What Are the Characteristics of Modern Industrial Design?

Modern industrial design, modernist design, is often called "functionalist design," also known as "technical beauty," or "machine art." Modern industrial design refers to an architectural idea that dominated the western architectural world in the middle of the 20th century. The representative of this design advocates: designers should get rid of the shackles of traditional design, boldly create conditions suitable for industrialized society, and demand people-oriented. Therefore, it has a clear rationalism and personal color, also known as modern industrial design.

Modern industrial design

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Modern industrial design,

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Modern industrial design has a wide range of applications in reality. The design directions it involves are as follows:

1. Product design-Product design is the core of industrial design. It treats the form of raw materials into more valuable forms. Designers analyze the natural and social attributes of human physiology, psychology, and so on to perform product function, The positioning of performance, form, price, and use environment, combined with materials, technology, structure, process, cost and other factors, integrates social, economic, and technical perspectives to create creative designs to meet customer needs.

2. Environmental Design-As the interface language between people and the environment (architecture, transportation, living rooms, shopping malls, streets, etc.), industrial design uses design language to make people aware of their behavior, purpose, and needs. Integrate with the environment to provide people with a convenient and comfortable life.

Industrial design is an inevitable product of industrial modernization and market competition. Its design object is products that are mass-produced by industrial methods. Industrial design has a huge impact on modern human life, and at the same time is subject to the realistic level of production and life.

- From "Some thoughts on the development trend of modern industrial design" Author: Qin Fang

The development trend of modern industrial design is generally reflected in one of the following: physiological needs, that is, "people-oriented" to satisfy people's use of functionality; second, psychological needs, that is, "emotional appeal" and people's internal resonance of the product itself.

1. The "emotional appeal" of modern industrial design trends

Emotional design mainly refers to the analysis and study of the general laws and causes of people's psychological activities, emotions, and emotions by art designers, to refine and express them in art design works, to consciously stimulate people's resonance to the works, to achieve Purpose of the creation. Its application in industrial design is, in short, reflected in the design process of integrating it into two aspects of the product: "formal design" and "product cultural design".

A. "Emotional appeal" in the form of modern industrial design in the United States and China: In popular terms, it refers to the process of designing to dig ideas from the heart and reveal them in form. The theme of design is basically unchanged. It contains the emotional appeal of design, but the form of expression does not have a fixed form, which can be reflected in different formal beauty. We can innovate in product shape, color, material, etc., and use them to rely on emotions to show form beauty. Such as: a. Because the product's shape occupies a certain position and shape in the space, it will inevitably cause certain physiological and psychological feelings to the user. The harmony of the form's beauty and the environment can enhance the affinity of the product and product design. The "bionics" in this is the application of this principle; b, the form beauty of color is the most popular, and people's emotional experience of color is the most direct. It can not only enhance the product's identification and memory, but also distinguish between cold and warm colors. This can be explained by the design of children's products. Most of the designs of children's products are mainly bright and warm colors, which meet the children's lively and lingering emotional appeal. For adult products, you can choose warm or cool colors to design according to age, gender, and occupation. c, the beauty of the form of the material, its expression of emotion mainly comes from people's feelings about the texture of the material.

B. "Emotional appeal" in the cultural design of modern industrial products: The emotional expression in product cultural design is symbolic, and it is the embodiment of people's cultural psychology and cultural spirit. Take the "traditional" product culture as an example. As a traditional civilization, the "traditional" product culture has a vast development market in China. How to use culture in product design to promote design development, and design counteraction to promote cultural progress in humanistic design is our The direction of effort. Chinese traditional culture is mysterious and profound in the eyes of the world. This is in itself the value of traditional culture. The rational use of it will definitely enhance the design quality and increase the weight of products.

2. "People Oriented" in the Development Trend of Modern Industrial Design

The idea of "people-oriented" was put forward in the early 20th century. People-centered is "people-oriented". It is designed for people's needs, and it advocates people-oriented design ideas. Looking back at the history of design development, whether it is handicraft design in a natural economic environment, or arts and crafts design, industrial design or modern design in the information age in the context of large-scale production in an industrialized society, they design The ultimate goal is people, not things. The "people-oriented" design concept coordinates the interrelationships between people, people and things, people and society, people and nature. The designer further refined this concept into "universal design" and "green design".

A. The proposal of "green design" is no stranger to us. It was put forward in the 1960s and has been developed from the perspective of sustainable development of people and society. The progress of society has brought about the continuous improvement of human material civilization and spiritual civilization. People have paid attention to the deterioration of their living environment, and the depletion of available resources will undoubtedly seriously hinder economic development someday in the future, which will directly Affecting the multiplication of human civilization and future generations, "green design" is based on reality and planning for the future.

B. The audience of "universal design" is the masses. They are the backbone of the social consumption structure. To create as many and as reasonable life products and methods as possible for the public, that is, to meet people's "use" needs is their Design purpose. The meaning of the word "Pu" itself reflects the wide range of design service objects, and the word "Suitable" is a comment on the "practical" requirements of the design itself.

- From "Some thoughts on the development trend of modern industrial design" Author: Qin Fang

Liu Guanzhong is known as "the father of modern industrial design in China". In 1984, China's first "Industrial Design Department" was created. Over the years, they have worked hard and been a model for others, laying the theoretical foundation and teaching system of the industrial design discipline in China, and have become China's most famous industrial design academic leader and theorist. Its teaching, academic, and design practice activities have spread throughout the country, and have trained a large number of teaching and design elites and backbones of the major; its theoretical methods such as "lifestyle theory", "symbiosis aesthetics", and "science" have been used in the domestic and international design community Both have had a directional influence and formed China's own design theory system.