a glance. I have mentioned this issue many times in past articles, but if we can walk into the store and take a look at the goods, a lot of goods fail to reflect this care relationship. This makes it impossible for consumers to think about what is packaged from the inside and out. Of course, it cannot play a positive role in promoting the sales of products. The color of the normal external packaging should be so different to grasp such a feature;

(1) From the industry forward, the normal color of food packaging uses the main colors of goose yellow and pink to express the feeling of warmth and closeness. Of course, among them, tea uses a lot of green, beverages, a lot of green and blue, wine, pastry, a lot of red, a lot of children's food rose, a lot of daily use of cosmetics The main colors are mostly rose, pink white, light green, light blue, and dark brown to highlight the warmth and elegance. Most of the clothing and footwear are dark green, dark blue, brown or gray to highlight the calmness. Emphasize the beauty of elegance.

In terms of performance characteristics, in terms of food alone, cakes and desserts are mostly gold, *, and light * to give people an impression of aroma; tea, beer and other drinks are mostly red or green, which symbolizes the richness and aroma of tea; Tomato juice and apple juice are mostly red, indicating the natural attributes of the item. Although some packages do not use colors with similar product attributes as mentioned above in the main color, if you look closely at the design of the package, if it is designed by your own home, then in the picture of its outer packaging There must be a symbolic color block, a color point, a color line, or a concentrated content highlighted in that color. This should be a triumph of everyone. There are many examples of this in some clothing packaging, some makeup packaging, and even some wine packaging.

(B) the contrast relationship between color and color

Besides, the contrast relationship between color and color. This is the easiest to perform but very difficult to grasp in many product packaging. In the design comes from the master, the wound effect of the packaging is Yangchun Baixue, otherwise, it is the Chiba people. Such a saying is often popular in Chinese calligraphy and painting. What is actually said is a contrasting relationship. Shown in packaging design, this contrast relationship is very obvious and very common. The so-called contrasts are generally compared in the following aspects: the contrast of the color used, the contrast of the lightness of the color, the point-to-face ratio of the color, the simplicity of the color, the elegant comparison of the color, and the contrast of the color. Contrast and more.

(1) Contrast of color.

This appears most frequently in the colors of current packaging designs and the most widely used range. It is very common in many graphic designs (referring to posters, hanging pictures or situation decoration). The so-called contrast of shades should mean that two shades of light and shade appear on a screen at the same time in the design color, and produce a more harmonious perspective effect. It is usually used as a large area of light-colored flooring, and a dark composition on it, such as a light * bottoming, using brown color to frame, or using light yellow or white pattern lines in brown color blocks; also like Use light green for the bottom; dark green for the composition; pink for the bottom; big red for the composition; light gray for the bottom; soapy black composition and so on. These are the contrasts in the use of color. In this form, in packaging design, we can use it on some cosmetic packaging or some western wine packaging, especially in Western Europe. China's Changyu wine and Shuanghui style sausages and Xijie's meat packaging are mostly expressed in this form. This form of packaging is also common in Japan and South Korea and Taiwan. The visual effect it shows is bright, simple, gentle and elegant.

(2) Contrast (or contrast) of color use This is also one of the important reproduction methods in the use of packaging colors. This light and heavy contrast is often used a light and elegant background color to set off a heavy and deep theme pattern, or in a heavy and deep theme pattern (the color block pattern is more important). Shows the theme and name of the light and elegant packaging, as well as the trademark or slogan. In turn, a large area of deep and deep pigments can also be used as a foundation. In addition, use light and simple tones or focus on a certain color block or fully decorate some patterns. In this light and heavy contrast, the general pigment has a coordinated color contrast and a warm and cold color contrast. The method of coordinated color contrast is often light green to dark green; light * to dark coffee; pink to red, etc., while the contrast of cold and warm colors is mostly Black and white, red and blue.

(3) The point-to-face ratio (or size comparison) used for color. This kind of contrast is mainly used in the design process of a packaging screen to use a contrast from a center or a concentrated point to the overall screen, that is, a small range and a large range. Contrast between pictures. In daily life, especially in washing and cosmetics, we can see that on the product packaging box, the entire area is clean and clean, and there is a very obvious heavy-colored small square in the middle (or Elliptical or small round) and then the theme of the brand and name of the packaging content is reflected from the picture of this small square. This is not only a combination of points and faces, but also a contrast of large and small. Occasionally, from point to point And a gradual transition to contrast.

(4) Concise comparison of color use. We can see unified 100

Instant noodles, the bottom half of their packaging bag is the physical pattern of each miscellaneous instant noodles, but at the upper end of the screen is the entire clean big green red color, and then the "100" word is prominently displayed. The cover of the 66th issue of Packaging World (also called the book packaging). It is very complicated to cover the bottom with a large area of real photos of straw weaving. Even the four words of the packaging world are complicated, but the center of the main screen shows a clean round blank. It states "This magazine will be expanded and expanded in 2000" and "Welcome you to subscribe to the local post office." It's as simple and simple as it is, but ingeniously puts the focus of the magazine's most important ideas. The author has also seen a kind of dumpling packaging bag and a seasoning packaging bag in the store. The entire screen uses green black and * pigments and intertwined with each other on a screen, that is to say that the trademark is forced to impatiently I also want to express the name, but also the backing pattern. As a result, the large area of the complex design does not have any practical significance. The dark backing pattern appears, and the main body of the above description is completely diluted and overwhelmed, resulting in this kind of packaging. A sense of depression and boredom in human psychology also naturally affects sales.

(5) The elegant contrast of color use is mainly to highlight its vulgar characters to contrast its elegance. And this vulgar expression is carried out with "dirty" disorder and disorder in color (in fact, it is original, and some western oil paintings are very about this expression-modern abstract art). This composition is either a symbolic reveal of the theme, or a service for the theme "setting the lotus".

Make it a little red in the flowers. For example, on a packaging screen, it seems to be careless to randomly pile up or throw a mess of colors on top of it. Then quietly aside or ingeniously spot the theme of the pattern. This is very interesting. In addition to packaging, even book bindings, advertisements, posters on posters, and casual columns on TV have tried this.

(6) Contrast of color. This kind of contrast contrast is essentially a contrast effect formed by the differences of multiple pigments themselves. This kind of contrast effect is usually expressed as: the contrast between light and dark (or the contrast between yin and yang), like China's easy light map; the contrast between warm and cold, such as the contrast between red and blue; Contrast of pattern text: light contrast, such as deep pigment contrast with light pigment, and so on.